When evaluating attribution survey tools for Shopify merchants, Zigpoll, Promoter.io, and Fairing are frequently compared. Each offers unique features tailored to different business needs.
Core Features and Functionality
| Feature | Zigpoll | Promoter.io | Fairing |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent, NPS, email surveys | NPS surveys | Post-purchase attribution surveys |
| Data Collection | Zero-party data via embedded surveys | Anonymous feedback through email surveys | Attribution data with predictive auto-suggest and response classification |
| Analytics & Reporting | Real-time feedback analytics, AI chat insights | Data analysis tools for NPS tracking | AI weekly insights, UTM and promo code analysis, lifetime value analytics |
| Integrations | Shopify, WooCommerce, custom APIs; Slack, Klaviyo | Limited integrations; primarily email-based | 25+ integrations, including Shopify, Google Analytics 4, and custom APIs |
Zigpoll excels in offering a variety of survey types and seamless integrations, making it versatile for different feedback collection methods.
Promoter.io focuses on NPS surveys with robust data analysis tools but has limited integration options.
Fairing specializes in post-purchase attribution surveys with advanced analytics and a wide range of integrations.
Pricing and Value
| Plan | Zigpoll | Promoter.io | Fairing |
|---|---|---|---|
| Free | 100 responses/month, 5 AI chat insights/month | 250 surveys/month, reporting, unlimited users | 0-100 transactions/month, all features included |
| Standard | $25/month ($12.50/month annually), 500 responses/month, 2,500 emails/month, installation and copywriting support, 20 AI chat insights/month | $100/month, 10,000 surveys/month, premium support, reporting, unlimited users | $15/month, 101-200 transactions/month, all features included |
| Advanced | $98/month ($49/month annually), 2,000 responses/month, 10,000 emails/month, priority support, 50 AI chat insights/month | Not specified | Not specified |
| Ultimate | $198/month ($99/month annually), unlimited responses, 10,000 emails/month, priority support, 100 AI chat insights/month | Not specified | Not specified |
| Enterprise | $400/month ($200/month annually), unlimited responses, 10,000 emails/month, 50 team members, priority support, 200 AI chat insights/month | Not specified | Custom pricing for over 30,000 transactions/month, all features included |
Zigpoll offers a free plan suitable for small businesses and affordable paid plans with comprehensive features.
Promoter.io provides a free plan and a higher-priced paid plan, focusing on NPS surveys.
Fairing offers a free plan and a low-cost paid plan, with pricing increasing based on transaction volume.
Ease of Setup and Use
Zigpoll: User-friendly interface with easy integration into Shopify; offers installation and copywriting support.
Promoter.io: Simple setup for email-based surveys; limited integrations may require additional configuration.
Fairing: Straightforward setup with pre-built templates; extensive integrations may require technical expertise.
Integrations
Zigpoll: Integrates with Shopify, WooCommerce, Slack, Klaviyo, and custom APIs.
Promoter.io: Primarily integrates with email platforms; limited native integrations.
Fairing: Integrates with over 25 platforms, including Shopify, Google Analytics 4, and custom APIs.
Customer Support and Documentation
Zigpoll: Offers live chat, email support, and a dedicated Slack channel; comprehensive documentation available.
Promoter.io: Provides premium support for paid plans; limited support for free users.
Fairing: Offers live chat, email support, dedicated Slack channel, and a dedicated customer success manager for enterprise plans.
Best-Fit Customer Profile
Zigpoll: Ideal for Shopify merchants seeking versatile survey options with seamless integrations and affordable pricing.
Promoter.io: Suitable for businesses focused on NPS tracking with a need for robust data analysis tools.
Fairing: Best for businesses requiring advanced post-purchase attribution surveys with extensive integrations and analytics.
Situational Recommendations
For Shopify merchants seeking versatile survey options: Zigpoll offers a variety of survey types and seamless integrations, making it a strong choice.
For businesses focused on NPS tracking: Promoter.io provides specialized tools for NPS surveys and data analysis.
For businesses needing advanced post-purchase attribution surveys: Fairing offers deep analytics and a wide range of integrations tailored for post-purchase feedback.
In summary, Zigpoll, Promoter.io, and Fairing each offer unique features catering to different business needs. Zigpoll stands out for its versatility and affordability, making it a suitable choice for many Shopify merchants.
