Wufoo and Fillout are online form builders designed to help businesses create and manage forms and surveys. Wufoo, developed by SurveyMonkey, offers a simple interface for building surveys and payment forms. Fillout provides a modern form-building experience with native integrations to Airtable and Notion. This comparison evaluates their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to determine which is better suited for Shopify Plus merchants.
Wufoo
Features
Wufoo offers a user-friendly form builder with customizable templates, drag-and-drop functionality, and real-time reporting. It supports payment integrations with platforms like Stripe, Square, and PayPal, enabling merchants to collect payments directly through forms. Wufoo also provides features such as file uploads, form rules, and custom branding options. (wufoo.com)
Pricing Model
Wufoo's pricing is tiered based on form usage and features:
- Free: 5 forms, 100 entries per month, 10 fields per form.
- Starter: $16.25/month, 10 forms, 1,000 entries, 1 user.
- Professional: $33.25/month, unlimited forms, 5,000 entries, 5 users.
- Advanced: $83.25/month, unlimited forms, 25,000 entries, 20 users.
- Ultimate: $210.25/month, unlimited forms, 200,000 entries, 60 users.
Annual billing offers a 25% discount. (wufoo.com)
Ease of Setup and Use
Wufoo's intuitive interface allows users to create forms quickly without coding knowledge. The platform offers a variety of templates and a theme designer for customization. However, some advanced features may require a learning curve.
Integrations
Wufoo integrates with various platforms, including Shopify, via Zapier. It also supports integrations with email marketing tools, CRMs, and payment gateways. However, native integrations with Airtable and Notion are not available.
Customer Support and Documentation
Wufoo provides email support and a comprehensive help center with guides and tutorials. Priority support is available for higher-tier plans. (wufoo.com)
Best-Fit Customer Profile
Wufoo is suitable for small to medium-sized businesses seeking an easy-to-use form builder with payment collection capabilities. Its tiered pricing allows scalability as business needs grow.
Fillout
Features
Fillout offers a modern form builder with over 50 customizable field types, including text boxes, radio buttons, and checkboxes. It provides AI-powered form creation, allowing users to generate forms based on prompts or existing files. Fillout supports multilingual forms, enabling businesses to reach a global audience. It also offers features like form analytics, conditional logic, and data export options. (fillout.com)
Pricing Model
Fillout's pricing includes:
- Free: Basic form building with limited features.
- Pro: $19/month, includes advanced features and integrations.
- Business: $49/month, includes all Pro features plus additional functionalities.
- Team: $300/month, includes all Business features plus unlimited seats and priority support. (fillout.com)
Discounts are available for non-profits, students, and educational institutions. (fillout.com)
Ease of Setup and Use
Fillout's drag-and-drop interface simplifies form creation. The AI Form Builder assists in generating forms quickly. Multilingual support allows businesses to create forms in various languages, broadening their reach. (fillout.com)
Integrations
Fillout offers native integrations with Airtable and Notion, facilitating seamless data management. It also integrates with platforms like Zapier, enabling connections with Shopify and other tools. (fillout.com)
Customer Support and Documentation
Fillout provides email support and a detailed help center with guides and tutorials. Priority support is available for higher-tier plans. (fillout.com)
Best-Fit Customer Profile
Fillout is ideal for businesses seeking advanced form-building capabilities with AI assistance and native integrations to Airtable and Notion. Its multilingual support makes it suitable for companies targeting diverse markets.
Side-by-Side Comparison
| Feature | Wufoo | Fillout |
|---|---|---|
| Form Builder | User-friendly with customizable templates and drag-and-drop functionality. (wufoo.com) | Modern interface with over 50 customizable field types and AI-powered form creation. (fillout.com) |
| Pricing | Tiered pricing starting from $16.25/month for the Starter plan. (wufoo.com) | Plans start at $19/month for the Pro plan, with discounts for non-profits and educational institutions. (fillout.com) |
| Integrations | Integrates with Shopify via Zapier; supports various email marketing tools and CRMs. (wufoo.com) | Native integrations with Airtable and Notion; connects with Shopify via Zapier. (fillout.com) |
| Customer Support | Email support with priority support for higher-tier plans. |
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
