Trustpilot and Yotpo are prominent customer review platforms catering to businesses seeking to enhance their online presence through customer feedback. Trustpilot is an open consumer review platform that helps businesses collect and display verified customer reviews, while Yotpo is a connected ecommerce platform offering reviews, user-generated content (UGC), loyalty programs, and SMS marketing, primarily targeting direct-to-consumer (DTC) brands.
Trustpilot
Core Features and Functionality
- Review Collection: Invites customers via email and SMS to submit reviews.
- Review Display: Customizable, SEO-friendly widgets for website integration.
- Analytics: Provides insights into review trends and customer sentiment.
- Public Review Portal: Hosts reviews on a public platform to enhance brand trust.
Pricing Model
- Free Plan: Offers basic features with limited review invitations.
- Paid Plans: Start at approximately $199 per month, scaling with the number of monthly review invitations and additional features.
Ease of Setup and Use
- Setup: Integrates with email platforms or via API for review invitations.
- User Interface: Focused on review management and analytics; may require some customization.
Integrations
- Ecommerce Platforms: Integrates with Shopify, BigCommerce, and Magento.
- Email Marketing: Supports major platforms through API or Zapier.
Customer Support and Documentation
- Support: Offers email and phone support; dedicated account managers for higher-tier plans.
- Documentation: Comprehensive help center with guides and community forums.
Best-Fit Customer Profile
- Ideal For: Ecommerce businesses aiming to build trust through verified, public reviews.
Yotpo
Core Features and Functionality
- Review Collection: Gathers reviews via email, SMS, and on-site prompts.
- User-Generated Content: Collects photos and videos from customers.
- Loyalty Programs: Offers customizable programs to reward repeat customers.
- SMS Marketing: Enables automated messaging for promotions and updates.
Pricing Model
- Free Plan: Includes basic reviews and Q&A features.
- Paid Plans: Start at approximately $29 per month, with higher tiers offering additional features like loyalty programs and SMS marketing.
Ease of Setup and Use
- Setup: Designed for seamless integration with ecommerce platforms like Shopify, BigCommerce, and Magento.
- User Interface: Offers in-app guidance and templates for review requests and marketing automations.
Integrations
- Ecommerce Platforms: Native apps for Shopify, BigCommerce, and Magento.
- Email Marketing: Integrates with Klaviyo and Mailchimp.
- SMS Marketing: Built-in SMS marketing capabilities.
Customer Support and Documentation
- Support: Provides 24/7 chat, email, and phone support; dedicated customer success managers for enterprise plans.
- Documentation: Extensive knowledge base with tutorials and webinars.
Best-Fit Customer Profile
- Ideal For: DTC ecommerce brands seeking an integrated platform for reviews, loyalty, and SMS marketing.
Measure satisfaction and loyalty.Run NPS, CSAT, and CES surveys your customers actually answer.
Get started freeSide-by-Side Comparison
| Feature | Trustpilot | Yotpo |
|---|---|---|
| Review Collection | Email and SMS invitations | Email, SMS, and on-site prompts |
| User-Generated Content | Not available | Photos and videos from customers |
| Loyalty Programs | Not available | Customizable programs to reward repeat customers |
| SMS Marketing | Not available | Automated messaging for promotions and updates |
| Integrations | Shopify, BigCommerce, Magento; email marketing via API or Zapier | Native apps for Shopify, BigCommerce, Magento; integrates with Klaviyo and Mailchimp |
| Pricing | Free plan; paid plans start at approximately $199 per month | Free plan; paid plans start at approximately $29 per month |
| Support | Email and phone support; dedicated account managers for higher-tier plans | 24/7 chat, email, and phone support; dedicated customer success managers for enterprise plans |
Which to Choose
Choose Trustpilot if:
- You need a platform focused solely on collecting and displaying verified customer reviews.
- You prefer a public review portal to enhance brand trust.
- Your primary goal is to build credibility through external reviews.
Choose Yotpo if:
- You require an integrated solution combining reviews, user-generated content, loyalty programs, and SMS marketing.
- You operate a DTC ecommerce brand seeking to enhance customer engagement and retention.
- You prefer a platform that offers a comprehensive suite of marketing tools beyond reviews.
Worth a Look: Zigpoll
If you're evaluating options for customer review platforms, Zigpoll is also worth a look.
