When evaluating zero-party data platforms, it's essential to compare AskNicely and Retently to determine which aligns best with your business needs. Both platforms specialize in gathering customer feedback through surveys, but they differ in features, pricing, ease of use, integrations, and ideal customer profiles.
Overview of AskNicely and Retently
AskNicely is a customer feedback platform tailored for service businesses, focusing on Net Promoter Score (NPS) surveys to gauge customer satisfaction and loyalty. It offers features like AI-powered surveys, automated workflows, and real-time reporting. Retently, on the other hand, provides a comprehensive suite for collecting and analyzing customer feedback, including NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It emphasizes automation, detailed reporting, and integrations with various platforms.
Core Features and Functionality
| Feature | AskNicely | Retently |
|---|---|---|
| Survey Types | NPS-focused surveys | NPS, CSAT, CES surveys |
| Survey Distribution | Email, SMS, web | Email, SMS, web |
| Automation | Automated workflows based on survey responses | Extensive automation scenarios |
| Reporting and Analytics | Real-time reporting, AI-generated insights | Detailed reports, real-time data |
| Integrations | Salesforce, HubSpot, Zendesk, Slack, Microsoft Teams | Shopify, WooCommerce, Salesforce, HubSpot, Zapier |
Pricing and Value
| Plan | AskNicely Pricing (Annual) | Retently Pricing (Monthly) |
|---|---|---|
| Basic | Contact for Quote | $39 |
| Growth | Contact for Quote | $99 |
| Premium | Contact for Quote | $199 |
| Enterprise | Contact for Quote | Custom |
Note: AskNicely requires potential customers to contact them for pricing details, indicating a tailored pricing model based on specific business needs. (asknicely.com)
Ease of Setup and Use
Both platforms are designed for user-friendliness, but there are distinctions:
AskNicely: Users appreciate its intuitive design, which simplifies the process of gathering feedback and managing responses. (g2.com)
Retently: While also user-friendly, some users find its setup process to be more straightforward, with a slightly higher ease of setup rating. (g2.com)
Integrations
Both platforms offer integrations with major CRM systems, but Retently provides a broader range of e-commerce integrations, including Shopify and WooCommerce, making it more suitable for e-commerce businesses.
Customer Support and Documentation
| Aspect | AskNicely | Retently |
|---|---|---|
| Support Channels | Chat, email, and for higher-tier plans, a dedicated Customer Success Manager | Chat, email |
| Documentation | Comprehensive guides and resources | Detailed guides and resources |
Best-Fit Customer Profile
AskNicely: Ideal for service-oriented businesses seeking to enhance customer experience through NPS-focused feedback. Its higher pricing tiers and enterprise features cater to larger organizations.
Retently: Suited for e-commerce businesses looking for a cost-effective solution with a variety of survey types and extensive automation capabilities. Its lower entry-level pricing makes it accessible for small to mid-sized businesses.
Which to Choose?
For Service Businesses Focused on NPS: If your primary goal is to measure and improve customer loyalty through NPS surveys, and you have the budget for enterprise-level features, AskNicely may be the better fit.
For E-commerce Businesses Seeking Versatility and Automation: If you're looking for a versatile platform that offers multiple survey types, extensive automation, and a more budget-friendly pricing structure, Retently could be more suitable.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer behavior and satisfaction.
