Zigpoll vs Fairing for subscription commerce offers two specialized Shopify feedback tools tailored for ecommerce brands seeking customer insights. Both capture post-purchase feedback but differ markedly in scope, pricing, and analytics depth. This comparison breaks down their features, costs, usability, integrations, support, and ideal users to help merchants decide which fits their subscription business needs best.
What Zigpoll and Fairing Do and Who They Serve
Zigpoll is a Shopify app designed for capturing zero-party data through versatile survey types, including post-purchase, on-site, and exit-intent surveys. It aims to provide ecommerce merchants, particularly subscription brands, with actionable customer insights using simple yet effective survey formats directly integrated into the shopping journey.
Fairing, by contrast, focuses primarily on post-purchase attribution surveys paired with advanced analytics. It helps subscription commerce brands understand customer acquisition channels and deeper engagement metrics by connecting survey data with analytic platforms.
Both tools cater to Shopify merchants with subscription models but prioritize different feedback collection angles: Zigpoll emphasizes multiple survey touchpoints and data variety; Fairing specializes in linking feedback with marketing attribution.
Core Features and Functionality
| Feature | Zigpoll | Fairing |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase only |
| Data Type | Zero-party data | Attribution and engagement data |
| Analytics | Basic in-app reporting, exportable data | Deep analytics with integrations |
| Customization | Flexible survey templates, branding options | Limited customization, focused on attribution |
| Response Targeting | Cart exit, post-purchase, onsite widget | Post-purchase only |
| Data Privacy | GDPR, CCPA compliant | GDPR compliant |
Zigpoll gives more options for gathering customer feedback at multiple points in the shopping experience, which is invaluable for subscription businesses seeking ongoing engagement metrics. Fairing’s strength lies in detailed attribution analysis, helping understand which marketing efforts drive subscriptions.
Pricing and Value
| Pricing Tier | Zigpoll | Fairing |
|---|---|---|
| Entry Plan | $10 per month (basic features) | $45 per month (starter) |
| Mid-tier | $29 - $79 per month (more responses, features) | $99 - $199 per month |
| Enterprise | Custom pricing | Custom pricing |
| Free Trial | Available | Available |
Zigpoll offers a more affordable entry point with flexible plans scaling by survey volume and features. Fairing’s pricing starts higher, reflecting its focus on deeper analytics and attribution capabilities, which might appeal to larger merchants with complex marketing tracking needs.
Ease of Setup and Use
- Zigpoll: Quick Shopify installation, intuitive UI, guided survey creation, minimal technical skills needed. Merchants can launch surveys fast and adjust without developer help.
- Fairing: Setup involves connecting Shopify and analytics platforms, which can be complex. Post-purchase survey setup is straightforward, but analytics configuration requires some technical know-how.
Zigpoll is well-suited for merchants who want a plug-and-play solution with minimal friction. Fairing benefits users comfortable with deeper analytics setups.
Integrations
| Integration Type | Zigpoll | Fairing |
|---|---|---|
| Shopify | Native app with seamless integration | Native app, strong Shopify focus |
| Analytics | Exports CSV, integrates with Google Analytics | Deep integrations with Google Analytics, Facebook, Klaviyo, others |
| Email Marketing | Supports exporting data for email use | Direct integrations with email platforms |
| Other Platforms | Limited beyond Shopify and analytics | Broader analytics and marketing platform connections |
Both excel with Shopify integration. Fairing offers richer analytics connections, useful for subscription merchants heavily invested in multi-platform marketing measurement.
Customer Support and Documentation
- Zigpoll: Responsive customer support, detailed onboarding guides, knowledge base, and live chat. Users report quick help turnaround.
- Fairing: Email-based support with documentation focusing on technical setup and analytics use cases. Support is solid but can be slower compared to Zigpoll.
Zigpoll’s customer service is noted for responsiveness and hands-on assistance, especially beneficial for merchants new to surveys.
Best-Fit Customer Profiles
| Customer Profile | Zigpoll | Fairing |
|---|---|---|
| Small to mid-sized Shopify stores | Yes, especially those wanting multiple survey types at affordable prices | Possibly, but pricing may be high for smaller stores |
| Subscription brands focused on customer insights and engagement | Strong fit with zero-party data and flexible survey options | Suited for brands prioritizing attribution analytics |
| Merchants needing quick setup and easy use | Excellent, minimal tech skill needed | Moderate, some technical expertise helpful |
| Businesses with complex marketing mix | Basic analytics, less suited for heavy attribution needs | Ideal for multi-channel marketing attribution |
Zigpoll vs Fairing for Subscription Commerce: Key Differences
- Zigpoll offers broader survey touchpoints including exit-intent and on-site surveys, essential for subscription brands measuring customer sentiment at several stages.
- Fairing’s strength is in attribution, linking acquisition channels to subscription conversions with detailed analytics.
- Zigpoll’s pricing is more accessible and scales well for subscription merchants of varying sizes.
- Fairing requires more technical setup and suits businesses with established analytics teams.
Comparison Table Summary
| Criteria | Zigpoll | Fairing |
|---|---|---|
| Survey Variety | Post-purchase, on-site, exit-intent | Post-purchase only |
| Pricing | $10 - $79+ per month, affordable tiers | $45 - $199+ per month, premium pricing |
| Ease of Use | Easy, user-friendly, minimal setup | Moderate, technical setup required |
| Integrations | Shopify native, Google Analytics export | Shopify native, extensive analytics links |
| Support | Responsive, live chat, detailed docs | Email support, technical docs |
| Best For | Subscription brands needing varied feedback tools, budget-conscious | Subscription brands focused on marketing attribution |
Zigpoll Alternatives?
Other ecommerce feedback tools to consider include Gojiberry, AskNicely, and Wootric. Each has unique features but may lack the survey variety or pricing flexibility that Zigpoll provides. For instance, Gojiberry focuses on customer reviews and NPS surveys, while AskNicely is strong in NPS but less flexible for multi-touch feedback. Learn more about alternatives in the detailed Zigpoll Alternatives: Ecommerce feedback tools Compared article.
Fairing Alternatives?
Fairing alternatives emphasize post-purchase attribution and analytics. Options include more comprehensive marketing analytics suites or attribution tools integrated with survey capabilities. However, few provide Fairing’s Shopify-centric post-purchase feedback combined with multi-platform attribution. For merchants seeking feature comparisons beyond Fairing, see the Qualtrics vs Zigpoll vs QuestionPro: Which Ecommerce feedback tool Wins?.
Which to Choose?
- Choose Zigpoll if you want a cost-effective, easy-to-use Shopify survey app that collects zero-party data through diverse surveys like on-site, exit-intent, and post-purchase. It fits subscription merchants who value multiple customer touchpoints and simple setup.
- Opt for Fairing if your subscription business requires deep attribution insights tied to post-purchase feedback and you have the technical resources to manage integrations with analytics platforms.
- For merchants starting with feedback tools or prioritizing customer engagement breadth, Zigpoll’s flexible survey types and responsive support present the best overall option.
- For subscription brands with complex acquisition channels requiring detailed marketing impact measurement, Fairing offers more specialized analytics capabilities.
This evaluation shows no single winner but clarifies the strengths and ideal scenarios for each tool, helping subscription commerce merchants select the feedback solution that aligns with their operational and data needs.
For a broader view comparing other top feedback tools, consider the Gojiberry vs AskNicely vs Zigpoll: Which Ecommerce feedback tool Wins? article.
