Digital Womble

About

Digital Womble is a UK search and AI marketing business based in Aylesbury, Buckinghamshire, run by founder John JB Russell with a small team focused on SEO, paid search, content strategy and software engineering. Russell has worked in search marketing for 27 years, spanning the early web-directory and paid-search era through SEO, performance marketing and today's AI-search environment, and also offers senior leadership as a Fractional Marketing Director. The agency starts from the idea that most sites lose revenue because of measurable faults rather than missing traffic: it finds each fault using live search-demand data, quantifies what it is costing, and fixes it.

Services are organised around the result a business wants to improve. Google and Bing Ads management (from £495 a month) captures existing buyer demand with tighter targeting, improved conversion tracking and less wasted spend, with keyword research before any spend, a negative keyword framework, weekly search-term reviews and AI-assisted monitoring under senior human oversight; the client owns the account, data and history. Search Growth plans (from £495 a month) make a website easier to find and more useful to buyers, with a 13-article authority-cluster content strategy, a daily Google indexing service to get important pages discovered faster, and a free SEO audit and traffic-quality tool. AI Visibility plans (from £195 a month) measure whether ChatGPT, Gemini, Perplexity, Copilot and Google AI name the business for commercial prompts, compare it with competitors, and turn the findings into page, content, entity and structured-data improvements so the business gets cited.

Pricing is published and flat: fixed-scope work starts at £195 for a 7-Day Growth Fix and £595 for an AI Citation Sprint, every engagement begins with a free three-page diagnosis, and there is no percentage of ad spend, no spend caps and no minimum ad spend. Anonymised client results include tracked conversions up 83% for a professional services firm, 42% more paid-search clicks for a beauty ecommerce brand, and a local service business turning £843 of ad spend into an estimated £24.3k to £39.7k of revenue. Agencies, web studios and consultants can also work with Digital Womble through referral, reseller and white-label partner programmes.

For brands using Zigpoll, Digital Womble can pair post-purchase attribution answers with its live search-demand and ad data to see which campaigns and queries actually bring buyers rather than clicks, and use on-site and exit-intent survey feedback to shape the commercial pages, content clusters and AI-visibility work it delivers each month.