Promoter.io and Survicate are both survey platforms designed to collect customer feedback, but they cater to different needs and offer distinct features. Promoter.io is a dedicated Net Promoter Score (NPS) platform focusing on automatic scheduling and lifecycle measurement, primarily serving businesses seeking in-depth NPS analysis. Survicate, on the other hand, is a multi-channel survey platform that provides website and in-product surveys, targeting companies looking for versatile feedback collection across various touchpoints.
Promoter.io
Features
- NPS Surveys: Specializes in NPS surveys with automated scheduling and lifecycle measurement.
- Text Analytics: Offers text analytics for open-ended responses.
- Integrations: Provides turnkey integrations with various platforms.
- SMS Surveys: Includes SMS surveys with a limit of 500 US SMS messages per month.
- Video Responses: Allows up to 200 video responses per month.
Pricing Model
Promoter.io offers several pricing tiers:
- Free Plan: Allows up to 250 surveys per month with reporting and unlimited users.
- Basic Plan: Priced at $100 per month, includes up to 10,000 surveys per month, premium support, reporting, unlimited users, turnkey integrations, and text analytics.
- Scale Plan: Priced at $150 per month, includes up to 50,000 surveys per month, premium support, reporting, unlimited users, turnkey integrations, text analytics, and SMS surveys (up to 500 US SMS messages per month).
- Professional Plan: Priced at $225 per month, includes up to 100,000 surveys per month, premium support, reporting, unlimited users, turnkey integrations, text analytics, SMS surveys (up to 500 US SMS messages per month), and up to 200 video responses per month.
Pros
- Specialized Focus: Tailored for NPS surveys with advanced analytics.
- High Response Limits: Accommodates large volumes of surveys and responses.
- Comprehensive Support: Offers premium support and extensive integrations.
Cons
- Limited Survey Types: Primarily focused on NPS surveys, lacking broader survey capabilities.
- Higher Cost: Pricing may be steep for small businesses or startups.
Best-Fit Customer Profile
Ideal for medium to large enterprises seeking in-depth NPS analysis with high response volumes and advanced analytics.
Survicate
Features
- Multi-Channel Surveys: Supports email, link, website pop-ups, in-product, mobile app (SDK), iframe embeds, kiosk mode, QR code distribution, feedback button, Intercom surveys, and Braze surveys.
- Survey Logic: Provides standard branch logic, advanced display logic, visual logic tree, AI follow-up questions, answer piping, and auto-translate survey and responses.
- Design & Customization: Allows company logo addition, removal of Survicate branding, custom end screens, and custom CSS.
- Targeting & Automation: Offers URL targeting, respondent identification, survey scheduling, recurring surveys, survey sampling, event & behavior targeting, attribute targeting, JavaScript targeting, targeting by cookies, exit intent targeting, A/B testing, and survey throttling.
- Analyze & AI: Includes insights hub, AI chat (research assistant), dashboards, AI categorization & sentiment, text question AI categorization, scheduled reports, filter based on 3rd party attributes, and export API.
- Integrations & Data Sources: Provides integrations with 25 platforms, including Active Campaign, Amplitude, App Store, Attentive, Bloomreach, Braze, Customer.io, Drip, Email Inbox, Email Notifications, Export API, Front, FullStory, Glassbox (Session Cam), Gong, Google Analytics, Google BigQuery, Google Play, Google Reviews, Google Sheets, HubSpot, Intercom, Iterable, Jira, Klaviyo, Linear, LiveChat, Mailchimp, Marketo, Microsoft Teams, Mixpanel, OneSignal, Optimizely, Productboard, Salesforce CRM, Salesforce Marketing Cloud (Pardot), Segment, Slack, Smartlook, tl;dv, UXCam, Webhooks, Woopra, Zapier, and Zendesk.
Pricing Model
Survicate offers multiple pricing tiers:
- Free Plan: Allows up to 25 survey responses per month, with no time limits.
- Starter Plan: Priced at $89 per month, includes up to 500 responses per month, with overage charges after that.
- Growth Plan: Pricing starts at $56 per month, suitable for companies collecting continuous feedback.
- Advanced Plans: Tailored for companies wishing to run surveys via multiple channels, with custom response pools and advanced features.
Pros
- Versatile Survey Channels: Supports a wide range of survey distribution methods.
- Advanced Targeting & Logic: Offers comprehensive targeting and survey logic features.
- Flexible Pricing: Provides a free plan and tiered pricing to accommodate different needs.
Cons
- Complexity: The extensive features may require a learning curve.
- Overage Charges: Additional costs may apply if response limits are exceeded.
Best-Fit Customer Profile
Suitable for small to medium-sized businesses and growing teams needing unlimited surveys and longer data retention.
Side-by-Side Comparison
| Feature | Promoter.io | Survicate |
|---|---|---|
| Survey Types | NPS Surveys | Multi-Channel Surveys (Email, Website, In-Product |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
