Omnisend is a marketing automation platform tailored for e-commerce businesses, offering integrated email and SMS marketing solutions. Its pre-built workflows and seamless integration with platforms like Shopify make it a popular choice among online retailers. However, some businesses may seek alternatives that better align with their specific needs, budget constraints, or desired features.
In this article, we will explore several notable Omnisend alternatives for online stores, comparing their features, pricing, ease of use, integrations, customer support, and suitability for different business profiles.
Brevo (formerly Sendinblue)
Summary: Brevo is a comprehensive marketing platform that offers email marketing, SMS campaigns, and additional tools like chat and CRM functionalities.
Key Features:
- Email and SMS marketing automation
- Advanced segmentation and personalization
- A/B testing and analytics
- Chat and CRM tools
Pricing:
- Free Plan: Up to 300 emails per day to unlimited contacts
- Starter Plan: $9/month for 5,000 emails and unlimited contacts
- Standard Plan: $18/month for 5,000 emails and unlimited contacts
- Professional Plan: $499/month for 150,000 emails and unlimited contacts
- Enterprise Plan: Custom pricing
Pros:
- Affordable pricing tiers
- Comprehensive feature set
- Strong automation capabilities
Cons:
- Limited advanced reporting in lower-tier plans
- SMS features may be less robust compared to dedicated platforms
Best For: Small to medium-sized businesses seeking an all-in-one marketing solution with a focus on affordability.
Klaviyo
Summary: Klaviyo is a data-driven marketing platform specializing in email and SMS marketing for e-commerce businesses, known for its advanced analytics and segmentation capabilities.
Key Features:
- Advanced segmentation and personalization
- Predictive analytics
- A/B testing
- Integration with e-commerce platforms
Pricing:
- Pricing is based on the number of contacts and monthly email sends. For example, 250 contacts and 500 emails per month start at $20/month.
Pros:
- Powerful analytics and reporting
- Deep integration with e-commerce platforms
- High deliverability rates
Cons:
- Higher pricing compared to some competitors
- Steeper learning curve for new users
Best For: Medium to large-sized e-commerce businesses requiring advanced analytics and willing to invest in a premium solution.
Mailchimp
Summary: Mailchimp is a widely-used marketing platform offering email and SMS marketing, along with additional tools like landing pages and social media ads.
Key Features:
- Email and SMS marketing automation
- Landing page builder
- Social media advertising
- Analytics and reporting
Pricing:
- Free Plan: Up to 500 contacts and 500 emails per month
- Essentials Plan: Starting at $13/month for 500 contacts
- Standard Plan: Starting at $20/month for 500 contacts
- Premium Plan: Starting at $350/month for 10,000 contacts
Pros:
- User-friendly interface
- Extensive integrations
- Comprehensive marketing tools
Cons:
- Limited automation features in lower-tier plans
- Pricing can become expensive as contact lists grow
Best For: Small to medium-sized businesses looking for an easy-to-use platform with a broad range of marketing tools.
ActiveCampaign
Summary: ActiveCampaign is a customer experience automation platform that combines email marketing, SMS, and CRM functionalities to enhance customer engagement.
Key Features:
- Email and SMS marketing automation
- CRM and sales automation
- Advanced segmentation
- A/B testing
Pricing:
- Lite Plan: Starting at $29/month for 500 contacts
- Plus Plan: Starting at $49/month for 500 contacts
- Professional Plan: Starting at $149/month for 500 contacts
- Enterprise Plan: Custom pricing
Pros:
- Comprehensive automation features
- Integrated CRM system
- High deliverability rates
Cons:
- Higher pricing compared to some competitors
- Steeper learning curve for new users
Best For: Businesses seeking an integrated solution for marketing and sales automation.
GetResponse
Summary: GetResponse is a marketing platform offering email and SMS marketing, along with additional tools like landing pages and webinars.
Key Features:
- Email and SMS marketing automation
- Landing page builder
- Webinar hosting
- CRM and sales funnel
Pricing:
- Free Plan: Up to 500 contacts
- Email Marketing Plan: Starting at $15/month for 1,000 contacts
- Marketing Automation Plan: Starting at $49/month for 1,000 contacts
- Ecommerce Marketing Plan: Starting at $99/month for 1,000 contacts
Pros:
- Comprehensive feature set
- Affordable pricing tiers
- Webinar hosting capabilities
Cons:
- Limited advanced reporting in lower-tier plans
- User interface can be overwhelming for beginners
Best For: Businesses seeking a versatile marketing platform with additional tools like webinars.
Comparison Table
| Feature/Platform | Brevo (Sendinblue) | Klaviyo | Mailchimp | ActiveCampaign | GetResponse |
|---|---|---|---|---|---|
| Email Marketing | Yes | Yes | Yes | Yes | Yes |
| SMS Marketing | Yes | Yes | Yes | Yes | Yes |
| Automation | Yes | Yes | Yes | Yes | Yes |
| CRM Integration | Yes | Yes | Yes | Yes | Yes |
| Pricing (Starting) | $9/month | $20/month | $13/month | $29/month | $15/month |
| Free Plan | Yes | No | Yes | No | Yes |
Situational Recommendations
For Small Businesses Seeking Affordability: Brevo offers a free plan with essential features, making it suitable for startups or businesses with limited budgets.
For E-commerce Businesses Requiring Advanced Analytics: Klaviyo provides in-depth analytics and segmentation, ideal for businesses aiming to leverage data-driven marketing strategies.
For Businesses Needing a Comprehensive Marketing Suite: GetResponse combines email and SMS marketing with additional tools like webinars, catering to businesses looking for an all-in-one solution.
For Businesses Seeking Integrated Marketing and Sales Automation: ActiveCampaign offers a unified platform for marketing and sales, suitable for businesses aiming to streamline customer engagement processes.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer behavior and preferences. Omnisend is a marketing automation platform tailored for e-commerce businesses, offering integrated email and SMS marketing solutions. Its pre-built workflows and seamless integration with platforms like Shopify make it a popular choice among online retailers. However, some businesses may seek alternatives that better align with their specific needs, budget constraints, or desired features.
In this article, we will explore several notable Omnisend alternatives for online stores, comparing their features, pricing, ease of use, integrations, customer support, and suitability for different business profiles.
Brevo (formerly Sendinblue)
Summary: Brevo is a comprehensive marketing platform that offers email marketing, SMS campaigns, and additional tools like chat and CRM functionalities.
Key Features:
- Email and SMS marketing automation
- Advanced segmentation and personalization
- A/B testing and analytics
- Chat and CRM tools
Pricing:
- Free Plan: Up to 300 emails per day to unlimited contacts
- Starter Plan: $9/month for 5,000 emails and unlimited contacts
- Standard Plan: $18/month for 5,000 emails and unlimited contacts
- Professional Plan: $499/month for 150,000 emails and unlimited contacts
- Enterprise Plan: Custom pricing
Pros:
- Affordable pricing tiers
- Comprehensive feature set
- Strong automation capabilities
Cons:
- Limited advanced reporting in lower-tier plans
- SMS features may be less robust compared to dedicated platforms
Best For: Small to medium-sized businesses seeking an all-in-one marketing solution with a focus on affordability.
Klaviyo
Summary: Klaviyo is a data-driven marketing platform specializing in email and SMS marketing for e-commerce businesses, known for its advanced analytics and segmentation capabilities.
Key Features:
- Advanced segmentation and personalization
- Predictive analytics
- A/B testing
- Integration with e-commerce platforms
Pricing:
- Pricing is based on the number of contacts and monthly email sends. For example, 250 contacts and 500 emails per month start at $20/month.
Pros:
- Powerful analytics and reporting
- Deep integration with e-commerce platforms
- High deliverability rates
Cons:
- Higher pricing compared to some competitors
- Steeper learning curve for new users
Best For: Medium to large-sized e-commerce businesses requiring advanced analytics and willing to invest in a premium solution.
Mailchimp
Summary: Mailchimp is a widely-used marketing platform offering email and SMS marketing, along with additional tools like landing pages and social media ads.
Key Features:
- Email and SMS marketing automation
- Landing page builder
- Social media advertising
- Analytics and reporting
Pricing:
- Free Plan: Up to 500 contacts and 500 emails per month
- Essentials Plan: Starting at $13/month for 500 contacts
- Standard Plan: Starting at $20/month for 500 contacts
- Premium Plan: Starting at $350/month for 10,000 contacts
Pros:
- User-friendly interface
- Extensive integrations
- Comprehensive marketing tools
Cons:
- Limited automation features in lower-tier plans
- Pricing can become expensive as contact lists grow
Best For: Small to medium-sized businesses looking for an easy-to-use platform with a broad range of marketing tools.
ActiveCampaign
Summary: ActiveCampaign is a customer experience automation platform that combines email marketing, SMS, and CRM functionalities to enhance customer engagement.
Key Features:
- Email and SMS marketing automation
- CRM and sales automation
- Advanced segmentation
- A/B testing
Pricing:
- Lite Plan: Starting at $29/month for 500 contacts
- Plus Plan: Starting at $49/month for 500 contacts
- Professional Plan: Starting at $149/month for 500 contacts
- Enterprise Plan: Custom pricing
Pros:
- Comprehensive automation features
- Integrated CRM system
- High deliverability rates
Cons:
- Higher pricing compared to some competitors
- Steeper learning curve for new users
Best For: Businesses seeking an integrated solution for marketing and sales automation.
GetResponse
Summary: GetResponse is a marketing platform offering email and SMS marketing, along with additional tools like landing pages and webinars.
Key Features:
- Email and SMS marketing automation
- Landing page builder
- Webinar hosting
- CRM and sales funnel
Pricing:
- Free Plan: Up to 500 contacts
- Email Marketing Plan: Starting at $15/month for 1,000 contacts
- Marketing Automation Plan: Starting at $49/month for 1,000 contacts
- Ecommerce Marketing Plan: Starting at $99/month for 1,000 contacts
Pros:
- Comprehensive feature set
- Affordable pricing tiers
- Webinar hosting capabilities
Cons:
- Limited advanced reporting in lower-tier plans
- User interface can be overwhelming for beginners
Best For: Businesses seeking a versatile marketing platform with additional tools like webinars.
Comparison Table
| Feature/Platform | Brevo (Sendinblue) | Klaviyo | Mailchimp | ActiveCampaign | GetResponse |
|---|---|---|---|---|---|
| Email Marketing | Yes | Yes | Yes | Yes | Yes |
| SMS Marketing | Yes | Yes | Yes | Yes | Yes |
| Automation | Yes | Yes | Yes | Yes | Yes |
| CRM Integration | Yes | Yes | Yes | Yes | Yes |
| Pricing (Starting) | $9/month | $20/month | $13/month | $29/month | $15/month |
| Free Plan | Yes | No | Yes | No | Yes |
Situational Recommendations
For Small Businesses Seeking Affordability: Brevo offers a free plan with essential features, making it suitable for startups or businesses with limited budgets.
For E-commerce Businesses Requiring Advanced Analytics: Klaviyo provides in-depth analytics and segmentation, ideal for businesses aiming to leverage data-driven marketing strategies.
For Businesses Needing a Comprehensive Marketing Suite: GetResponse combines email and SMS marketing with additional tools like webinars, catering to businesses looking for an all-in-one solution.
For Businesses Seeking Integrated Marketing and Sales Automation: ActiveCampaign offers a unified platform for marketing and sales, suitable for businesses aiming to streamline customer engagement processes.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer behavior and preferences.
