How Do You Survey Virtual Event Attendees?
Learn how to survey virtual event attendees with focused questions, when to send feedback requests, and practical ways to improve response rates.
Survey virtual event attendees with a short, focused questionnaire shared at the end of the event and by follow-up email. Ask about overall satisfaction, relevant sessions, technical problems, and what to improve, then use the responses to guide specific changes.
How do you survey virtual event attendees?
Use a brief post-event survey and share its link on the event’s closing screen, in the event chat, and by email. Choose questions based on what you need to learn, such as whether the program met its goals or whether attendees could use the platform easily. If you hosted several sessions, ask which ones respondents attended so their ratings have context. You can make responses anonymous to encourage candor, or ask for contact details if you need to follow up; collecting identifying details may make some people less willing to share criticism. Event surveys commonly combine rating, multiple-choice, and open-ended questions. (eventbrite.com)
What questions should you ask virtual event attendees?
Ask a few questions that connect directly to decisions you might make about a future event. A useful short survey could include:
- Overall, how would you rate the event?
- Which session or speaker was most useful to you?
- Was the event the right length?
- Did you have any technical or access problems?
- What is one change that would improve a future event?
Use a consistent rating scale for topics you want to compare across events, and include one optional open-text question for feedback you didn’t anticipate. Add questions about networking, sponsors, or future topics only if you plan to act on those answers. A survey of five to ten focused questions is a practical starting point; too many open-ended prompts can take more effort to answer and review. (eventbrite.com)
When should you send a survey after a virtual event?
Share a quick feedback link as the event ends, then send the main survey by email within one business day. The closing prompt can capture immediate impressions, while the email gives attendees another chance to respond when they are free. Waiting weeks can make it harder for people to recall specific sessions or problems; if the event ends late or spans several days, send the email the next morning or after the final session. (surveymonkey.com)
How can you improve response rates for virtual event surveys?
Make the survey mobile-friendly, keep it short, and explain how you will use the feedback. Put easy rating or multiple-choice questions first, make written comments optional, and thank respondents when they finish. Send one or two reminders only to people who have not responded; repeated messages can annoy attendees. Evidence from broader postal and electronic questionnaire research supports shorter surveys and follow-up reminders, though the results may vary by audience and are not specific to virtual events. (surveymonkey.com)
For a different need, Shopify and ecommerce brands surveying their own customers can consider Zigpoll, a customer survey app, rather than an event-attendee survey platform. As of November 15, 2026, its Lite plan is free for 50 responses a month, and paid plans start at $39 monthly or $29 monthly when billed annually. (apps.shopify.com)
