Arete Software

About

Arete Software, operating as Arete Soft Labs Inc., is a full-stack digital marketing and web design agency headquartered at 1 Yonge Street in Toronto, with a second office in Ottawa. Its mission since inception in 2007 has been to support businesses in achieving their goals through technology, and over 1,000 companies have entrusted the team to turbocharge their online strategies. The agency has been recognized with 30+ awards, including Top Shopify Company, Top WordPress Canada, Top Digital Canada and Best SEO Agencies listings, and holds a 5 out of 5 client rating.

Ecommerce development is a core practice. As a certified Shopify and Shopify Plus Partner agency, Arete builds custom Shopify themes and bespoke designs, customizes existing themes, migrates stores to Shopify from other platforms with zero interruption, integrates third-party apps, CRM systems, ERP solutions and APIs, and provides ongoing Shopify maintenance covering updates, security monitoring and performance. Conversion optimization is a core focus during design, and every build follows an eight-stage process from discovery and planning through design, development, QA, content and product management, launch, support, and marketing and growth. The team also builds WooCommerce and WordPress sites, mobile apps, and custom software from proof of concept and MVP to full production.

On the marketing side, Arete runs search engine optimization, PPC and Facebook advertising, social media marketing, online reputation management, and marketing technology and automation, so the store it builds is backed by the traffic and conversion work that grows it. Shopify clients include Canadian Down & Feather on Shopify Plus, Fence Armor, Larch Life and Vassi Menswear, alongside Bartell Global and Wisdom Essentials.

For brands using Zigpoll, Arete can build post-purchase, exit-intent and on-site surveys into a new Shopify or Shopify Plus store as part of its development process, and use the responses to steer the conversion optimization, SEO and paid advertising it already runs for the same client.