Table of Contents
Best in-app survey tools for online stores focus on understanding customer needs, gathering actionable feedback, and improving user experience within the shopping journey. Choosing the right tool means balancing features, pricing, integrations, and ease of use tailored to your online store’s specific goals. This article compares Sprig, Userpilot, Canny, and UserVoice, highlighting their strengths, weaknesses, and best use cases.
What to Look for When Evaluating In-App Survey Tools for Online Stores
- Core Features: Survey types, targeting options, feedback management, and user segmentation.
- Pricing and Value: Transparent pricing tiers, cost relative to features and scale.
- Ease of Setup and Use: How quickly you can deploy surveys and interpret results.
- Integrations: Compatibility with Shopify, e-commerce platforms, and analytics tools.
- Customer Support and Documentation: Availability, responsiveness, and quality of learning resources.
- Best-Fit Customer Profile: Tool suitability based on business size, goals, and technical resources.
Sprig: Targeted In-Product Research for User Journey Moments
Features and Functionality
- Focuses on in-product surveys triggered at specific moments in the user journey.
- Supports microsurveys, NPS, and qualitative feedback.
- Includes advanced targeting based on user behavior and attributes.
- Offers analytics dashboards with real-time insights.
- Integrates with major platforms and analytics tools.
Pricing and Value
- Pricing is tiered based on survey volume and users; starts with a mid-range cost.
- Offers customized enterprise plans.
- Generally seen as good value for companies focused on precise timing in feedback collection.
Ease of Setup and Use
- User-friendly dashboard, but setup requires some technical knowledge for advanced targeting.
- Good onboarding support and documentation.
Integrations
- Shopify integration available.
- Connects with tools like Segment, Amplitude, and others for analytics.
Customer Support and Documentation
- Responsive support team with extensive knowledge base.
- Active in-app help and onboarding resources.
Pros
- Precise survey targeting improves response quality.
- Strong analytics suited for product teams.
- Good balance of qualitative and quantitative research tools.
Cons
- Can be complex for non-technical users.
- Pricing may be high for small stores with low survey volume.
Best For
- Mid-size to large online stores needing targeted feedback at key user journey points.
Userpilot: Product Growth Platform with Onboarding and Micro Surveys
Features and Functionality
- Combines user onboarding features with in-app micro-surveys.
- Allows product tours, checklists, and contextual surveys.
- Built for measuring feature adoption and user satisfaction.
- Provides segmentation and user event tracking.
Pricing and Value
- Starts with a basic plan for small teams; scales to enterprise with custom pricing.
- Pricing focused on active users, making it accessible for growing stores.
Ease of Setup and Use
- Known for an intuitive interface and quick setup.
- Drag-and-drop editor for surveys and onboarding flows.
- Good support and clear documentation.
Integrations
- Shopify app support.
- Integrates with CRM, analytics, and email marketing platforms.
Customer Support and Documentation
- Strong customer success focus.
- Extensive tutorials and webinar resources.
Pros
- Combines onboarding with feedback for product growth.
- Easy for non-technical teams to use.
- Good for continuous engagement with customers.
Cons
- Limited advanced survey types compared to specialized tools.
- Less suited for deep feature request management.
Best For
- Small to medium online stores aiming to improve onboarding and capture user sentiment.
Canny: Feature Request Management with Voting and Roadmaps
Features and Functionality
- Designed for collecting, prioritizing, and managing feature requests.
- Customer voting boards allow users to upvote ideas.
- Roadmap publishing and status updates for transparency.
- Feedback categorization and automated workflows.
Pricing and Value
- Transparent tiered pricing starting with affordable plans.
- Enterprise plans for larger teams.
- Pricing based on features and number of tracked users.
Ease of Setup and Use
- Simple setup focused on feedback boards.
- User-friendly UI encourages customer participation.
Integrations
- Shopify and many other platform integrations.
- Connects with Slack, Jira, GitHub, and others.
Customer Support and Documentation
- Highly rated support with quick responses.
- Well-documented API and setup guides.
Pros
- Excellent for product feedback and prioritization.
- Transparent communication with customers.
- Encourages community involvement.
Cons
- Not designed for in-app surveys or onboarding.
- Limited for direct survey targeting beyond feedback boards.
Best For
- Online stores focused on feature request tracking and product roadmap transparency.
UserVoice: Customer Feedback Platform Tied to Product Roadmaps
Features and Functionality
- Centralizes customer feedback collection.
- Connects feature requests directly to the product roadmap.
- Supports surveys, tickets, and forums for discussion.
- Detailed prioritization and reporting tools.
Pricing and Value
- Higher pricing tiers aimed at mid-size to enterprise businesses.
- Pricing depends on users and features.
- Good value for organizations needing structured feedback workflows.
Ease of Setup and Use
- Initial setup can be complex for smaller teams.
- Powerful but requires training for full utilization.
Integrations
- Shopify integration available through third-party connectors.
- Wide range of integrations with product and support tools.
Customer Support and Documentation
- Strong enterprise-level support.
- Comprehensive documentation and training.
Pros
- Robust feedback management linked to product planning.
- Scales well for large teams.
- Detailed analytics and workflow automation.
Cons
- Can be expensive for small stores.
- Steeper learning curve compared to simpler survey tools.
Best For
- Enterprises and large online stores needing advanced feedback and roadmap alignment.
Side-by-Side Comparison Table of Sprig, Userpilot, Canny, and UserVoice
| Criteria | Sprig | Userpilot | Canny | UserVoice |
|---|---|---|---|---|
| Core Features | Targeted microsurveys, NPS | Onboarding, micro-surveys | Feature requests, voting boards | Feedback collection, roadmap sync |
| Pricing (Starting) | Mid-range, custom tiers | Affordable, scales with users | Affordable, tiered plans | Higher, enterprise focus |
| Ease of Use | Moderate tech required | Easy, drag-and-drop editor | Simple setup and UI | Complex, requires training |
| Shopify Integration | Yes | Yes | Yes | Via third-party |
| Integrations | Analytics tools, Segment, Amplitude | CRM, analytics, email marketing | Slack, Jira, GitHub | Wide range, product tools |
| Customer Support | Responsive support, knowledge base | Strong onboarding and tutorials | Highly rated, quick response | Enterprise-level support |
| Best Fit | Mid-large stores needing precise feedback | Small-medium stores improving onboarding | Stores focused on feature requests | Large stores needing structured feedback |
Sprig Alternatives?
- Userpilot offers easier onboarding and micro-surveys but less advanced targeting.
- Canny focuses on feature requests rather than in-app surveys.
- UserVoice suits larger enterprises needing deep feedback management.
- See detailed alternatives in Sprig vs Userpilot vs UserVoice.
Userpilot Alternatives?
- Sprig excels in targeted research over broader onboarding.
- Canny is better for managing feature requests than surveys.
- UserVoice provides extensive feedback workflows for big teams.
- More options covered in Userpilot Alternatives: In-app survey tools Compared.
Canny Alternatives?
- Sprig and Userpilot focus on in-app surveys and user engagement.
- UserVoice offers similar roadmap integration with more feedback channels.
- See comparison in Canny vs Sprig vs Userpilot.
Recommendations by Use Case or Budget
- Best for Targeted Feedback in User Journeys: Sprig, if you need precise timing and behavioral triggers.
- Best for Onboarding Plus Surveys: Userpilot, for easy setup and continuous engagement.
- Best for Feature Request Management: Canny, to organize votes and roadmap communication.
- Best for Enterprise Feedback Alignment: UserVoice, for complex feedback workflows and integration.
For small to mid-size Shopify stores on a budget, Userpilot or Canny offer accessible entry points. For larger enterprises with dedicated product teams, Sprig or UserVoice provide advanced capabilities worth the investment.
Worth a Look: Zigpoll
If you are evaluating options, Zigpoll is also worth a look. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys designed specifically for ecommerce. Zigpoll can complement in-app tools by capturing customer feedback at different stages of the shopping experience.
This balanced comparison should help you identify the best in-app survey tools for online stores based on your specific needs for features, budget, and use cases. For deeper dives into these platforms, see related reviews on Zigpoll’s site, such as Sprig vs Userpilot vs Canny and Canny vs Sprig vs Userpilot.
