Ecommerce Academy

About

Ecommerce Academy is an AI-first ecommerce education company for Shopify brand owners, founded by Brendan Gillen in Melbourne, Australia, with members worldwide. Its premise is that a store should run on 80% AI and 20% human: AI handles the repeatable work such as reporting, ad analysis, content, email and customer service drafts, while the owner keeps the 20% that needs judgment, the final decision, taste, brand voice, culture and community. Rather than renting results from an agency or being left alone with a course library, members have the system built into their own store with them, so the capability stays theirs.

At the center is EcomOS, the Academy's AI ecommerce operating system and an official Shopify App Store app for members. It connects Shopify, Meta Ads, Google Ads and Klaviyo into one daily scorecard with read-only access, puts a briefed AI coworker on every repeatable job, and keeps a Growth Plan that is updated after every call. Every task is tied to one of four numbers: sessions, conversion rate, average order value or returning customers. The team of Growth Advisors and Specialists have all run stores and scaled real brands. Gillen led ecommerce at Superdry, 2XU, Petstock, Pacific Brands and Wesfarmers, turned a $9K store into $1M+ in 18 months, co-founded Dosed, and was named a Rethink Retail Top AI Leader 2026.

There are two ways in, both month to month with no contracts. Bootcamp (US$99 per month) covers live group calls, recordings, EcomOS and the community for stores starting out or under $10k a month. The Elite Team is 1-1 for established stores doing $10k+ a month: a 90-minute Game Plan session, four weekly calls with a dedicated Growth Advisor, 1-1 time with the Specialist you need, in-person events and masterminds, with a guarantee that if the store does not grow in the first 90 days, you stop paying and the team keeps working until it does. Members stay 21+ months on average.

For brands using Zigpoll, Ecommerce Academy's Growth Advisors can fold post-purchase, exit-intent and on-site survey results into the member's Growth Plan and daily scorecard, so attribution answers sit next to Meta and Google spend and customer feedback drives the ranked tasks on conversion rate, average order value and repeat purchase that each week's call is built around.