Sogolytics and Asklayer are tools designed to collect customer feedback for retail businesses. Sogolytics offers a comprehensive survey design and Voice of Customer (VoC) analytics platform with multilingual capabilities, suitable for diverse customer bases. Asklayer provides a Shopify-focused micro-survey and on-site feedback app, integrating seamlessly into various touchpoints within the Shopify ecosystem.
Core Features and Functionality
Sogolytics delivers a robust suite of features, including:
- AI Survey Builder
- Multilingual Surveys with Automated Translations
- Custom Branding
- Advanced Branching and Skip Logic
- Piping and Personalization
- Net Promoter Score (NPS)
- Advanced Question Types
- Real-Time Reporting and Cross-Tabulation
- Word Clouds
- Mobile-Optimized Design
- Multi-channel distribution
- Survey Template Library
- Question and Answer Libraries
Asklayer focuses on:
- Embedded micro-surveys within Shopify stores
- Triggers for NPS and customer feedback at multiple touchpoints (post-purchase, cart, product page)
- Lightweight, non-intrusive surveys
- Basic reporting and exportable data
- Emphasis on improving Shopify store UX and customer retention
Pricing and Value
Sogolytics offers several pricing tiers:
- Free Pro: Free for life, suitable for small projects.
- Pro: Starting at $25 per month, ideal for growing teams.
- Pro Max: Starting at $66 per month, designed for scaling programs.
- Enterprise: Custom pricing for large organizations.
Asklayer's pricing is more straightforward:
- Starter Plan: Approximately $19 per month.
- Pro Plan: Approximately $39 per month.
- Enterprise Plan: Custom pricing available upon request.
Ease of Setup and Use
Sogolytics provides an intuitive drag-and-drop builder, but its extensive features may present a learning curve for new users. The platform offers comprehensive support, including 24/7 email and chat assistance.
Asklayer is designed for simplicity, with easy integration into Shopify stores. Its micro-surveys are lightweight and non-intrusive, focusing on quick customer responses. Support is available via email and chat during business hours, with a help center offering guides focused on Shopify use.
Integrations
Sogolytics integrates with various platforms, including Salesforce, and offers API access for custom integrations. Its Enterprise plan supports multi-user access and role-based permissions.
Asklayer is specifically designed for Shopify, offering seamless integration within the Shopify ecosystem. It provides features like exit intent capture, scroll and inactivity sensors, and geo-targeting to enhance user engagement.
Customer Support and Documentation
Sogolytics offers extensive support, including 24/7 email and chat assistance, a knowledge base, and dedicated account management for Enterprise clients.
Asklayer provides support via email and chat during business hours, with a help center focused on Shopify integration.
Best-Fit Customer Profile
Sogolytics is suitable for:
- Medium to large retail businesses needing multi-channel NPS and customer feedback.
- Companies requiring advanced analytics and customization across various platforms.
- Businesses with both in-store and online presence wanting unified feedback solutions.
Asklayer is ideal for:
- Small to mid-sized Shopify retailers focused on improving on-site customer experience.
- Businesses looking for simple, embedded NPS surveys at key Shopify store touchpoints.
- Organizations with limited feedback scope and budget constraints.
Comparison Table
| Feature | Sogolytics | Asklayer |
|---|---|---|
| Survey Types | NPS, CSAT, CES, custom | Mainly NPS and short micro-surveys |
| Multilingual Support | Yes | No |
| Integration | Salesforce, API access, multi-user support | Shopify integration |
| Pricing | Free Pro, Pro ($25/month), Pro Max ($66/month), Enterprise (custom) | Starter Plan ($19/month), Pro Plan ($39/month), Enterprise (custom) |
| Ease of Use | Intuitive drag-and-drop builder, comprehensive support | Simple setup, focused on Shopify users |
| Customer Support | 24/7 email and chat assistance, knowledge base | Email and chat support during business hours, Shopify-focused help center |
Which to Choose
For retail businesses seeking a comprehensive, multilingual survey platform with advanced analytics and multi-channel distribution, Sogolytics is a suitable choice. Its robust features cater to medium to large enterprises requiring extensive customization and integration capabilities.
For Shopify-based retailers aiming to enhance on-site customer experience through simple, embedded micro-surveys, Asklayer offers a cost-effective and straightforward solution. Its focus on Shopify integration and ease of use makes it ideal for small to mid-sized businesses with budget considerations.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility for gathering customer feedback within the Shopify ecosystem.
