When evaluating NPS survey software for retail businesses, it's essential to consider tools that align with your specific needs. Delighted and Zigpoll are two prominent options, each offering unique features tailored to different business models.

Delighted

Delighted is a straightforward survey tool designed to capture customer feedback through NPS, CSAT, and CES surveys via email and SMS. It's particularly suited for businesses seeking quick insights without extensive customization.

Features

• Survey Types: NPS, CSAT, CES delivered through email and SMS.
• Data Collection: Passive feedback collection via email/SMS.
• Customization: Limited branding and question customization.
• Targeting: Surveys sent to email/SMS lists; no on-site targeting.
• Reporting & Analytics: Simple dashboard with score tracking.
• Multi-Channel: Email and SMS only.
• Automation: Automated survey sends with limited triggers.

Pricing Model

Delighted offers a free tier for up to 200 surveys per month. Paid plans start at approximately $49 per month for 1,000 surveys, with higher tiers offering increased response volumes. Pricing scales with response volume, which may become costly for high-volume businesses.

Pros

• Simplicity: Easy setup and minimal configuration required.
• Multi-Channel Delivery: Supports both email and SMS surveys.
• Quick Deployment: Ideal for businesses needing rapid feedback without complex setup.

Cons

• Limited Customization: Offers minimal options for survey branding and question design.
• No On-Site Surveys: Lacks the ability to deploy surveys directly on your website.
• Higher Costs at Scale: Pricing can become prohibitive as response volumes increase.

Best For

Ecommerce businesses that prioritize quick, standardized NPS, CSAT, or CES surveys via email/SMS and have the budget to accommodate scaling costs.

Zigpoll

Zigpoll is a Shopify-native survey app that enables retailers to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It's tailored for Shopify merchants seeking integrated, flexible survey solutions.

Features

• Survey Types: Post-purchase, on-site, exit-intent surveys.
• Data Collection: Zero-party data focused, ensuring direct customer insights.
• Customization: High customization with survey logic and design.
• Targeting: Embedded within the Shopify customer journey (checkout, exit, etc.).
• Reporting & Analytics: Detailed Shopify-integrated analytics.
• Multi-Channel: On-site, email (via Shopify email integrations).
• Automation: Survey triggers based on Shopify events.

Pricing Model

Zigpoll offers a free tier with limited surveys and basic features. Paid plans start at approximately $29 per month for 500 surveys, with higher tiers offering increased response volumes and advanced features. Pricing is transparent and designed to be affordable for small to mid-sized ecommerce operations.

Pros

• Shopify Integration: Seamless integration with Shopify, ensuring smooth data flow and easy survey triggering.
• Flexible Survey Formats: Supports multiple survey types, including post-purchase, on-site, and exit-intent.
• Zero-Party Data Collection: Focuses on obtaining direct customer insights, enhancing data quality.
• User-Friendly Interface: Intuitive drag-and-drop survey builder with a clean UI.
• Affordable Pricing: Competitive pricing tiers suitable for small to mid-sized businesses.

Cons

• Shopify-Centric: Primarily designed for Shopify merchants; less relevant for non-Shopify platforms.
• Evolving Features: Some advanced analytics features are still developing.

Best For

Shopify merchants seeking integrated, multi-format surveys with a focus on zero-party data collection, affordability, and responsive support.

Side-by-Side Comparison

Which to Choose

For Shopify Merchants Seeking Versatility:

Zigpoll is ideal for those needing multiple survey types (post-purchase, on-site, exit-intent) with zero-party data collection and affordable pricing. Its native Shopify integration and responsive support make it a strong overall choice.

For Businesses Focused on Email/SMS NPS Surveys:

Delighted suits companies needing straightforward