When evaluating post-purchase survey tools, it's essential to consider how SurveyMonkey and Delighted align with your business needs. Both platforms offer unique features tailored to different user requirements. Let's delve into each tool's offerings, pricing structures, ease of use, integrations, customer support, and ideal customer profiles to determine which aligns best with your objectives.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform that caters to a broad spectrum of survey needs, including post-purchase feedback.
Features
- Survey Creation: Offers unlimited surveys, forms, and quizzes with unlimited questions per survey.
- Response Collection: Provides multiple collectors, including web links, email invitations, and social media sharing.
- Analysis Tools: Real-time results and charts, data exports to various formats, and advanced analytics.
- Customization: Custom themes, branding options, and advanced logic features like skip logic and question piping.
Pricing Model
SurveyMonkey employs a tiered pricing structure:
- Basic (Free): Limited to 10 questions per survey and 25 responses per survey.
- Standard Monthly: $99/month, includes 1,000 responses per month.
- Advantage Annual: $39/month, billed annually at $468, includes 15,000 responses per year.
- Premier Annual: $139/month, billed annually at $1,668, includes 40,000 responses per year.
Ease of Setup and Use
SurveyMonkey is user-friendly, with a straightforward survey creation process. However, advanced features may require a learning curve. The platform offers AI-assisted survey building to expedite the creation process.
Integrations
SurveyMonkey integrates with over 200 platforms, including Slack, HubSpot, and Microsoft Teams, facilitating seamless workflow integration.
Customer Support and Documentation
Provides 24/7 email support and a comprehensive help center with tutorials and guides.
Best-Fit Customer Profile
Ideal for businesses seeking a versatile survey tool with advanced features and a broad range of integrations.
Delighted
Delighted specializes in post-purchase surveys, focusing on customer satisfaction metrics like NPS, CSAT, and CES, primarily through email and SMS channels.
Features
- Survey Creation: Unlimited surveys with question customization.
- Response Collection: Supports email and SMS distribution.
- Analysis Tools: Real-time analytics, sentiment analysis, and reporting.
- Integrations: Offers over 35 free integrations, including Slack, Shopify, and Zendesk.
Pricing Model
Delighted offers a tiered pricing structure:
- Free Plan: 25 responses and 1 user.
- Starter: $19/month, includes 50 responses and 2 users.
- Growth: $39/month, includes 100 responses and 3 users.
Ease of Setup and Use
Delighted is designed for simplicity, enabling quick setup and deployment of post-purchase surveys without extensive customization.
Integrations
Delighted integrates with platforms like Slack, Shopify, and Zendesk, facilitating easy incorporation into existing workflows.
Customer Support and Documentation
Offers customer support and a knowledge base with setup guides and best practices.
Best-Fit Customer Profile
Ideal for e-commerce businesses seeking a straightforward solution for post-purchase customer feedback.
Side-by-Side Comparison
| Feature | SurveyMonkey | Delighted |
|---|---|---|
| Survey Creation | Unlimited surveys, forms, and quizzes with unlimited questions per survey. | Unlimited surveys with question customization. |
| Response Collection | Web links, email invitations, social media sharing. | Email and SMS distribution. |
| Analysis Tools | Real-time results, data exports, advanced analytics. | Real-time analytics, sentiment analysis, reporting. |
| Integrations | Over 200 integrations, including Slack, HubSpot, Microsoft Teams. | Over 35 integrations, including Slack, Shopify, Zendesk. |
| Pricing | Free plan; paid plans start at $99/month for 1,000 responses/month. | Free plan; paid plans start at $19/month for 50 responses/month. |
| Ease of Use | User-friendly with AI-assisted survey building; advanced features may require learning. | Designed for simplicity with quick setup and deployment. |
| Customer Support | 24/7 email support and comprehensive help center. | Customer support and knowledge base with setup guides. |
| Best-Fit Customer Profile | Businesses seeking a versatile survey tool with advanced features and integrations. | E-commerce businesses seeking a straightforward post-purchase feedback solution. |
Which to Choose
When deciding between SurveyMonkey and Delighted, consider the following:
SurveyMonkey: If you require a versatile survey tool capable of handling various survey types with advanced features and a broad range of integrations, SurveyMonkey is suitable.
Delighted: If your focus is on collecting post-purchase customer feedback through email and SMS, and you prefer a straightforward setup with essential features, Delighted is more appropriate.
Evaluate your specific needs, budget, and desired features to choose the tool that best aligns with your business objectives.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
