Zonka Feedback and Qualaroo are post-purchase survey tools designed to capture customer insights for online stores. Zonka Feedback offers multi-channel customer feedback through website survey widgets, while Qualaroo provides on-site micro-survey nudges with AI-powered sentiment analysis.

Zonka Feedback

Features

• Multi-Channel Surveys: Supports email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys.
• CX Metrics: Measures NPS, CSAT, and CES.
• Reputation Management: Manages online reputation.
• Advanced Targeting: Offers user segmentation.
• Customizable Surveys: Provides multilingual and customizable surveys.
• Real-Time Dashboards: Includes alerts and digests.
• Case Management: Features closed-loop workflows.
• CX Automation: Offers automation and workflows.
• Location & Agent-Based CX Management: Manages customer experience based on location and agents.
• Contact & User Journey Tracking: Tracks customer interactions.
• Integrations: Supports over 20 premium integrations.

Pricing

Zonka Feedback offers two main pricing tiers:

• Feedback Management: Approximately $199 per month.
• AI Feedback Intelligence: Approximately $999 per month.

These plans include features such as multi-channel surveys, CX metrics, reputation management, and more. (ai-cmo.net)

Pros

• Comprehensive Survey Channels: Supports a wide range of survey methods.
• Advanced Analytics: Provides in-depth customer experience metrics.
• Customization: Offers customizable and multilingual surveys.

Cons

• Pricing: Higher cost may be prohibitive for small businesses.
• Complexity: Feature-rich platform may require a learning curve.

Best-Fit Customer Profile

Ideal for medium to large online stores seeking a comprehensive, multi-channel feedback solution with advanced analytics and customization options.

Qualaroo

Features

• Nudge Surveys: Deploys on-site micro-surveys.
• AI-Powered Sentiment Analysis: Utilizes IBM Watson for sentiment analysis.
• Unlimited Surveys: Offers unlimited nudges and surveys.
• Unlimited Domains: Supports multiple domains.
• Unlimited Administrators/Creators: Allows multiple users.
• CX Metrics: Measures NPS, CSAT, CES, and more.
• Advanced Targeting: Targets users based on various criteria.
• Mobile Nudge: Reaches mobile users.
• Nudge for Prototypes: Collects feedback on prototypes.
• Exit Surveys: Triggers surveys to understand visitor exits.
• Integrations: Connects with platforms like Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, and Sessioncam. (qualaroo.com)

Pricing

Qualaroo offers several pricing tiers:

• Free Plan: $0 per month for up to 50 responses, including 500 email sends and 10,000 pageviews.
• Essentials: $19.99 per month (billed annually) for 1,000 email sends and unlimited responses.
• Business: $49.99 per month (billed annually) for 5,000 email sends and 100,000 pageviews.
• Enterprise: Starting at $149.99 per month (annual plans only) for custom email sends and pageviews. (qualaroo.com)

Pros

• Free Plan: Offers a free tier suitable for startups and small businesses.
• AI Integration: Provides AI-driven sentiment analysis.
• Advanced Targeting: Allows precise user targeting.

Cons

• Limited Free Plan: Free plan has restrictions on responses and features.
• Pricing Structure: Higher tiers may be costly for small businesses.

Best-Fit Customer Profile

Suitable for startups to large enterprises seeking an on-site survey tool with AI capabilities and advanced targeting features.

Side-by-Side Comparison

Which

Worth a Look: Zigpoll

If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.