When evaluating customer feedback platforms, Delighted, AskNicely, and Hulk NPS Post Purchase Survey are frequently compared. Each offers unique features tailored to different business needs.
Core Features and Functionality
| Feature | Delighted | AskNicely | Hulk NPS Post Purchase Survey |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES, 5-star, Thumbs, Smileys, eNPS, PMF | NPS-focused with follow-up and segmentation | NPS and post-purchase surveys on Shopify thank-you pages |
| Survey Customization | Branding, multiple question types, conditional logic | Custom NPS questions, follow-up surveys, advanced targeting | Basic customization focused on NPS questions and thank-you page integration |
| Reporting & Analytics | Real-time dashboards, AI-driven smart trends, email digests | Detailed NPS analytics with segmentation and driver analysis | NPS tracking over time, basic insights |
| Automation & Follow-ups | Autopilot schedules email survey delivery, email reminders | Automated NPS surveys with reminders and follow-up sequences | Automated survey delivery after purchase |
| Mobile Optimization | Yes | Yes | Yes |
| Multilingual Support | 30+ languages for initial rating question localization | Available | Limited |
Highlights:
Delighted: Offers a variety of survey types with extensive customization and advanced analytics.
AskNicely: Specializes in NPS with strong automation and segmentation features.
Hulk NPS Post Purchase Survey: Focuses on post-purchase NPS surveys integrated into Shopify thank-you pages.
Pricing and Value
| Tool | Pricing Model | Starting Price/Month | Review Ratings (G2 / Capterra) | Notes on Value |
|---|---|---|---|---|
| Delighted | Tiered subscription (Starter, Growth, Advanced, Premium) | From $19 (Starter) | N/A | Flexible pricing with various survey templates |
| AskNicely | SaaS subscription, custom pricing | Contact sales; starts around $50 | 4.5 / 4.6 (1,000+ reviews) | Premium pricing but includes advanced NPS features and support |
| Hulk NPS Post Purchase Survey | Shopify app subscription | From $9/month + Shopify fees | 4.8 / 4.8 (69 reviews) | Excellent value for Shopify users focused on post-purchase NPS |
Highlights:
Delighted: Offers a range of plans suitable for different business sizes.
AskNicely: Higher pricing justified by advanced NPS features and support.
Hulk NPS Post Purchase Survey: Most budget-friendly for Shopify merchants seeking simple post-purchase NPS surveys.
Ease of Setup and Use
Delighted: Straightforward setup with intuitive interface; may require time to master advanced features.
AskNicely: Integration with e-commerce platforms and user segmentation may require more time; clean interface focused on NPS workflows.
Hulk NPS Post Purchase Survey: Designed specifically for Shopify; plug-and-play setup with minimal configuration.
Highlights:
Delighted: User-friendly with a clean interface; advanced features may require a learning curve.
AskNicely: Ideal for those seeking a dedicated NPS process; setup benefits from training or support.
Hulk NPS Post Purchase Survey: Quick deployment on Shopify; minimal configuration needed.
Integrations
Delighted: Integrates with platforms like Slack, Shopify, Zendesk, Salesforce, Segment, and HubSpot.
AskNicely: Integrates with platforms like Salesforce, Segment, and HubSpot.
Hulk NPS Post Purchase Survey: Primarily integrates with Shopify; limited third-party integrations.
Highlights:
Delighted: Offers extensive integrations across various platforms.
AskNicely: Strong integrations with major CRM systems.
Hulk NPS Post Purchase Survey: Seamless integration with Shopify; limited external integrations.
Customer Support and Documentation
Delighted: Offers self-serve help center and community support; priority support not available.
AskNicely: High marks for customer service with dedicated onboarding, live chat, webinars, and detailed documentation.
Hulk NPS Post Purchase Survey: Responsive support primarily through email and ticketing; documentation is adequate but less extensive.
Highlights:
Delighted: Comprehensive self-serve resources; no priority support.
AskNicely: Proactive support with multiple channels and resources.
Hulk NPS Post Purchase Survey: Practical help for Shopify users; support mainly via email.
Best-Fit Customer Profile
| Tool | Ideal Users | Not Recommended For |
|---|---|---|
| Delighted | Businesses needing diverse survey capabilities, occasional NPS surveys, cross-industry use | Shopify-only e-commerce focused on NPS |
| AskNicely | E-commerce and service businesses focused on NPS with full customer journey analytics | Small businesses with tight budget constraints |
| Hulk NPS Post Purchase Survey | Shopify stores wanting simple, automated NPS at post-purchase stage | Larger businesses needing broad survey needs or multi-channel data |
Highlights:
Delighted: Suitable for businesses seeking a variety of survey types and occasional NPS use.
AskNicely: Ideal for e-commerce and service businesses focusing on NPS with comprehensive analytics.
Hulk NPS Post Purchase Survey: Best for Shopify merchants needing straightforward post-purchase NPS surveys.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys. Zigpoll provides versatile survey types beyond post-purchase, including exit-intent and on-site surveys, at an affordable price. Its easy Shopify integration, clean UI, and strong support make it a compelling choice for merchants seeking actionable customer insights. (zigpoll.com)
