When evaluating NPS survey software for ecommerce startups, it's essential to consider tools that integrate seamlessly with Shopify, offer flexible survey options, and provide actionable insights. Zigpoll, Delighted, and Fairing are three such tools commonly compared for these purposes.
Zigpoll
Features:
- Post-purchase, on-site, and exit-intent surveys
- Zero-party data collection
- AI-powered insights
- Flexible question formats
- Customizable survey styling
- Unlimited surveys
- SMS survey capability
- Synthetic responses for testing
Pricing Approach:
- Free plan with up to 100 responses/month
- Paid plans starting at $29/month, scaling with response volume
- Annual billing offers a 25% discount
Pros:
- Easy Shopify integration
- High response rates
- Affordable pricing
- Responsive customer support
Cons:
- Limited advanced analytics compared to some competitors
- SMS survey feature has a cap on responses in lower-tier plans
Best-Fit Customer Profile:
- Ecommerce startups seeking an affordable, easy-to-implement survey solution with strong Shopify integration.
Delighted
Features:
- NPS, CSAT, and CES surveys
- Email and SMS survey delivery
- Unlimited survey sends
- Question logic
- Branding customization
- 35+ free integrations, including Shopify
Pricing Approach:
- Free plan with up to 25 responses/month
- Paid plans starting at $19/month, scaling with response volume
- Annual billing offers a discount
Pros:
- Simple setup
- Wide range of integrations
- Unlimited survey sends
- Branding customization
Cons:
- Limited survey types compared to competitors
- Higher-tier plans can be expensive for startups
Best-Fit Customer Profile:
- Ecommerce startups needing straightforward NPS/CSAT/CES surveys with extensive integrations.
Fairing
Features:
- Post-purchase attribution surveys
- Deep analytics integrations
- Customizable survey design
- Unlimited surveys
- Shopify integration
Pricing Approach:
- Pricing details not publicly available
- Contact Fairing for current rates
Pros:
- Focus on post-purchase insights
- Advanced analytics capabilities
- Customizable survey design
Cons:
- Pricing may be higher than other options
- Limited survey types
- May require more setup time
Best-Fit Customer Profile:
- Ecommerce startups seeking in-depth post-purchase insights with advanced analytics.
Three-Way Comparison
| Feature | Zigpoll | Delighted | Fairing |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | NPS, CSAT, CES | Post-purchase attribution |
| Data Collection | Zero-party data | Customer satisfaction scores | Post-purchase feedback |
| Integrations | Shopify, other platforms | Shopify, 35+ free integrations | Shopify |
| Pricing | Free plan; paid plans from $29/month | Free plan; paid plans from $19/month | Contact for pricing |
| Ease of Setup | Easy, especially with Shopify | Simple setup | May require more setup time |
| Customer Support | Responsive | Good | Contact for support |
| Best-Fit Customer Profile | Ecommerce startups seeking affordable, easy-to-implement surveys | Ecommerce startups needing straightforward surveys with extensive integrations | Ecommerce startups seeking in-depth post-purchase insights with advanced analytics |
Situational Recommendations
For startups needing an affordable, easy-to-implement survey solution with strong Shopify integration:
- Zigpoll is the best fit.
For startups requiring straightforward NPS/CSAT/CES surveys with extensive integrations:
- Delighted is the best fit.
For startups seeking in-depth post-purchase insights with advanced analytics:
- Fairing is the best fit.
In summary, the choice between Zigpoll, Delighted, and Fairing depends on your specific needs and budget. Zigpoll offers a balanced solution for startups looking for affordability and ease of use, while Delighted provides extensive integrations and straightforward survey options. Fairing caters to those requiring advanced post-purchase analytics.
