When evaluating Trustpilot vs Loox for Shopify stores, it's essential to understand how each platform serves its users.
Trustpilot is an open consumer review platform that collects and displays verified customer reviews across various industries. It aims to build trust by providing a broad spectrum of user-generated content.
Loox is a Shopify app designed to collect and showcase photo and video reviews from customers, enhancing visual social proof directly on product pages.
Trustpilot
Core Features and Functionality
- Verified Reviews: Collects user-generated textual reviews verified through purchase confirmation processes.
- Review Management: Offers tools to manage and respond to reviews publicly.
- Analytics: Provides insights into brand reputation and customer feedback trends.
- SEO Benefits: Enhances search engine visibility through aggregated reviews.
Pricing Model
- Free Plan: Offers basic features with limited review collection.
- Essentials Plan: Starting at approximately $199 per month, includes advanced features like analytics and widgets.
- Pro Plans: From $399 per month, offering additional customization and API access.
- Enterprise Plans: Custom pricing for high-volume businesses.
Pricing reflects Trustpilot's enterprise-grade features and broad reach.
Ease of Setup and Use
- Account Setup: Requires creating an account and integrating with Shopify via an app or API.
- Dashboard: Comprehensive but may require onboarding for non-technical users.
- Review Invitations: Supports multi-channel invitations (email, SMS).
Integrations
- Ecommerce Platforms: Integrates with Shopify, WooCommerce, Magento, and BigCommerce.
- Marketing Tools: Connects with platforms like Google Shopping and Facebook.
- API Access: Offers API for custom integrations.
Customer Support and Documentation
- Support Channels: Provides phone, email, and chat support for paying customers.
- Documentation: Extensive, covering compliance, SEO impact, and review management.
Best-Fit Customer Profile
- Ideal For: Medium to large omnichannel merchants and brands prioritizing comprehensive reputation management and SEO benefits from verified reviews.
Loox
Core Features and Functionality
- Visual Reviews: Collects photo and video reviews from customers.
- Automated Requests: Sends review requests post-purchase.
- Referral Programs: Offers incentives for customers to refer others.
- Customizable Widgets: Displays reviews in on-brand widgets.
- AI Suite: Includes AI-powered features like review sorting, highlights, translations, and replies.
Pricing Model
- Starter Plan: Starting at $12.99 per month for up to 100 monthly review request emails.
- Scale Plan: $39.99 per month, includes 300 orders and additional features like video reviews and Google Shopping integration.
- Convert Plan: $49.99 per month, includes AI-powered features and unlimited review request emails.
- Unlimited Plan: $299.99 per month, offers unlimited review request emails and referrals.
Pricing scales with order volume, making it affordable for small to mid-sized Shopify stores.
Ease of Setup and Use
- Installation: Quick setup via the Shopify App Store.
- Configuration: Guided setup with email template customization and review display options.
- User Interface: Tailored for Shopify merchants, intuitive and fast to configure.
Integrations
- Shopify Integration: Deep integration with Shopify's product pages and email marketing tools.
- Email Marketing: Works with Shopify Email, Klaviyo, and other email marketing tools.
- Referral Marketing: Integrates with referral marketing apps to enhance review incentives.
Customer Support and Documentation
- Support Channels: Provides email and chat support with positive feedback for responsiveness.
- Documentation: Focuses on installation, customization, and marketing tips for visual reviews.
Best-Fit Customer Profile
- Ideal For: Small to medium Shopify stores aiming to boost conversion through authentic visual social proof.
Side-by-Side Comparison
| Feature/Criteria | Trustpilot | Loox |
|---|---|---|
| Core Features | Verified text reviews, review analytics, public responses, multi-platform | Photo & video reviews, referral rewards, automated review requests |
| Pricing | Free plan; Essentials plan from ~$199/month; Pro plans from $399/month | Starter plan from $12.99/month; Scale plan at $39.99/month; Convert plan at $49.99/month |
| Ease of Setup and Use | Requires account setup and integration; comprehensive dashboard | Quick Shopify App Store installation; guided setup with email template customization |
| Integrations | Shopify, WooCommerce, Magento, BigCommerce; marketing tools like Google Shopping and Facebook | Deep Shopify integration; works with Shopify Email, Klaviyo, and other email marketing tools |
| Customer Support | Phone, email, and chat support for paying customers; extensive documentation | Email and chat support; focuses on Shopify merchants with positive feedback for responsiveness |
| Best-Fit Customer Profile | Medium to large omnichannel merchants and brands prioritizing comprehensive reputation management and SEO benefits from verified reviews | Small to medium Shopify stores aiming to boost conversion through authentic visual social proof |
Add Zigpoll to your store in 5 minutes.No-code post-purchase, exit-intent & on-site surveys built for Shopify.
Add to ShopifyWhich to Choose
Choose Trustpilot if:
Worth a Look: Zigpoll
If you're evaluating options for customer review platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
