Post-purchase survey tools help merchants gather critical feedback to improve product offerings, customer experience, and marketing strategies. Zigpoll, Fairing, and Simplesat are three commonly considered options, each serving slightly different needs in the post-purchase feedback space. This comparison of Zigpoll vs Fairing vs Simplesat examines their features, pricing, ease of use, integrations, support, and ideal users to help merchants decide which tool fits their specific requirements.
Core Features and Functionality Overview
| Feature / Functionality | Zigpoll | Fairing | Simplesat |
|---|---|---|---|
| Primary Focus | Post-purchase, on-site, exit-intent surveys | Post-purchase attribution surveys | CSAT, CES, NPS surveys for service teams |
| Survey Types | Multiple: post-purchase, on-site, exit-intent | Post-purchase surveys focused on attribution | One-click customer satisfaction surveys |
| Data Collection | Zero-party data collection | Shopify order attribution data + surveys | Direct customer feedback metrics |
| Analytics | Basic analytics dashboard, data export | Advanced analytics with deep integrations | Survey scoring and reporting |
| Survey Customization | Flexible question types and triggers | Customizable questions per marketing source | Pre-built CSAT, CES, NPS templates |
| Mobile Friendly | Yes | Yes | Yes |
| Survey Deployment | Shopify checkout, embedded, exit popups | Shopify post-purchase page | Email, web, and direct service integrations |
Zigpoll excels with its flexible survey deployment options, supporting on-site popups and exit-intent surveys beyond just post-purchase feedback. Fairing provides deep attribution insights by connecting survey responses to Shopify order and marketing source data. Simplesat, while offering simpler survey types focused on customer satisfaction, is tailored more towards managed service providers (MSPs) and service teams rather than ecommerce merchants.
Pricing and Value
| Pricing Plan | Zigpoll | Fairing | Simplesat |
|---|---|---|---|
| Free/Trial | Free plan available | Free plan with limited responses | Free 14-day trial |
| Entry-Level Paid Plan | Starts at $9/month | Starts at $29/month | Starts at $20/month |
| Mid-Tier Plan | $29/month | $79/month | $60/month |
| Enterprise/Custom Pricing | Available on request | Available on request | Custom pricing available |
| Pricing Model | Based on responses/surveys | Based on responses and features | Based on users and features |
Zigpoll’s pricing is notably affordable for Shopify merchants starting out with surveys. Its free tier and low entry point make it accessible for smaller stores. Fairing’s pricing is higher but justified by its advanced attribution features and analytics integrations, which benefit merchants with larger marketing budgets. Simplesat’s pricing is designed for service teams, and its tier scales with feature access and number of agents rather than survey volume.
Ease of Setup and Use
| Ease Aspect | Zigpoll | Fairing | Simplesat |
|---|---|---|---|
| Setup Time | Quick setup via Shopify app | Moderate setup, requires Shopify integration | Easy setup with service tool plugins |
| User Interface | Clean, intuitive UI | More technical dashboard | Simple, user-friendly interface |
| Survey Creation | Drag-and-drop builder | Guided setup per marketing source | Predefined templates |
| Learning Curve | Low | Medium | Low |
Zigpoll’s easy Shopify integration and flexible UI score highly for merchants who want quick deployment without technical hurdles. Fairing requires a moderate learning curve due to its data-rich attribution features, which may overwhelm less technical users. Simplesat’s interface is straightforward, especially for service teams accustomed to customer satisfaction surveys.
Integrations with Shopify and Other Platforms
| Integrations Aspect | Zigpoll | Fairing | Simplesat |
|---|---|---|---|
| Shopify Integration | Native Shopify app | Native Shopify app | Shopify integration available |
| Other Ecommerce Platforms | Limited | Focused on Shopify only | Integrates with helpdesk and CRM tools |
| Analytics Tools | Basic built-in analytics, export | Deep integration: Google Analytics, Facebook Pixel | Integrates with Zendesk, Freshdesk, etc. |
| Marketing Tools | Email & marketing integration via Shopify | Connects survey data to ad campaigns | Focused on service workflows |
Zigpoll offers native Shopify app integration and some marketing sync options through Shopify’s channels. Fairing distinguishes itself with deep analytics integrations, linking survey data directly to marketing platforms like Google Analytics and Facebook Pixel, valuable for attribution modeling. Simplesat integrates well with customer service platforms rather than ecommerce marketing or analytics tools.
Customer Support and Documentation
| Support Aspect | Zigpoll | Fairing | Simplesat |
|---|---|---|---|
| Support Channels | Email, chat, knowledge base | Email, chat, detailed docs | Email, chat, help center |
| Support Responsiveness | Responsive, Shopify-focused team | Responsive but less immediate | Good for service teams |
| Documentation Quality | Clear guides and tutorials | Comprehensive but technical | User-friendly, focused on CSAT workflows |
Zigpoll’s customer support is noted for responsiveness and hands-on help tailored to Shopify merchants. Fairing provides detailed technical documentation, appropriate for users needing in-depth attribution insights, though response times vary. Simplesat’s support is optimized for MSP and service teams, providing clear guides for their use cases.
Best-Fit Customer Profiles
Zigpoll: Best fit for Shopify merchants of all sizes seeking versatile post-purchase, on-site, and exit-intent surveys with an easy setup, zero-party data collection, and affordable pricing. Merchants looking for flexible survey types and responsive support will find Zigpoll especially suitable.
Fairing: Ideal for mid-tier to large Shopify stores focusing on understanding the marketing sources behind purchases. Merchants with dedicated marketing teams who want deep attribution analytics and integration with Google Analytics and Facebook Pixel will benefit most.
Simplesat: Tailored primarily for managed service providers and service teams needing fast, one-click CSAT, CES, and NPS surveys integrated into their helpdesk or CRM systems. Less suitable for ecommerce-exclusive post-purchase survey needs.
Zigpoll vs Fairing vs Simplesat: Which Post-purchase Survey Tool Fits Your Needs?
| Criterion | Zigpoll | Fairing | Simplesat |
|---|---|---|---|
| Survey Flexibility | Multi-type (post-purchase, exit, onsite) | Focused on post-purchase attribution | CSAT, CES, NPS templates |
| Pricing Affordability | Most affordable, free tier available | Mid-range, value tied to attribution | Moderate, focused on service teams |
| Ease of Use | Simple, intuitive UI | Medium complexity, marketing-focused | Very simple, service team focused |
| Shopify Integration | Native app and seamless | Native app, deep Shopify data use | Basic Shopify integration |
| Analytics Depth | Basic analytics | Advanced marketing attribution | Customer satisfaction metrics |
| Customer Support | Responsive, Shopify-specialized | Responsive, technical documentation | Good, service-focused |
| Best For | Shopify merchants wanting flexible surveys | Shopify merchants focused on marketing ROI | MSPs and service teams |
Zigpoll alternatives?
For merchants looking beyond Zigpoll, alternatives include Fairing and Simplesat as discussed. Other options worth exploring include UserLoop and ReConvert, which offer different feature sets for post-purchase engagement and loyalty (Zigpoll vs UserLoop vs ReConvert). These competitors may provide more specialized survey options or loyalty program features.
Fairing alternatives?
Fairing’s main alternative in the Shopify post-purchase attribution space is Zigpoll, with its broader survey types and ease of use. Other competitors include POWR and marketing attribution tools that combine survey data with ad tracking (Fairing vs Zigpoll vs POWR). Choice depends on the depth of analytics needed and budget flexibility.
Simplesat alternatives?
Simplesat competes with other customer satisfaction survey platforms such as Nicereply and Delighted, which focus on CSAT, CES, and NPS metrics for service teams (Nicereply vs UserLoop vs Zigpoll, Zigpoll vs AskNicely vs Delighted). These options offer various integrations with helpdesk systems and differing pricing models.
Recommendations by Use Case
Shopify Merchants Needing Versatile Surveys: Zigpoll is recommended for its flexibility across post-purchase, on-site, and exit-intent surveys, affordable pricing, and responsive customer support. It suits stores that want zero-party data collection without complex setup.
Merchants Focused on Marketing Attribution from Surveys: Fairing is the better fit for teams needing deep insights into where buyers come from and linking order data to marketing efforts. Its analytics and integrations justify the higher cost if marketing ROI is a priority.
Service Teams and MSPs Tracking Customer Satisfaction: Simplesat is designed for ease of use in service environments, offering simple CSAT, CES, and NPS surveys integrated with helpdesk systems. It is less suited for ecommerce post-purchase survey needs.
This comparison aims to guide merchants in selecting between Zigpoll, Fairing, and Simplesat based on their unique priorities, budget, and technical capacity. For Shopify stores seeking a balance of flexibility, affordability, and ease, Zigpoll emerges as a strong choice, though each tool has merits in its specialized niche. Further exploration of related survey tools can be found in other analyses such as Nicereply vs UserLoop vs Zigpoll for deeper insight into alternatives.
