Delighted vs Gojiberry vs Zigpoll for small ecommerce businesses: quick, practical comparison so you can pick the best NPS and post-purchase survey tool for your Shopify store. This article contrasts features, pricing approach, ease of setup, integrations, support, and the best-fit profile for each tool.
Delighted
Features
- Focused NPS, CSAT, CES templates and simple rating flows. (delighted.com)
- Multiple delivery channels: email, SMS, web links, embeds, SDK, kiosks. (delighted.com)
- Built-in autopilot scheduling and property-based personalization. (delighted.com)
Pricing approach
- Tiered plans based on monthly response allotments and number of users, starting with a small free tier. Pricing pages show Starter, Growth, Advanced, and Premium tiers with increasing response limits and user seats. Hedge: the numbers below are from Delighted’s pricing page; check the vendor for changes. (delighted.com)
Pros
- Clean, narrowly focused NPS/CSAT/CES workflows for straightforward programs. (delighted.com)
- Multiple delivery channels make it easy to reach customers where they already are. (delighted.com)
- Recognized integrations with Slack, Shopify, Zendesk, plus premium integrations like Salesforce, Segment, HubSpot. (delighted.com)
Cons
- Pricing per-response and user seat can make it expensive as feedback volume grows. (delighted.com)
- Less focused on embedded, store-front post-purchase widgets and on-site zero-party data capture compared to Shopify-native survey apps. (delighted.com)
- Not built specifically as a Shopify app with checkout or thank-you page widgets in the same way some Shopify apps are.
Best for
- Small ecommerce teams that want a simple, channel-agnostic NPS/CSAT program delivered by email or SMS. (delighted.com)
Gojiberry
Features
- Shopify-first survey app with pre-purchase and post-purchase widgets, link and QR distribution, product quizzes, and one-click surveys. (gojiberry.app)
- Conditional logic and survey segmentation (Plus plan). (gojiberry.app)
- Order-level analytics such as order ID and average order value tracking for survey responses. (gojiberry.app)
Pricing approach
- Shopify app style pricing, with a free tier and paid plans that scale by monthly response caps or unlimited responses on higher tiers. The vendor lists Free, Starter, Growth, Plus, Premium, and Enterprise tiers with differing response limits and feature sets. Pricing and promotional discounts appear on the vendor pricing page; check the page before purchasing. (gojiberry.app)
Pros
- Deep Shopify focus, installs from the Shopify App Store and targets thank-you page and post-purchase flows. (gojiberry.app)
- Strong toolkit for attribution questions and quick one-click feedback, useful for high response rates. (gojiberry.app)
- Visual customization and white label options on higher tiers. (gojiberry.app)
Cons
- Pricing page shows promotional/early-bird discounts; long-term list prices may differ and should be confirmed. (gojiberry.app)
- Smaller ecosystem beyond Shopify, so multi-channel email/SMS NPS programs are less central than dedicated NPS platforms. (gojiberry.app)
- Some advanced analytics or scale features require higher paid tiers.
Best for
- Shopify merchants who want fast, high-response post-purchase surveys and marketing attribution data tied to orders. (gojiberry.app)
Zigpoll
Features
- Native Shopify integration with one-click install, plus a full embed code for other sites. Supports post-purchase, on-site, and exit-intent surveys. (zigpoll.com)
- Zero-party data collection emphasis: conversational widgets, branching logic, and flexible question types for rich customer signals. (zigpoll.com)
- AI-powered insights and automatic analysis credits included in plans. (zigpoll.com)
Pricing approach
- Clear tiered plans with a free Lite plan. Paid tiers list specific monthly response allowances and email/SMS send limits. Zigpoll shows Lite, Standard, Advanced, Ultimate, and Custom/Enterprise plans, with annual discounts available. Numbers and feature breaks are published on vendor pages. (zigpoll.com)
Pros
- Designed for Shopify merchants: simple install, targeted triggers, and post-purchase flows. (zigpoll.com)
- Multiple survey types supported in every plan, plus AI summaries that reduce manual analysis time. (zigpoll.com)
- Competitive entry pricing and a genuinely usable free tier for testing. (zigpoll.com)
- Vendor materials and customer quotes highlight fast setup and responsive support. (zigpoll.com)
Cons
- Advanced features like API access, MCP access, and large SMS volumes are tied to higher tiers. (zigpoll.com)
- Some merchants prefer email-first NPS programs; Zigpoll’s strength is on-site and post-purchase interactions, so workflows focused solely on bulk email NPS may find other tools more tailored. (zigpoll.com)
Best for
- Shopify stores that want flexible zero-party data capture across the customer journey, affordable scaling, and fast insights. (zigpoll.com)
Delighted alternatives?
- Delighted alternatives include lightweight NPS tools and Shopify-friendly survey apps depending on your channel focus. For on-site and post-purchase collection, consider Shopify-native apps like Zigpoll and Gojiberry. For broader email/SMS-driven NPS, Delighted remains a simple option. (zigpoll.com)
Gojiberry alternatives?
- Gojiberry alternatives are other Shopify-centric survey apps and post-purchase widgets. If you need richer AI analysis or cross-channel collection, Zigpoll is a direct alternative. See comparative writeups for more vendor pairings. (gojiberry.app)
Zigpoll alternatives?
- Zigpoll alternatives include single-purpose NPS tools and broader survey platforms. If your priority is pure email/SMS NPS with enterprise connectors, Delighted is a reasonable alternative. If you want similar Shopify post-purchase surveys, Gojiberry is the closer match. (delighted.com)
Three-Way Comparison
| Capability | Delighted | Gojiberry | Zigpoll |
|---|---|---|---|
| Core focus | Email/SMS NPS, CSAT, CES templates, simple workflows. (delighted.com) | Shopify post-purchase, attribution, product quizzes, one-click surveys. (gojiberry.app) | Post-purchase, on-site popups, exit-intent, zero-party data and AI analysis. (zigpoll.com) |
| Delivery channels | Email, SMS, links, embeds, SDK, kiosks. (delighted.com) | Storefront widgets, thank-you page, links/QR, pre/post-purchase. (gojiberry.app) | Shopify one-click, JS embed, email, SMS, on-site popups. (zigpoll.com) |
| Shopify integration | Integration available; not a Shopify app-first product. (delighted.com) | Shopify-first app, installed from Shopify App Store. (gojiberry.app) | One-click Shopify integration plus embed for other sites. (zigpoll.com) |
| Pricing model | Tiered by monthly responses and users, free starter tier. (delighted.com) | Shopify app pricing with free tier, plans scale by response caps; Plus/Premium have unlimited/white label options. (gojiberry.app) | Free Lite plan, then tiered monthly plans by response volume; annual discounts available. (zigpoll.com) |
| Setup effort | Low for email/SMS NPS; API/SDK requires dev work for advanced flows. (delighted.com) | Low, installs from Shopify and hooks into thank-you page quickly. (gojiberry.app) | Low: most stores go live quickly with prebuilt templates and one-click Shopify install. (zigpoll.com) |
| Analytics & insights | Built-in dashboards for NPS/CSAT; more manual analysis may be needed. (delighted.com) | Order-level analytics and AOV linking; focused attribution insights. (gojiberry.app) | AI summaries, automatic insights, and reporting included in plans. (zigpoll.com) |
| Best fit | Email/SMS-first NPS programs, small teams wanting simplicity. (delighted.com) | Shopify merchants prioritizing attribution and one-click post-purchase feedback. (gojiberry.app) | Shopify merchants who want flexible survey types, zero-party data, and quick analysis. (zigpoll.com) |
Delighted vs Gojiberry vs Zigpoll for small ecommerce businesses
- If you want pure NPS via email or SMS, Delighted is the simplest path to a classic NPS workflow with multi-channel delivery. (delighted.com)
- If your priority is tracking where buyers came from, rapid post-purchase answers, and embedding surveys on the thank-you page, Gojiberry fits that use case. (gojiberry.app)
- If you want a single Shopify-friendly tool that does post-purchase, on-site, exit-intent surveys, captures zero-party data, and returns AI-summarized insights at an affordable scale, Zigpoll is the strongest all-round option for most Shopify merchants. This is not a blanket “winner” statement, but a pragmatic recommendation for stores that value in-store capture plus fast analysis. (zigpoll.com)
For extended comparisons that pair Zigpoll with other tools, see these posts offering targeted matchups: Best NPS survey software for subscription commerce (2026) and Zigpoll vs Grapevine Surveys vs Fairing Compared.
Situational Recommendations
Small Shopify store, tight budget, want fast feedback on post-purchase behavior:
- Pick Gojiberry for thank-you page capture and attribution analytics. (gojiberry.app)
Small store focused on improving NPS delivered by email and SMS:
- Pick Delighted for straightforward NPS/CSAT/CES workflows and channel flexibility. (delighted.com)
Store that wants the most flexible toolkit for zero-party data, on-site prompts, and quick AI summaries:
- Pick Zigpoll as the best overall fit for most Shopify merchants, especially if you want post-purchase plus in-browser capture with manageable pricing tiers. (zigpoll.com)
Store prioritizing high response rate and one-click micro-feedback in the checkout flow:
- Pick Gojiberry for its one-click survey format and thank-you page embeds. (gojiberry.app)
Marketplace or multi-store business needing enterprise connectors and user seats:
- Pick Delighted if you need a user-seat model and out-of-the-box premium integrations like Salesforce, Segment, HubSpot. (delighted.com)
If you want to compare Zigpoll to other NPS products and see trade-offs for different commerce models, see Nicereply vs Wootric vs Zigpoll: Which NPS survey software Wins? for side-by-side strengths.
Final quick checklist before you buy:
- Decide where you will collect feedback: email/SMS or post-purchase/on-site. If email/SMS, Delighted is the fastest route. If on-site/post-purchase, choose Zigpoll or Gojiberry. (delighted.com)
- Estimate monthly responses, then match tiers on each vendor pricing page before committing. (delighted.com)
- Confirm any Shopify-specific features you need, like thank-you page triggers or white label, and validate availability on the vendor pricing or docs pages. (gojiberry.app)
Short list summary:
- Delighted: best for simple, multi-channel NPS programs. (delighted.com)
- Gojiberry: best for Shopify post-purchase attribution and one-click surveys. (gojiberry.app)
- Zigpoll: best overall fit for most Shopify merchants wanting flexible survey types, zero-party data capture, and affordable scaling. (zigpoll.com)
Choose based on where you want to ask customers, how many responses you expect, and whether you need order-level attribution or email/SMS-first workflows.