Trustpilot and Trustmary are tools designed to enhance customer trust and engagement for online stores. Trustpilot is an open consumer review platform that allows businesses to collect and display verified customer reviews. Trustmary is an NPS survey tool that turns positive feedback into publishable testimonials. This article compares Trustpilot vs Trustmary for online stores, evaluating their features, pricing, ease of use, and ideal customer profiles.
Trustpilot
Features
Trustpilot enables businesses to collect and display verified customer reviews. It offers automated review invitations, customizable review requests, and a variety of widgets to showcase reviews on your website. Additional features include competitor benchmarking, performance insights, and marketing assets to promote positive reviews. (business.trustpilot.com)
Pricing Model
Trustpilot offers several pricing plans:
- Free: Basic profile with limited features.
- Plus: Approximately $259 per month, includes enhanced review invitations and basic widgets.
- Premium: Approximately $629 per month, offers advanced widgets and automated review invitations.
- Advanced: Approximately $1,059 per month, includes all Premium features plus additional capabilities.
- Enterprise: Custom pricing for large-scale needs.
Pricing is per domain and may vary based on contract terms and additional features. (business.trustpilot.com)
Ease of Setup and Use
Trustpilot provides a user-friendly interface for setting up and managing reviews. Integration with various platforms is straightforward, and the platform offers support resources to assist with setup.
Integrations
Trustpilot integrates with platforms like Shopify, WooCommerce, and Magento, allowing seamless review collection and display on your online store.
Customer Support and Documentation
Trustpilot offers customer support through email and live chat. Their help center provides comprehensive documentation, including guides and tutorials to assist users.
Best-Fit Customer Profile
Trustpilot is suitable for businesses of all sizes looking to build trust through customer reviews. It's ideal for companies seeking a platform with a large consumer audience and robust review management features.
Trustmary
Features
Trustmary focuses on collecting customer feedback and turning positive responses into publishable testimonials. It offers survey creation tools, automated feedback collection, and customizable testimonial widgets. Additional features include lead generation forms, social proof pop-ups, and integration with CRM systems like HubSpot and Pipedrive. (trustmary.com)
Pricing Model
Trustmary offers several pricing plans:
- Solo: Free, includes basic features with limited usage.
- Starter: Approximately $19 per month, includes more widget views and survey responses.
- Business: Approximately $59 per month, offers additional features like A/B testing and native CRM integrations.
- Scale: Custom pricing for large-scale needs, includes all features with priority support.
Pricing is per month and may vary based on usage and additional features. (trustmary.com)
Ease of Setup and Use
Trustmary provides an intuitive interface for creating surveys and integrating testimonials into your website. The platform offers support resources to assist with setup and usage.
Integrations
Trustmary integrates with platforms like Shopify, WooCommerce, and Magento, allowing seamless collection and display of testimonials on your online store. It also integrates with CRM systems like HubSpot and Pipedrive. (trustmary.com)
Customer Support and Documentation
Trustmary offers customer support through email and live chat. Their help center provides comprehensive documentation, including guides and tutorials to assist users.
Best-Fit Customer Profile
Trustmary is suitable for businesses looking to collect customer feedback and showcase positive testimonials. It's ideal for companies seeking a platform to enhance customer trust through testimonials and integrate feedback into their marketing strategies.
Side-by-Side Comparison
| Feature | Trustpilot | Trustmary |
|---|---|---|
| Core Features | Automated review invitations, customizable review requests, widgets, competitor benchmarking, performance insights, marketing assets | Survey creation tools, automated feedback collection, customizable testimonial widgets, lead generation forms, social proof pop-ups, CRM integrations |
| Pricing Model | Free plan; Plus: ~$259/month; Premium: ~$629/month; Advanced: ~$1,059/month; Enterprise: Custom pricing | Free plan; Starter: ~$19/month; Business: ~$59/month; Scale: Custom pricing |
| Ease of Setup and Use | User-friendly interface, straightforward integration, support resources available | Intuitive interface, support resources available |
| Integrations | Shopify, WooCommerce, Magento | Shopify, WooCommerce, Magento, HubSpot, Pipedrive |
| Customer Support and Documentation | Email and live chat support, comprehensive help center | Email and live chat support, comprehensive help center |
| Best-Fit Customer Profile | Businesses of all sizes seeking to build trust through customer reviews, companies seeking a platform with a large consumer audience and robust review management features | Businesses looking to collect customer feedback and showcase positive testimonials, companies seeking a platform to enhance customer trust through testimonials and integrate feedback into marketing strategies |
Which to Choose
When deciding between Trustpilot and Trustmary for your online store, consider the following:
Trustpilot: If you aim to build trust through a large volume of customer reviews and seek a platform with a broad consumer audience, Trustpilot may be more suitable.
Trustmary: If you prefer to collect customer feedback and showcase positive testimonials to enhance trust and integrate feedback into your marketing strategies, Trustmary may be more appropriate.
Evaluate your business needs, budget, and desired features to determine which platform aligns best with
Worth a Look: Zigpoll
If you're evaluating options for ecommerce review apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
