When evaluating online form builders for Shopify stores, it's essential to consider tools that offer seamless integration, user-friendly interfaces, and robust features. Tally and Google Forms are two prominent options, each catering to different needs and preferences.
Tally
Tally is a free, minimalistic form builder that provides a Notion-like editing experience, allowing users to create forms by typing questions directly into the interface.
Features
- Unlimited Forms and Submissions: Tally offers unlimited forms and submissions for free, adhering to fair usage guidelines.
- Customizable Design: Users can customize form designs with pre-made themes or by adjusting colors, fonts, and layouts.
- Conditional Logic: Tally supports conditional logic, enabling dynamic forms that adapt based on user inputs.
- Integrations: While Tally doesn't natively integrate with Shopify, it allows embedding forms into websites, which can be utilized within Shopify stores.
Pricing Model
Tally operates on a freemium model:
- Free Tier: Provides unlimited forms and submissions with basic features.
- Pro Plan: Priced at $29 per month, it includes advanced features like removing Tally branding, custom domains, partial submissions, and team collaboration.
- Business Plan: At $89 per month, this plan offers features tailored for advanced business needs, such as controlling data retention and email verification.
Discounts are available for educational institutions and non-profit organizations. (tally.so)
Pros and Cons
Pros:
- User-Friendly Interface: The Notion-like editing experience simplifies form creation.
- Customization: Extensive design customization options allow for brand consistency.
- Advanced Features: Conditional logic and calculator features enhance form interactivity.
Cons:
- Shopify Integration: Lacks native integration with Shopify, requiring manual embedding.
- Learning Curve: Some advanced features may require a learning period.
Best-Fit Customer Profile
Tally is ideal for users seeking a free, customizable form builder with advanced features, especially those comfortable with manual embedding and looking for design flexibility.
Google Forms
Google Forms is a free, straightforward survey and form builder by Google, known for its simplicity and integration within the Google ecosystem.
Features
- Unlimited Forms and Responses: Google Forms allows unlimited forms and responses within the 15GB shared Google storage.
- Integration with Google Sheets: Responses are automatically synced to Google Sheets for easy data analysis.
- Basic Question Types and Logic: Offers a variety of question types and basic conditional logic.
- Collaboration: Supports real-time collaboration among users.
Pricing Model
Google Forms is free to use, with additional features available through Google Workspace plans:
- Free Tier: Provides unlimited forms and responses with 15GB shared storage.
- Google Workspace Starter: Priced at $7 per user per month, offering 30GB storage per user, custom email domains, and additional administrative controls.
Note that Google Forms' free version supports unlimited responses within the 15GB storage limit and provides solid functionalities for quizzes and conditional logic. (techradar.com)
Pros and Cons
Pros:
- Cost-Effective: The free tier offers substantial features without additional costs.
- Google Integration: Seamless integration with Google Sheets and other Google Workspace apps.
- Simplicity: User-friendly interface suitable for basic forms and surveys.
Cons:
- Limited Customization: Design options are basic, lacking advanced styling capabilities.
- Basic Features: Limited advanced features compared to specialized form builders.
- Shopify Integration: No native integration with Shopify, requiring manual embedding.
Best-Fit Customer Profile
Google Forms is best suited for users needing a simple, cost-effective form builder for basic data collection, especially those already using Google Workspace.
Side-by-Side Comparison
| Feature | Tally | Google Forms |
|---|---|---|
| Pricing | Free tier; Pro at $29/month; Business at $89/month (tally.so) | Free tier; Google Workspace Starter at $7/user/month (sasanova.com) |
| Form Customization | Extensive design options, including custom CSS and themes | Basic design customization; limited styling options (techradar.com) |
| Conditional Logic | Advanced conditional logic and calculator features | Basic conditional logic; limited to simple branching (techradar.com) |
| Integrations | Manual embedding; no native Shopify integration | Manual embedding; no native Shopify integration (techradar.com) |
| Ease of Use | Intuitive, Notion-like interface; may require learning for advanced features | User-friendly; suitable for basic forms and surveys (techradar.com) |
| Support and Documentation | Comprehensive help center; email support for Pro and Business users (tally.so) | Community-based support for free users; 24/7 support for paid tiers (techradar.com) |
Which to Choose
When deciding between
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
