Email Optimize

About

Email Optimize is a Klaviyo agency for ecommerce brands, founded in 2017 by Pete Devkota, an aeronautical engineer who moved into email marketing in 2013. Their approach is "we don't design email, we engineer it": every send is measured on what it adds to revenue rather than how it looks, with a target of 30-40% of a brand's revenue coming from email and SMS. The team works only on ecommerce retention marketing, from Adelaide and New York, for brands across the US, UK and Australia.

The work covers Klaviyo setup, flow automation (welcome, abandoned cart, browse abandonment and win-back), campaigns, SMS, list growth, email design and copy, and deliverability, along with migrations to Klaviyo from Mailchimp, Shopify Email, Omnisend and ActiveCampaign. Brands can bring them on as fully outsourced email marketing, as a short consulting program, or as an ongoing head of retention, and their Profit Loop service extends into creative strategy, media buying and CRO strategy.

Email Optimize has worked with more than 800 DTC brands and has $250M+ in attributed revenue. Results include Better Body Co. growing email from 10% to 20-25% of revenue, Popl taking email and SMS from under 20% to 50-60% of revenue, and $3M+ in incremental email and SMS revenue for Relaxium. They are a Klaviyo Partner and also partner with Omnisend, Shopify, Loop Subscriptions, Checkout Champ and Clearer.io. Every engagement starts with a free audit and a written 90-day plan.

For brands using Zigpoll, Email Optimize can sync survey answers into Klaviyo as profile properties, then use them to segment campaigns and personalize welcome, post-purchase and win-back flows around what each customer actually said.