Third Read Consulting
Merchandising Consulting for Small & Mid-Sized CPG BrandsAbout
Third Read Consulting provides expert consulting and advising for consumer brands and retailers, with a focus on merchandising for small and medium-sized CPG brands. The work centers on the decisions that determine whether a product wins at retail: assortment and SKU strategy, packaging and shelf presentation, pricing and promotional planning, planogram and placement, and how to prepare for and manage buyer conversations with retail partners. Rather than a large agency model, Third Read works as a hands-on advisor to founders and leadership teams, bringing operator-level merchandising judgment to brands that don't yet have that expertise in-house. For brands using Zigpoll, that means a partner who can help turn customer feedback and survey data into concrete merchandising decisions about product, packaging, and where and how to sell.
What They Do
- Merchandising Strategy for CPG Brands
- Assortment & SKU Planning
- Retail Readiness & Buyer Preparation
- Packaging & Shelf Presentation
- Pricing & Promotional Planning
- Consumer Brand & Retail Advisory
