When evaluating post-purchase survey tools for Shopify merchants, it's essential to consider how each platform aligns with your specific business needs. Zigpoll, Fairing, and Simplesat are three prominent options, each offering unique features tailored to different objectives.

Zigpoll

Core Features and Functionality

Zigpoll provides a versatile suite of survey options, including post-purchase, on-site, and exit-intent surveys. This flexibility allows merchants to engage customers at various touchpoints, collecting valuable zero-party data directly from users. The platform offers a user-friendly interface with a drag-and-drop survey builder, enabling easy customization to match brand aesthetics. Additionally, Zigpoll supports multiple question types and advanced targeting, enhancing the relevance and effectiveness of surveys.

Pricing Model

Zigpoll offers a free tier, making it accessible for small merchants. Paid plans start at $20 per month, with pricing scaling based on the number of responses collected. This tiered approach ensures that as your business grows, Zigpoll can accommodate increased survey volumes without significant cost escalations.

Ease of Setup and Use

The integration with Shopify is seamless, allowing for quick installation and minimal technical setup. Merchants can launch surveys promptly, reducing the time to gather actionable insights. The intuitive interface and comprehensive documentation further simplify the user experience.

Integrations

Zigpoll integrates natively with Shopify, ensuring smooth data synchronization. It also supports integrations with email marketing tools, enabling merchants to leverage survey data for targeted campaigns. While the current integration list is focused, the company is expanding its ecosystem to include additional platforms.

Customer Support and Documentation

Zigpoll is known for its responsive support via chat and email, with users appreciating timely replies and helpful onboarding resources. The company’s support approach is noted for being personal and merchant-friendly.

Best-Fit Customer Profile

Zigpoll is ideal for small to medium Shopify merchants seeking a flexible, affordable survey solution that covers multiple feedback touchpoints. Its ease of use and comprehensive features make it suitable for businesses aiming to enhance customer engagement and gather actionable insights without significant overhead.

Fairing

Core Features and Functionality

Fairing specializes in post-purchase attribution surveys, focusing on understanding how customers discovered your store and what influenced their purchase decisions. The platform integrates deeply with analytics tools like Google Analytics, Facebook Ads, and Klaviyo, providing detailed insights into marketing channel performance and customer journeys. This focus allows merchants to optimize marketing strategies based on direct customer feedback.

Pricing Model

Pricing for Fairing is not publicly disclosed and typically aligns with mid-market SaaS products. This pricing structure reflects the advanced analytics capabilities and integrations offered by the platform.

Ease of Setup and Use

Setting up Fairing involves connecting multiple analytics platforms and configuring attribution settings, resulting in a steeper learning curve. It suits merchants with marketing teams familiar with analytics tools but may overwhelm smaller merchants or solo operators.

Integrations

Fairing emphasizes deep integrations with key marketing platforms such as Google Analytics, Facebook Ads, and Klaviyo. This provides powerful attribution insights but requires merchants to use or want to adopt these third-party tools.

Customer Support and Documentation

Fairing offers email support and maintains documentation focused on integrations and analytics setups. It tends to cater more to users with existing analytics knowledge. Live support options are less prominent, which may slow resolution for merchants new to attribution surveys.

Best-Fit Customer Profile

Fairing appeals to medium to large Shopify merchants with marketing teams focused on detailed attribution and ROI analysis. Brands with existing analytics platforms who want to connect survey data directly to marketing channels will benefit. It suits data-driven merchants comfortable with more technical configuration.

Simplesat

Core Features and Functionality

Simplesat is designed for managed service providers (MSPs) and service teams, offering one-click CSAT, CES, and NPS surveys. The platform emphasizes simplicity and ease of use, allowing for quick deployment of surveys to gather customer satisfaction feedback. However, its focus is narrower than pure Shopify post-purchase survey tools.

Pricing Model

Simplesat offers tiered pricing, with plans starting at $29 per month for solo users and $79 per month for teams. Custom enterprise pricing is available, catering to larger organizations with more extensive needs.

Ease of Setup and Use

The setup process is straightforward, with minimal customization options. This simplicity is beneficial for teams needing quick feedback without extensive customization.

Integrations

Simplesat integrates with platforms like Zendesk, Freshdesk, Autotask, Salesforce, and HubSpot, making it suitable for service teams using these tools. However, it lacks direct integration with Shopify, which may limit its applicability for Shopify merchants.

Customer Support and Documentation

Simplesat provides online support, training documents, and webinars. The support is generally good, with resources available to assist users in deploying and managing surveys effectively.

Best-Fit Customer Profile

Simplesat is best suited for MSPs and service teams needing quick, simple surveys to gather customer satisfaction feedback. Its focus on service interactions makes it less ideal for e-commerce businesses seeking post-purchase insights.

Three-Way Comparison