When evaluating NPS survey software, it's essential to consider how each tool aligns with your business needs. Survicate and Fairing offer distinct approaches to customer feedback collection, each catering to different user requirements.
Survicate
Survicate is a multi-channel survey platform that enables businesses to collect customer feedback through various channels, including website pop-ups, in-product surveys, email, and mobile applications. This versatility allows companies to gather insights at multiple touchpoints in the customer journey.
Features
- Multi-Channel Surveys: Deploy surveys via email, website pop-ups, in-product, and mobile apps.
- Survey Customization: Offers a wide range of question types, including NPS, CSAT, and CES surveys.
- Advanced Targeting: Utilize URL targeting, respondent identification, and behavior-based triggers.
- Analytics and Reporting: Provides an Insights Hub with AI-powered analysis, sentiment categorization, and scheduled reports.
- Integrations: Connects with platforms like HubSpot, Intercom, Salesforce, and more.
Pricing Model
Survicate offers a free plan with limited features, suitable for small teams or those just starting with customer feedback. Paid plans are tiered based on response volume and features:
- Starter Plan: Starting at $89 per month, includes up to 500 responses per month and 5 user seats.
- Growth Plan: Pricing varies based on response volume and features; suitable for growing teams needing unlimited surveys and longer data retention.
- Pro and Enterprise Plans: Custom pricing tailored to enterprise needs, offering advanced analytics and extended data retention.
For detailed pricing information, refer to Survicate's pricing page.
Pros and Cons
Pros:
- Versatility: Supports multiple survey channels, allowing for comprehensive feedback collection.
- Customization: Extensive survey customization options to match brand identity.
- Advanced Analytics: AI-driven insights and sentiment analysis enhance data interpretation.
Cons:
- Complexity: The wide array of features may require a learning curve for new users.
- Pricing: Higher-tier plans can be costly for small businesses.
Best-Fit Customer Profile
Survicate is ideal for medium to large businesses seeking a comprehensive, multi-channel survey solution with advanced analytics capabilities. It's well-suited for organizations that require extensive customization and integration with various platforms.
Fairing
Fairing is a Shopify app designed specifically for post-purchase attribution surveys, focusing on collecting customer feedback immediately after a purchase. It integrates deeply with Shopify, providing insights into customer satisfaction and reasons behind purchase decisions.
Features
- Post-Purchase Surveys: Collect feedback immediately after a purchase to understand customer satisfaction and attribution.
- Shopify Integration: Seamless integration with Shopify stores for easy setup and data synchronization.
- Analytics: Provides deep analytics to interpret customer feedback and identify trends.
- Customization: Offers customizable survey templates to match store branding.
Pricing Model
Fairing's pricing is structured based on the number of orders per month:
- Starter Plan: Suitable for stores with up to 500 orders per month.
- Growth Plan: Designed for stores with up to 1,500 orders per month.
- Pro Plan: Tailored for stores with higher order volumes, offering additional features and support.
For the most accurate and up-to-date pricing, visit Fairing's pricing page.
Pros and Cons
Pros:
- Shopify Focused: Tailored specifically for Shopify users, ensuring seamless integration and relevance.
- Simplicity: Easy to set up and use, with a focus on post-purchase feedback.
- Actionable Insights: Provides clear insights into customer satisfaction and purchase drivers.
Cons:
- Limited Scope: Focuses solely on post-purchase feedback, lacking multi-channel survey capabilities.
- Shopify Dependency: Only available for Shopify stores, limiting its applicability for businesses on other platforms.
Best-Fit Customer Profile
Fairing is best suited for Shopify store owners who want to gather immediate post-purchase feedback to understand customer satisfaction and attribution. It's ideal for businesses looking for a straightforward, Shopify-integrated solution without the need for multi-channel survey capabilities.
Side-by-Side Comparison
| Feature | Survicate | Fairing |
|---|---|---|
| Survey Channels | Email, website pop-ups, in-product, mobile apps | Post-purchase surveys via Shopify |
| Customization | Extensive survey customization, including branding and logic | Customizable templates to match store branding |
| Analytics | AI-powered insights, sentiment analysis, scheduled reports | Deep analytics focused on post-purchase feedback |
| Integrations | HubSpot, Intercom, Salesforce, and more | Seamless integration with Shopify |
| Pricing | Free plan; paid plans starting at $89/month | Pricing based on order volume; specific details on pricing page |
| Best-Fit Customer | Medium to large businesses needing multi-channel surveys and advanced analytics | Shopify store owners seeking post-purchase feedback |
Which to Choose
When deciding between Survicate and Fairing, consider your business's specific needs:
- Choose Survicate if: You require a versatile, multi-channel survey platform with advanced analytics and integrations across various platforms. It's ideal for businesses aiming to collect feedback at multiple customer touch
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
