When evaluating attribution survey tools for e-commerce, it's essential to understand the unique offerings of each platform. Retently and AskNicely are both designed to collect and analyze customer feedback, but they cater to different business needs and preferences.
Retently
Retently is a customer feedback platform that specializes in NPS, CSAT, and CES surveys, focusing on e-commerce applications. It offers multi-channel survey distribution, including email, in-app, and Intercom, and supports up to 10,000 monthly surveys with 10 NPS campaigns. The platform accommodates up to 10 team members and provides multi-language support, customizable survey templates, and AI-powered feedback classification. (retently.com)
Pricing Model:
Retently offers tiered pricing:
Ecommerce Basic: $49 per month, includes 1,000 surveys, 10 campaigns, and 1 seat.
Ecommerce Pro: $299 per month, includes 20,000 surveys, 10 campaigns, and 10 seats.
Enterprise: Custom pricing, requires direct contact. (retently.com)
Pros:
Comprehensive survey types (NPS, CSAT, CES) suitable for diverse customer experience metrics.
Advanced AI-driven analytics for deeper insights.
Affordable pricing tiers for small to mid-market businesses.
Cons:
Some users may find the extensive feature set has a learning curve.
Limited direct integrations with certain platforms compared to competitors.
Best-Fit Customer Profile:
Retently is ideal for small to mid-market e-commerce businesses seeking a cost-effective, feature-rich solution to gather and analyze customer feedback across multiple channels.
AskNicely
AskNicely is a customer feedback platform that focuses primarily on NPS surveys, catering to e-commerce and service businesses. It supports survey distribution via email, in-app, Intercom, and SMS, with a monthly survey limit of 5,000, customizable survey templates, and real-time feedback analytics. (retently.com)
Pricing Model:
AskNicely's pricing is as follows:
Professional Plan: $375 per month.
Enterprise: Custom pricing, requires direct contact. (retently.com)
Pros:
Real-time feedback analytics for immediate insights.
Supports multiple survey channels, including SMS.
Responsive customer support with live chat and email assistance.
Cons:
Higher pricing may be a barrier for smaller businesses.
Limited survey types (primarily NPS) compared to competitors.
Best-Fit Customer Profile:
AskNicely is suited for mid-market to enterprise-level e-commerce and service businesses that require advanced NPS analytics and real-time feedback capabilities, and have the budget to support a higher-priced solution.
Side-by-Side Comparison
| Feature | Retently | AskNicely |
|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS |
| Monthly Surveys | 10,000 (Custom for Enterprise) | 5,000 (Custom for Enterprise) |
| Survey Channels | Email, In-App, Intercom | Email, In-App, Intercom, SMS |
| NPS Campaigns | 10 | None |
| Team Members | 10 | 10 |
| Multi-Language Support | Yes | Yes |
| Customizable Templates | Yes | Yes |
| AI-Powered Feedback | Yes | No |
| Integrations | Shopify, Intercom, Zapier | Salesforce, HubSpot, Slack, Zapier |
| 24/7 Live Chat Support | Yes | No |
| Pricing | $49/month (Ecommerce Basic) to $299/month (Ecommerce Pro) | $375/month (Professional) |
Which to Choose
For small to mid-market e-commerce businesses seeking an affordable and feature-rich customer feedback solution, Retently is a strong choice. Its multi-language support and customizable survey templates cater to diverse customer bases.
For mid-market to enterprise-level e-commerce and service businesses that require advanced NPS analytics and real-time feedback capabilities, AskNicely is more suitable. Its higher pricing tier reflects the comprehensive features and scalability offered.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth considering. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys. Zigpoll can complement NPS platforms by capturing zero-party data directly during the e-commerce journey.
