How to Switch from Pathlight/Lantern to Zigpoll
If you started with Pathlight (formerly Lantern) because it was free but are now hitting its limitations — limited customization, fewer integrations, and basic feature sets — Zigpoll is the natural next step.
This guide walks you through exactly how to migrate from Pathlight/Lantern to Zigpoll — step by step.
Why Brands Switch from Pathlight/Lantern to Zigpoll
Pathlight's free post-purchase survey is a great starting point, but brands quickly discover they need more. Here's what drives the switch:
1. Production-Ready Features Beyond the Free Tier
Pathlight's free plan gets you basic post-purchase surveys, but feature limitations become obvious fast — limited question types, minimal customization, and restricted response volumes. Zigpoll gives you a complete, full-featured survey platform from day one.
2. Deep Shopify-Native Integration
Zigpoll is built on Shopify's Checkout Extensibility framework and optimized for Core Web Vitals. Surveys are fast, lightweight, and seamlessly embedded into checkout, order status, and your storefront — no awkward iframes or slow-loading scripts.
3. Every Survey Type in One Platform
Pathlight focuses on post-purchase. Zigpoll gives you:
- Post-purchase surveys
- Checkout surveys
- On-site popups and widgets
- Exit-intent surveys
- Email and SMS surveys
- Customer account page surveys
- Full-page shareable links
Cover every touchpoint without adding more apps.
4. Full Journey Attribution
Zigpoll automatically captures:
- UTMs (first + last touch)
- Original referrer
- Landing page URL
- Discount codes
- Device, browser, and geo data
- Customer and order details
Get the complete picture of how customers find you — not just a single data point.
5. AI-Powered Insights (Z-GPT)
Zigpoll's AI auto-classifies open-text responses, detects sentiment, identifies trends, and generates actionable summaries. No more manually reading and tagging every answer.
6. Robust Integration Ecosystem
Pathlight offers limited integrations. Zigpoll connects natively to Klaviyo, GA4, Postscript, Attentive, Segment, Slack, Zapier, Webhooks, Snowflake, and BigQuery — keeping your survey data connected to your entire marketing and analytics stack.
How to Switch from Pathlight/Lantern to Zigpoll
Most brands complete this migration in 10–15 minutes.
Step 1: Export Your Pathlight Data
In Pathlight:
- Go to your Survey Responses section
- Export any available response data
- Note your question text and answer options for reference
Want done-for-you migration? Email [email protected].
Step 2: Install Zigpoll in Shopify
Visit: https://apps.shopify.com/zigpoll
Click Install — your Zigpoll account will automatically connect to Shopify.
If not on Shopify, Zigpoll still works via:
- Javascript embed
- API/webhook
- Email/CRM embeds
- Shareable survey links
Step 3: Rebuild Your Pathlight Surveys in Zigpoll
In Zigpoll:
- Click New Survey
- Choose your format (post-purchase, checkout, popup, email embed, etc.)
- Recreate your questions and answer choices
- Add branching logic or conditional follow-ups
- Configure targeting rules
- Apply your brand styling and custom CSS
Zigpoll supports multi-slide layouts, custom HTML, advanced conditions, and full design flexibility — a major upgrade from Pathlight's basic editor.
Step 4: Enable Zigpoll on Your Storefront + Checkout
For Post-Purchase Surveys
Enable the Zigpoll Post-Purchase Extension in your Shopify Checkout Editor.
For Thank-You Page Surveys
Add the Zigpoll App Block inside the order status page template.
For On-Site Widgets and Exit-Intent
Toggle the Zigpoll Theme App Embed or add the script snippet to your theme.
For Email Surveys
Paste the Zigpoll embed into Klaviyo, Attentive, or any email template — or send surveys directly through Zigpoll.
Step 5: Configure Attribution + Integrations
Zigpoll integrates with:
- Klaviyo
- GA4
- Postscript
- Attentive
- Segment
- Slack
- Zapier
- Webhooks
- Snowflake / BigQuery
Step 6: Turn Off Pathlight & Go Live with Zigpoll
- Disable or uninstall Pathlight/Lantern from your Shopify store
- Activate your Zigpoll surveys
- Place a few test orders to verify everything works
- Monitor responses in real-time from the Zigpoll dashboard
Your migration is complete.
What Happens to Historical Pathlight Data?
Your exported data is yours to keep. Import it into Google Sheets, your data warehouse, or BI tools. If you'd like historical data inside Zigpoll for unified analytics, email [email protected] and we can import it for you.
Final Thoughts
Pathlight's free tier is a fine starting point, but when your brand is ready for advanced logic, deeper attribution, AI insights, more survey formats, and real integrations, Zigpoll is the platform to grow into. The migration takes minutes, and you'll immediately have access to tools that Pathlight simply doesn't offer.
If you need help with the switch, email [email protected].
Welcome to Zigpoll — a better way to understand your customers.
