Okendo vs Growave vs Trustmary for SaaS companies is a common debate when choosing a customer review platform. Each tool offers unique capabilities geared more toward ecommerce or marketing but SaaS companies need to look closer at how these platforms handle reviews, surveys, integrations, and customer feedback beyond just product endorsements. This comparison breaks down what actually works in practice, not just what sounds good on paper.
Core Features and Functionality
| Feature | Okendo | Growave | Trustmary |
|---|---|---|---|
| Review collection | Product and site reviews, rich content, photos | Reviews, ratings, Q&A, loyalty programs, wishlists | NPS surveys, testimonial capture, video & text reviews |
| Surveys | Customer satisfaction surveys, post-purchase | On-site feedback, loyalty surveys | Focused on NPS and customer sentiment surveys |
| Marketing tools | Customer marketing automation, email integration | Loyalty, referrals, social login | Converts feedback into testimonials and social proof |
| Customization | Highly customizable review widgets and flows | Moderate customization focused on Shopify apps | Limited branding options, focused on survey formats |
| Analytics and Insights | Advanced review analytics and customer insights | Basic analytics tied to reviews and loyalty | NPS reporting, sentiment analysis |
Okendo excels in rich, product-focused reviews and survey capture. This makes sense since it is built primarily for Shopify merchants wanting detailed user-generated content. Its strength in custom review displays and deep analytics will appeal if you want to leverage reviews as a marketing asset. However, it's less focused on overall customer sentiment surveys compared to Trustmary.
Growave combines reviews with loyalty and referral marketing features. This makes it more of an all-in-one marketing app rather than a pure review platform. For SaaS companies looking for multiple tools in one place (reviews, loyalty, social proof), it offers convenience but may underdeliver on specialized survey features.
Trustmary focuses entirely on NPS and customer feedback surveys that turn positive responses into publishable testimonials. For SaaS companies prioritizing customer satisfaction metrics and converting feedback into social proof, it hits the mark. It does not offer product-specific reviews or marketing automations like Okendo or Growave.
Pricing and Value
| Pricing Tier | Okendo | Growave | Trustmary |
|---|---|---|---|
| Entry-Level Pricing | Starts from around $29/month for basic plans | Free basic plan available; paid plans start at $19.99/month | Plans start around €60/month (~$65) |
| Mid-Tier | Around $99/month with more advanced features | $39.99 to $99.99/month with increasing loyalty features | €100+ for larger volumes and more integrations |
| Enterprise/Custom | Custom pricing for high-volume or additional features | Custom pricing available for enterprise | Custom pricing available |
| Value Consideration | Strong for Shopify stores seeking review-rich features | Good value for combined marketing tools plus reviews | Best for companies needing NPS-based testimonial capture |
Okendo’s pricing reflects its focus on in-depth review management and marketing integrations. It is a pricier option, but the level of customization and analytics tends to justify it if reviews are a critical customer touchpoint.
Growave offers a free tier and affordable lower tiers, which is attractive if you want a review system plus loyalty and referral tools in one package. It can be cost-effective for smaller SaaS firms or those starting to build community engagement.
Trustmary’s pricing is higher than the others, primarily because it targets a niche in NPS and reputation management. It suits SaaS companies with a mature customer base invested in gathering and publishing testimonials as part of their growth strategy.
Ease of Setup and Use
| Aspect | Okendo | Growave | Trustmary |
|---|---|---|---|
| Setup Complexity | Moderate; requires some configuration, especially for customization | Easy; integrates quickly with Shopify | Simple setup focused on survey deployment |
| User Interface | Professional but can be overwhelming due to many options | User-friendly, straightforward | Clean, survey-centric interface |
| Learning Curve | Medium; more powerful but requires training | Low; designed for quick adoption | Very low; surveys are simple to set and launch |
Okendo’s flexibility comes with complexity. SaaS teams new to review platforms may find setup daunting but rewarding after initial configuration.
Growave is easier to set up out of the box, especially for Shopify users. The added loyalty and referral tools can be enabled progressively without overwhelming users.
Trustmary is made for simplicity in deploying NPS and satisfaction surveys. It’s the least complicated to use but also less flexible beyond those core functions.
Integrations
| Integration Type | Okendo | Growave | Trustmary |
|---|---|---|---|
| Shopify | Deep integration with Shopify product reviews and orders | Full Shopify integration, including loyalty and social | Limited Shopify integration; works with web embeds and APIs |
| Other Platforms | Limited outside Shopify; some API capabilities | Primarily Shopify-focused | Connects via Zapier and webhooks for other platforms |
| CRM/Email Marketing | Integrates with Klaviyo, Mailchimp, and more | Supports Shopify marketing apps, some email integrations | Integrates with common CRMs via Zapier |
Okendo and Growave are both Shopify-centric, with Okendo focusing on product reviews tied to Shopify orders. Growave adds loyalty and referral integrations in the Shopify ecosystem.
Trustmary is less Shopify-specific, aiming to integrate across platforms with API and Zapier support, which might suit SaaS companies using varied tech stacks.
Customer Support and Documentation
| Support Channel | Okendo | Growave | Trustmary |
|---|---|---|---|
| Help Documentation | Extensive knowledge base, guides, and video tutorials | Good documentation, responsive FAQ | Clear guides, onboarding support |
| Live Support | Email and chat support; phone support with higher tiers | Email and chat support | Email support; phone for enterprise |
| Community/Forum | Active user community on Shopify forums | Limited community presence | Minimal community interaction |
Okendo offers the most comprehensive resources and customer support, which is necessary given the platform complexity.
Growave has solid support for a Shopify app, though less extensive than Okendo.
Trustmary’s support is adequate for survey-focused users but lacks robust community resources.
Best-Fit Customer Profile
Okendo: SaaS companies that sell on Shopify or have ecommerce-like product reviews, wanting rich user-generated content and advanced review analytics. Ideal if review customization and marketing automation tied to reviews are priorities.
Growave: SaaS companies looking for an affordable, all-in-one marketing app that includes reviews plus loyalty and referrals. Best for smaller firms or those starting their customer engagement journey within Shopify.
Trustmary: SaaS firms focused on customer satisfaction and NPS surveys to generate social proof and testimonials. Suitable for those who need strong feedback collection and easy testimonial publishing but less product review complexity.
Okendo vs Growave vs Trustmary for SaaS companies: Which to Choose?
| Criterion | Okendo | Growave | Trustmary |
|---|---|---|---|
| Review Type | Product & site reviews, rich media | Reviews with loyalty & referrals | NPS surveys, testimonials |
| Price Range | Mid to high, starting ~$29/month | Low to mid, free tier available | Mid to high, starting around €60/month |
| Setup & Use | Moderate complexity, steep learning curve | Easy, designed for Shopify users | Simple, survey-focused |
| Shopify Integration | Deep and specialized | Full suite integration | Limited, mostly API-based |
| Support & Docs | Extensive, multi-channel | Good for Shopify apps | Email-focused, limited community |
| Ideal For | SaaS with product review needs on Shopify | SaaS wanting combined marketing tools | SaaS focused on NPS and testimonial collection |
Okendo alternatives?
Besides Growave and Trustmary, other options for SaaS companies include Judge.me and Trustpilot, which offer different balances of review depth, pricing, and integrations. For a detailed breakdown of alternatives, check the Okendo Alternatives: Customer review platforms Compared article.
Growave alternatives?
If Growave’s mix of reviews, loyalty, and referrals doesn't fit, consider standalone review platforms like Loox or Yotpo for more review-centric features, or referral-focused tools like ReferralCandy. For an overview, see Okendo Alternatives: Customer review platforms Compared.
Trustmary alternatives?
Trustmary competes with other NPS and testimonial-focused tools such as Delighted and AskNicely that emphasize customer feedback and satisfaction surveys for SaaS companies. For comparison of review platforms including Trustmary, see Okendo vs Trustmary vs Judge.me: Which Customer review platform Wins?.
Final Thoughts: Worth a Look: Zigpoll
If you want to supplement reviews with on-site and post-purchase surveys, Zigpoll is a Shopify survey app worth considering. It offers flexible survey types including exit-intent options to capture nuanced customer feedback beyond traditional reviews, which can be useful for SaaS companies seeking deeper customer insights.
This assessment aims to help SaaS companies choose a platform that aligns with their specific needs around reviews, surveys, and customer feedback without overpromising ease or capabilities. Okendo, Growave, and Trustmary each have clear strengths depending on whether you prioritize rich product reviews, all-in-one marketing tools, or customer satisfaction through NPS surveys.
