When evaluating post-purchase survey tools for direct-to-consumer (DTC) brands, two prominent options are Zigpoll and Fairing. Both integrate with Shopify to collect valuable customer feedback, but they differ in features, pricing, ease of use, and ideal customer profiles.
Zigpoll
Zigpoll is a Shopify app designed to gather zero-party data through post-purchase, on-site, and exit-intent surveys. It offers a variety of survey types to capture customer insights at different stages of the shopping journey.
Features
- Survey Types: Supports post-purchase, on-site, and exit-intent surveys.
- Zero-Party Data Collection: Collects data directly from customers, ensuring accuracy and relevance.
- AI-Powered Insights: Provides automatic analysis of survey responses to identify trends and actionable insights.
- Customization: Offers flexible question formats and the ability to customize survey styles to match brand aesthetics.
- Integrations: Seamlessly integrates with Shopify and supports additional integrations with platforms like Slack and Klaviyo.
Pricing Model
Zigpoll offers a tiered pricing structure:
- Lite: Free plan with up to 100 responses per month.
- Standard: $29 per month for up to 500 responses.
- Advanced: $97 per month for up to 2,000 responses.
- Ultimate: $194 per month for unlimited responses.
Each plan includes unlimited surveys, AI insights, and various levels of support. (zigpoll.com)
Pros
- Affordable Pricing: Competitive rates suitable for small to medium-sized businesses.
- User-Friendly Interface: Intuitive setup and management of surveys.
- Comprehensive Survey Options: Ability to deploy various survey types to capture diverse customer feedback.
Cons
- Limited Advanced Features: Some advanced analytics and customization options may be less extensive compared to competitors.
- Integration Limitations: While it integrates with Shopify and a few other platforms, the range of integrations may be narrower than some competitors.
Best-Fit Customer Profile
Zigpoll is well-suited for small to medium-sized DTC brands seeking an affordable and straightforward solution to collect customer feedback through multiple survey types.
Fairing
Fairing is a Shopify app focused on post-purchase attribution surveys, providing deep analytics integrations to help brands understand customer behavior and optimize their marketing strategies.
Features
- Post-Purchase Attribution Surveys: Captures customer feedback immediately after purchase to understand decision-making processes.
- Deep Analytics Integrations: Integrates with platforms like Google Analytics and Facebook Ads to provide comprehensive insights.
- Customizable Surveys: Allows for tailored survey questions and designs to align with brand identity.
- Real-Time Reporting: Offers immediate access to survey results and analytics for timely decision-making.
Pricing Model
Fairing's pricing details are not publicly disclosed. Prospective users are encouraged to contact Fairing directly for current pricing information.
Pros
- Advanced Analytics: Provides in-depth insights into customer behavior and marketing effectiveness.
- Customizable Surveys: Enables brands to create surveys that reflect their unique voice and objectives.
- Real-Time Data: Delivers immediate access to feedback, facilitating prompt strategic adjustments.
Cons
- Pricing Transparency: Lack of publicly available pricing information may be a barrier for some businesses.
- Narrower Survey Focus: Primarily concentrates on post-purchase feedback, potentially missing insights from other customer touchpoints.
Best-Fit Customer Profile
Fairing is ideal for DTC brands that prioritize post-purchase insights and have the resources to invest in advanced analytics to drive marketing optimization.
Side-by-Side Comparison
| Feature | Zigpoll | Fairing |
|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | Post-purchase |
| Data Collection | Zero-party data | Customer feedback |
| AI Insights | Yes | Not specified |
| Customization | Flexible question formats, customizable styles | Customizable questions and designs |
| Integrations | Shopify, Slack, Klaviyo | Google Analytics, Facebook Ads |
| Pricing | Free plan; paid plans start at $29/month | Pricing not publicly disclosed |
| Best-Fit Customer Profile | Small to medium-sized DTC brands seeking affordable, versatile survey solutions | DTC brands focusing on post-purchase insights with resources for advanced analytics |
Which to Choose
When deciding between Zigpoll and Fairing for your DTC brand, consider the following:
Zigpoll: If you're a small to medium-sized DTC brand looking for an affordable and user-friendly solution to collect diverse customer feedback through various survey types, Zigpoll may be the better fit.
Fairing: If your brand prioritizes in-depth post-purchase insights and has the resources to invest in advanced analytics integrations, Fairing could be more suitable.
Ultimately, the choice depends on your specific business needs, budget, and the type of customer insights you aim to gather.
