When evaluating attribution survey tools, it's essential to consider platforms that effectively capture customer feedback to inform business decisions. Zigpoll, Retently, and Zonka Feedback are three such tools commonly compared for their capabilities in this area.
Zigpoll
Features:
- Post-purchase, on-site, and exit-intent surveys
- Zero-party data collection
- Flexible question formats
- Customizable survey styling
- AI-powered insights
- Unlimited surveys
- SMS surveys
- API and MCP access
- Custom domain support
Pricing Model:
- Lite: Free plan with 100 responses/month
- Standard: $29/month for 500 responses/month
- Advanced: $97/month for 2,000 responses/month
- Ultimate: $194/month for unlimited responses
Pros:
- Easy Shopify integration
- Clean user interface
- Affordable pricing tiers
- Responsive customer support
Cons:
- Limited advanced reporting features
- Some integrations may require manual setup
Best For:
- Shopify merchants seeking an affordable and user-friendly survey tool
Retently
Features:
- NPS, CSAT, and CES surveys
- Multi-channel survey distribution
- Customizable survey design
- AI-powered feedback analysis
- Advanced reporting and benchmarking
- Email and Slack notifications
- Data migration support
- Custom integrations
Pricing Model:
- Ecommerce Basic: $49/month for 1,000 surveys
- Ecommerce Pro: $299/month for 20,000 surveys
- Enterprise: Starting at $599/month for 10,000 surveys
Pros:
- Comprehensive CX metrics
- Scalable plans
- Dedicated customer support
- Customizable survey options
Cons:
- Higher starting price point
- May be more complex for small businesses
Best For:
- Ecommerce and B2B businesses needing in-depth customer experience insights
Zonka Feedback
Features:
- Multi-channel customer feedback
- Website survey widgets
- Customizable survey templates
- Real-time analytics
- Offline surveys
- Automated reports
- Integrations with various platforms
Pricing Model:
- Offers tiered pricing based on features and response volume
Pros:
- Versatile survey deployment options
- User-friendly interface
- Comprehensive analytics
- Offline survey capabilities
Cons:
- Pricing details not specified
- Limited information on integrations
Best For:
- Businesses seeking flexible survey deployment and real-time feedback analysis
Three-Way Comparison
| Feature | Zigpoll | Retently | Zonka Feedback |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent surveys | NPS, CSAT, CES surveys | Multi-channel customer feedback, website survey widgets |
| Data Collection | Zero-party data | Customer experience metrics | Customer feedback across multiple channels |
| Integrations | Shopify integration, API access | Ecommerce integrations, API access, custom integrations | Integrations with various platforms (specifics not detailed) |
| Pricing | Free plan; paid plans starting at $29/month | Plans starting at $49/month | Tiered pricing based on features and response volume |
| Ease of Setup and Use | User-friendly interface, easy Shopify integration | Comprehensive setup, may require more time for small businesses | User-friendly interface, flexible survey deployment options |
| Customer Support | Responsive support | Dedicated support, including Zoom and live chat | Support details not specified |
| Best-Fit Customer Profile | Shopify merchants seeking an affordable and user-friendly survey tool | Ecommerce and B2B businesses needing in-depth customer experience insights | Businesses seeking flexible survey deployment and real-time feedback analysis |
Situational Recommendations
For Shopify Merchants: Zigpoll offers seamless integration and an intuitive interface, making it ideal for Shopify users seeking an affordable and user-friendly survey tool.
For Ecommerce and B2B Businesses: Retently provides comprehensive customer experience metrics and scalable plans, suitable for businesses needing in-depth insights into customer satisfaction and engagement.
For Businesses Requiring Flexible Survey Deployment: Zonka Feedback's versatile survey deployment options and real-time analytics make it a strong choice for organizations seeking adaptable survey solutions.
In summary, the choice between Zigpoll, Retently, and Zonka Feedback depends on specific business needs, budget considerations, and desired features.
