QuestionPro and Delighted are survey tools designed to collect customer feedback, each catering to different business needs. QuestionPro is a mid-market survey and Voice of the Customer (VoC) platform offering journey tracking and AI assistants. Delighted is a simple NPS, CSAT, and CES survey tool tailored for e-commerce businesses, utilizing email and SMS for feedback collection.
QuestionPro
Features
QuestionPro provides a comprehensive suite of survey tools, including advanced logic, integrations, and analysis capabilities. It offers over 30 question types and supports unlimited surveys and responses. The platform includes journey tracking and AI assistants to enhance data analysis.
Pricing Model
QuestionPro operates on a per-user, per-month subscription model. The Essentials plan is free, while the Advanced plan is priced at $99 per user per month, billed annually. The Team Edition is available at $83 per user per month, also billed annually. Custom pricing is available for larger teams and enterprise solutions. (questionpro.com)
Pros
- Comprehensive survey features suitable for complex research needs.
- Advanced analytics and AI-driven insights.
- Scalable pricing plans for various business sizes.
Cons
- Pricing may be higher than basic survey tools.
- Some advanced features may require additional training.
Best-Fit Customer Profile
Ideal for mid-market businesses and enterprises requiring advanced survey capabilities and in-depth analytics.
Delighted
Features
Delighted specializes in collecting customer feedback through NPS, CSAT, and CES surveys via email and SMS. It offers unlimited surveys and responses, with over 35 integrations, including Shopify, Slack, and Zendesk. The platform provides branding customization and access to the Delighted Community. (delighted.com)
Pricing Model
Delighted offers a free plan with 25 responses and 1 user. Paid plans include Starter at $19 per month, Growth at $39 per month, Advanced at $149 per month, and Premium at $249 per month. Each plan includes unlimited surveys and customer experience projects, with varying levels of responses and users. (delighted.com)
Pros
- Affordable pricing suitable for small to medium-sized businesses.
- User-friendly interface with quick setup.
- Strong integration capabilities with popular platforms.
Cons
- Limited to NPS, CSAT, and CES surveys; lacks advanced survey features.
- May not scale well for large enterprises with complex survey needs.
Best-Fit Customer Profile
Ideal for e-commerce businesses seeking straightforward customer feedback tools with essential survey capabilities.
Side-by-Side Comparison
| Feature | QuestionPro | Delighted |
|---|---|---|
| Survey Types | Advanced surveys with over 30 question types | NPS, CSAT, and CES surveys |
| Pricing | Free plan; Advanced at $99/user/month; Team Edition at $83/user/month | Free plan; Paid plans start at $19/month |
| Integrations | Extensive integrations; specific integrations not specified | Over 35 integrations, including Shopify, Slack, and Zendesk |
| Ease of Use | User-friendly but may require training for advanced features | Intuitive interface with quick setup |
| Customer Support | 24/7 chat and email support | Support details not specified |
| Ideal Customer Profile | Mid-market businesses and enterprises needing advanced survey capabilities | E-commerce businesses seeking simple customer feedback tools |
Which to Choose
For Advanced Survey Needs: If your business requires complex survey features, advanced analytics, and AI-driven insights, QuestionPro is more suitable.
For Simple Customer Feedback: If you're an e-commerce business looking for straightforward NPS, CSAT, or CES surveys with easy integration and setup, Delighted is a better fit.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
