When evaluating attribution survey tools for SaaS companies, it's essential to compare SurveyMonkey and Simplesat based on their features, pricing, ease of use, integrations, customer support, and ideal customer profiles. Below is a detailed analysis to assist in making an informed decision.
SurveyMonkey
Overview
SurveyMonkey is a widely recognized general-purpose survey platform that enables users to create and distribute surveys, forms, polls, and quizzes. It caters to a broad audience, including businesses, educational institutions, and individuals seeking to gather feedback.
Features
- Survey Creation: Offers unlimited surveys with customizable questions.
- Response Collection: Provides various collectors, such as web links and email invitations.
- Templates: Access to over 500 expert-built templates for diverse use cases.
- Question Types: Supports multiple question formats, including multiple choice, text box, and matrix questions.
- Logic and Branching: Advanced logic features like response quotas and question randomization.
- Analysis Tools: Includes filters, text analysis for open-ended responses, and export options to formats like CSV, PDF, and XLS.
Pricing Model
SurveyMonkey offers tiered pricing:
- Basic (Free): Limited to 10 questions per survey and 100 responses per survey.
- Standard Monthly: Priced at $99 per month, includes 1,000 responses per month.
- Advantage Annual: At $39 per month, billed annually at $468, includes 15,000 responses per year.
- Premier Annual: At $139 per month, billed annually at $1,668, includes 40,000 responses per year.
Pros
- Comprehensive Features: Offers a wide range of tools suitable for various survey needs.
- Scalability: Accommodates both small and large-scale survey projects.
Cons
- Pricing Complexity: Multiple plans with varying response limits can be confusing.
- Overkill for Simple Surveys: May be more complex than necessary for straightforward feedback collection.
Best-Fit Customer Profile
Ideal for organizations requiring a versatile survey tool with advanced features and the capacity to handle large volumes of responses.
Simplesat
Overview
Simplesat specializes in one-click CSAT, CES, and NPS surveys tailored for Managed Service Providers (MSPs) and service teams. It focuses on simplifying customer satisfaction surveys to enhance service quality.
Features
- Survey Types: Supports CSAT, CES, and NPS surveys.
- Integration: Seamless integration with platforms like ConnectWise, Autotask, and Freshdesk.
- Customization: Allows branding with custom logos and colors.
- Automation: Automates survey distribution post-ticket closure.
- Reporting: Provides real-time dashboards and detailed reporting.
Pricing Model
Simplesat offers four tiered plans:
- Standard: Fixed monthly price, suitable for small teams.
- Pro: Offers additional features for growing teams.
- Elite: Includes advanced analytics and customization options.
- Enterprise: Customized pricing for large organizations with specific needs.
Pros
- Simplicity: Easy setup and minimal configuration required.
- Targeted Features: Designed specifically for service teams and MSPs.
Cons
- Limited Survey Types: Focuses primarily on CSAT, CES, and NPS, which may not cover all survey needs.
- Integration Limitations: Integrations are primarily with service management platforms, which may not suit all organizations.
Best-Fit Customer Profile
Ideal for MSPs and service teams seeking a straightforward solution to measure customer satisfaction and loyalty.
Side-by-Side Comparison
| Feature | SurveyMonkey | Simplesat |
|---|---|---|
| Survey Types | Unlimited question types, including multiple choice, text, matrix, etc. | CSAT, CES, and NPS surveys |
| Response Limits | Varies by plan; up to 40,000 responses per year on Premier Annual | Varies by plan; tailored for service teams |
| Integrations | Integrates with various platforms; specific integrations not detailed | Integrates with ConnectWise, Autotask, Freshdesk |
| Customization | Custom themes, colors, fonts, and logos | Custom branding with logos and colors |
| Ease of Use | User-friendly interface; may require time to master advanced features | Simple setup with minimal configuration |
| Pricing | Tiered pricing; free plan available; paid plans start at $99/month | Tiered pricing; fixed monthly prices; Enterprise plan customized |
| Ideal Customer Profile | Organizations needing versatile survey tools with advanced features | MSPs and service teams focusing on customer satisfaction surveys |
Which to Choose
When deciding between SurveyMonkey and Simplesat for attribution surveys in a SaaS context, consider the following:
Choose SurveyMonkey if:
- You require a versatile survey tool capable of handling various survey types and complex question formats.
- Your organization needs to collect a large volume of responses across different departments.
- You prefer a platform with extensive customization options and integrations with a wide range of platforms.
Choose Simplesat if:
- Your focus is on measuring customer satisfaction and loyalty through CSAT, CES, and NPS surveys.
- You operate within a service-oriented environment, such as an MSP or service team, and require a straightforward, easy-to-implement solution
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
