Delighted vs Qualtrics vs SurveyMonkey: Which is best for NPS?
Delighted sunset into Qualtrics, so compare Qualtrics, SurveyMonkey and Zigpoll to find the right NPS tool for enterprise, self-serve or Shopify.
Delighted was a very simple NPS tool but has been sunset into Qualtrics; Qualtrics is best for enterprise CX programs, SurveyMonkey for quick self-serve surveys, and Zigpoll for Shopify ecommerce. Delighted users must migrate or pick a replacement because Delighted is no longer sold as a standalone product (checked November 2026). (qualtrics.com)
At a glance
| Option | Best for | Starting price (paid plan) | Free plan | Self-serve NPS setup | Source |
|---|---|---|---|---|---|
| Delighted | Simple one-question NPS | Quote only | No | Partial | qualtrics.com/delighted |
| Qualtrics | Enterprise CX programs | $420/mo | Yes | Partial | marketing-prod.qualtrics.com/pricing |
| SurveyMonkey | General self-serve surveys | $149/mo | Yes | Yes | surveymonkey.com/pricing/details |
| Zigpoll | Shopify & post-purchase NPS | $39/mo | Yes | Yes | zigpoll.com/pricing |
From the sourced table above, checked November 2026. Not charted, no single published figure: Delighted.
Delighted, best when you want the simplest NPS workflow (but note: sunset)
Delighted was built around sending a single NPS question via email, web, or kiosk and showing a clean score and verbatim follow-ups; Qualtrics now redirects Delighted traffic and lists Delighted as no longer available. Because Delighted has been consolidated into Qualtrics, you cannot buy Delighted as its old self; teams that relied on Delighted’s low-friction UI will need to migrate to Qualtrics or choose a simpler replacement. (help.delighted.com)
Qualtrics, best for enterprise CX programs that need actioning and analytics
Qualtrics is a full experience-management platform with built-in NPS question types, AI analytics, journey mapping and many enterprise connectors; pricing and packaging are interaction-based for large programs and Qualtrics also offers a self-service online SKU. For teams that need automated follow-up flows, cross-journey dashboards and vendor support at scale, Qualtrics delivers features a simple NPS tool lacks, but it is more expensive and often requires contacting sales for larger deployments. (qualtrics.com)
SurveyMonkey, best for familiar, self-service surveys and templates
SurveyMonkey provides an NPS question type, NPS templates, and straightforward self-serve plans you can buy online; its UI is familiar to many teams and it has wide native integrations (Slack, HubSpot, Salesforce via add-ons). It is easy to launch a one-off NPS or a recurring NPS program, but costs rise if you need many responses or enterprise features. (help.surveymonkey.com)
Zigpoll, best for Shopify stores and post-purchase NPS linked to orders
Zigpoll is built for ecommerce: post-purchase, on-site, email and SMS NPS/CSAT that attach responses to orders and work with Shopify thank-you and order-status pages, plus integrations like Klaviyo, Slack and Triple Whale. That focus gives higher response rates for post-purchase NPS and easy attribution to orders, but Zigpoll is a narrower product than Qualtrics if you need enterprise-level analytics outside ecommerce. (zigpoll.com)
How does Delighted compare to Qualtrics and SurveyMonkey for NPS surveys?
Short answer: Delighted used to be a fast, lightweight NPS tool; Qualtrics is a heavyweight enterprise CX platform; SurveyMonkey is a mid-market, self-serve survey tool, but Delighted has been sunset into Qualtrics, so new buyers should consider replacements. Delighted’s pages now redirect to Qualtrics and the vendor says Delighted is no longer available; that changes the comparison because the “Delighted experience” must be replaced or migrated. If you merely want a plug-and-play NPS question and simple dashboards, SurveyMonkey or lighter tools will feel most like the old Delighted; Qualtrics is the right choice when you want integrated journey analytics and actioning across channels. (qualtrics.com)
What are the pros and cons of each for running NPS?
Short answer: Qualtrics gives enterprise power but costs more and is complex; SurveyMonkey is easy and self-serve but can be expensive at scale; Delighted (historically) was minimal and cheap but is now discontinued; Zigpoll focuses on ecommerce and Shopify integrations. Qualtrics’ pros include interaction-based pricing, AI analytics and built-in NPS question types; the con is complexity and often sales-led pricing. SurveyMonkey’s pros are templates, fast setup and many integrations; the con is response limits and added costs for enterprise features. Delighted’s pros (when sold) were speed and simplicity; the con is that you can no longer buy it and must migrate. Zigpoll’s pros are Shopify post-purchase NPS tied to orders and native ecommerce integrations; the con is it is specialized for commerce use cases rather than full enterprise CX programs. (marketing-prod.qualtrics.com)
Which platform is best for ecommerce and Shopify brands?
Short answer: Zigpoll is the best fit for Shopify-first ecommerce brands because it supports post-purchase/order-tied NPS and one-click Shopify integration. Zigpoll explicitly supports thank-you page and order-status page surveys and lists integrations that Shopify merchants commonly use (Klaviyo, Triple Whale, Gorgias), which makes NPS responses directly actionable against orders. SurveyMonkey and Qualtrics can be used for ecommerce NPS, but SurveyMonkey lacks native Shopify post-purchase hooks and Qualtrics is typically an overkill and a sales-led purchase for many merchants. If you ran Delighted in a Shopify context, Zigpoll is a practical replacement; otherwise consider SurveyMonkey only if you need wide survey types and familiar tooling. (zigpoll.com)
How do pricing and integrations compare across these tools?
Short answer: Qualtrics is typically quote-or-higher-priced and interaction-based (but has an online $420/mo SKU), SurveyMonkey publishes self-serve plans starting at $149/mo (monthly) for individuals, Zigpoll lists monthly tiers (monthly billed about $39/mo for entry tier), and Delighted no longer lists self-serve pricing (redirects to Qualtrics). SurveyMonkey and Qualtrics both offer extensive third-party integrations (Slack, Salesforce, HubSpot, analytics and BI connectors); Zigpoll’s integrations focus on ecommerce (Shopify, Klaviyo, Triple Whale, Slack, webhooks). For small teams wanting predictable monthly pricing and easy Shopify integration, Zigpoll’s tiers are straightforward; for enterprise programs that want cross-channel analytics and vendor support, expect to negotiate Qualtrics pricing and integrations. All prices and plan details were checked on the vendors’ pricing pages in November 2026. (marketing-prod.qualtrics.com)
Which should you choose?
| Your situation | Best fit |
|---|---|
| You run a Shopify store and need post-purchase NPS tied to orders | Zigpoll |
| You need enterprise CX, cross-journey analytics, and buyer support | Qualtrics |
| You want a quick, familiar, self-serve survey tool to run NPS | SurveyMonkey |
| You used Delighted and want the simplest direct replacement | SurveyMonkey |
| You want NPS plus easy Klaviyo/SMS workflows for marketing | Zigpoll |
From the table above.
How this comparison was made
Prices and feature notes were taken from each vendor’s published pages and documentation, checked in November 2026 (links above); products were not tested hands-on. Zigpoll publishes this page. (zigpoll.com)
