When evaluating zero-party data platforms for retail businesses, it's essential to consider tools that facilitate direct customer feedback collection. Retently, Asklayer, and AskNicely are three such platforms, each offering unique features tailored to different business needs.
Retently
Core Features and Functionality
Retently specializes in NPS, CSAT, and CES surveys, enabling businesses to gather customer feedback across various touchpoints. It offers multi-channel surveys, including email, in-app widgets, web pop-ups, kiosks, and SMS. The platform provides AI-powered insights, automated actions, and integrates with platforms like Shopify, Zendesk, and Intercom. (retently.com)
Pricing Model
Retently offers tiered pricing:
Ecommerce Basic: $49 per month, includes 1,000 surveys, 10 campaigns, and 1 user seat.
Ecommerce Pro: $299 per month, includes 20,000 surveys, 10 campaigns, and 10 user seats.
Enterprise: Starting from $599 per month, includes 10,000 surveys, 10 campaigns, and 10 user seats. (retently.com)
Ease of Setup and Use
Retently provides a 14-day free trial with no credit card required, allowing businesses to test the platform's features. The setup process is straightforward, with options for customization and integration. (retently.com)
Integrations
Retently integrates with Shopify, Zendesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, and offers a REST API for custom integrations. (retently.com)
Customer Support and Documentation
Retently offers email support, live chat, and a knowledge base. Higher-tier plans include priority chat queues and dedicated account managers. (retently.com)
Best-Fit Customer Profile
Retently is suitable for ecommerce and B2B businesses seeking a comprehensive customer experience management platform with robust survey capabilities and integrations.
Asklayer
Core Features and Functionality
Asklayer is a Shopify app that enables businesses to collect customer feedback through micro-surveys and on-site feedback forms at multiple touchpoints. It focuses on gathering zero-party data directly from customers during their shopping experience.
Pricing Model
Asklayer offers tiered pricing:
Free Plan: Includes basic features with limited survey responses.
Pro Plan: Approximately $19 per month, includes advanced features and higher response limits.
Enterprise Plan: Custom pricing for large-scale operations with additional support and customization.
Ease of Setup and Use
Asklayer integrates seamlessly with Shopify, allowing for easy installation and setup. The user interface is intuitive, enabling quick creation and deployment of surveys.
Integrations
Asklayer integrates natively with Shopify, leveraging its ecosystem for data collection and analysis.
Customer Support and Documentation
Asklayer provides email support and a knowledge base to assist users in setup and troubleshooting.
Best-Fit Customer Profile
Asklayer is ideal for Shopify-based retail businesses looking to collect direct customer feedback through on-site surveys and forms.
AskNicely
Core Features and Functionality
AskNicely focuses on NPS surveys, enabling businesses to collect customer feedback and measure satisfaction. It offers automated survey distribution, real-time reporting, and integrates with platforms like Shopify and Salesforce.
Pricing Model
AskNicely offers tiered pricing:
Professional Plan: Approximately $375 per month, includes core features and integrations.
Custom Plan: Pricing varies based on additional features and support.
Ease of Setup and Use
AskNicely provides a user-friendly interface with guided setup processes. Integration with existing platforms is straightforward, and the platform offers customization options for survey design.
Integrations
AskNicely integrates with Shopify, Salesforce, and other CRM platforms, facilitating seamless data synchronization.
Customer Support and Documentation
AskNicely offers email support, live chat, and a comprehensive knowledge base. Higher-tier plans include dedicated account managers and priority support.
Best-Fit Customer Profile
AskNicely is suitable for businesses seeking a specialized NPS-focused feedback platform with robust reporting and integration capabilities.
Three-Way Comparison
| Feature | Retently | Asklayer | AskNicely |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | Micro-surveys, On-site feedback forms | NPS |
| Pricing | $49 - $599 per month (retently.com) | Free - $19 per month (retently.com) | $375 per month (retently.com) |
| Integrations | Shopify, Zendesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce (retently.com) | Native integration with Shopify | Shopify, Salesforce |
| Ease of Setup | 14-day free trial, straightforward setup (retently.com) | Seamless Shopify integration, intuitive UI | User-friendly interface, guided setup |
| Customer Support | Email, live chat, knowledge base, dedicated account managers (retently.com) | Email support, knowledge base | Email, live chat, knowledge base, dedicated account managers |
| Best-Fit Customer Profile | Ecommerce and B2B businesses seeking comprehensive CX management |
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
