Wouter Wensing
Freelance CRO, UX Research & A/B TestingAbout
Wouter Wensing is a freelance conversion manager based in Rotterdam, with more than 13 years of experience as a CRO consultant, CRO strategist and team lead. He is also a trained work and organizational psychologist, and brings that understanding of how people think and decide to every conversion and UX project. Clients describe him as a builder of CRO teams and an independent, analytical thinker.
His work starts with conversion and UX audits, expert reviews, Google Analytics and Tag Manager setup, and dashboarding, then moves into an ongoing, data-driven optimization process of analysis, insights, knowledge sharing and A/B testing. On top of that he runs user research, workshops and training, A/B test development, and personalization.
Wouter has worked with brands including Hunkemöller, Harman International and Lucardi. He won the DDMA Dutch CRO Award for Best Conversion Test in 2018 and was the best-rated speaker at Webwinkel Vakdagen in 2016.
For brands using Zigpoll, Wouter can add on-site, exit-intent and post-purchase surveys to his audits and user research, so A/B test ideas come from what customers say is holding them back.
What They Do
- Conversion & UX Audits
- Expert Reviews
- Google Analytics & Tag Manager Setup
- Dashboarding
- Ongoing Data-Driven Optimization & A/B Testing
- User Research
- Workshops & Training
- A/B Test Development & Personalization
