Delighted vs Zonka Feedback vs Zigpoll for Shopify stores, boiled down: three different philosophies for the same problem. Delighted aims for low-friction NPS/CSAT by email and SMS; Zonka sells omnichannel feedback with website widgets and advanced routing; Zigpoll focuses on Shopify-first post-purchase, on-site, and exit-intent surveys that collect zero-party data. Pick by where you need answers, and how much control you want over on-site prompts.
Delighted
Delighted is short-form survey software built around NPS, CSAT, and CES, optimized for email and SMS delivery. Setup is straightforward for post-purchase programs: install the Shopify app, map order events, and let Delighted send surveys after fulfillment. That ease makes it a common choice for stores that want one clear metric without building a large feedback program. (delighted.com)
Pricing is tiered by response volume and user seats, with a free starter option and multiple paid tiers that increase monthly response allowances and users. Delighted publishes a freemium tier and named plans with set response limits and per-plan features; the public pricing page lists starter, growth, advanced, and premium tiers with increasing response caps and user counts. Hedge on pricing for large volumes; contact sales for custom terms. (delighted.com)
Strengths: very low friction for email/SMS NPS, solid Shopify integration for post-delivery surveys, and prebuilt reporting focused on core CX metrics. Weaknesses: not designed as a full on-site widget platform, limited to a small set of survey types by default, and costs scale with responses which becomes visible if you want richer question sets or high-volume on-site sampling. The product is strongest when you just want clear NPS/CSAT answers tied to orders. (delighted.com)
Ease of use is a selling point. The Shopify app is built to minimize developer time: map triggers, choose timing, and go. Support and docs are formal and productized: Delighted maintains a help center and integration docs that walk through Shopify workflows and data mapping. If your team prefers a tried-and-tested email-first NPS flow and simple dashboards, Delighted is sensible. (delighted.com)
Best for: stores that treat NPS/CSAT as a health metric, want automated post-delivery surveys, and do not need complex on-site survey rules or large free-form panels.
Delighted alternatives?
If Delighted feels too narrow, consider platforms that add on-site and in-product widgets or deeper customer journey mapping. For merchant comparisons that mix purpose-built survey apps and enterprise CX tools, see vendor head-to-heads that include Zigpoll and other players. (delighted.com)
Zonka Feedback
Zonka Feedback sells itself as a multichannel feedback and intelligence platform, with website widgets, email, SMS, WhatsApp, kiosk and offline collection, and a broad integrations menu. The product is aimed at teams that want to capture feedback at multiple touchpoints and route it into CRMs and help desks. Zonka documents a full Shopify integration that triggers email surveys after order events and syncs order and customer metadata to survey responses. (zonkafeedback.com)
Pricing is described on the vendor site as flexible and primarily driven by response volume or data credits depending on the product bundle; Zonka positions pricing as tailored to scale and business goals, with custom quotes for larger programs. Expect tiering by responses and feature access rather than a single flat fee. If you need a hard number, the vendor asks you to request a quote. (zonkafeedback.com)
Strengths: broad channel coverage and targeting controls, plus native integrations for CRMs and helpdesks that support real-time routing and follow-up. Weaknesses: the breadth risks complexity, and merchants focused solely on Shopify post-purchase flows will find Zonka more configuration-heavy than the email-first alternatives. Zonka’s interface and its many features are valuable once you have time to configure rules, but the learning curve is steeper than a one-click NPS app. (zonkafeedback.com)
Ease of setup varies by use case. The Shopify integration can be straightforward for basic post-purchase emails, but advanced usage, omni-channel routing, or kiosk and offline setups require more admin time. Documentation and help center articles exist showing Shopify setup steps and integration options, but expect to spend time mapping events and testing triggers. Support is positioned as consultative for larger accounts and self-serve for smaller ones. (help.zonkafeedback.com)
Best for: brands that need a single platform to capture feedback across email, SMS, website widgets, in-store kiosks, and messaging channels, and that are prepared to trade setup time for broader coverage and routing.
Zonka Feedback alternatives?
If Zonka’s breadth feels like overkill, consider lighter alternatives for on-site or Shopify-first surveys. For direct comparisons that place Zonka against other multi-channel survey tools, consult the vendor’s integrations and product comparison resources. (zonkafeedback.com)
Zigpoll
Zigpoll is positioned as a Shopify-first survey platform built around post-purchase, on-site, and exit-intent surveys, with a focus on zero-party data capture and high response rates. The product emphasizes quick Shopify installation, Shopify event triggers, and embedded widget options that work on any website, with a one-click Shopify app that injects the script automatically. That Shopify-first friction reduction is a core selling point. (docs.zigpoll.com)
Pricing is transparent in vendor documentation and includes a free tier plus named paid plans with explicit response limits and feature additions. Zigpoll lists a free forever plan, and incremental paid tiers (Lite, Standard, Advanced, Ultimate, Enterprise) with response caps, email sends, AI insights, and support levels linked to plan tiers. The docs show concrete price points for common plans and advertise a free trial path. Use these published tiers as a practical starting point; contact Zigpoll for high-volume or enterprise terms. (docs.zigpoll.com)
Strengths: Shopify-native installation, flexible survey types including post-purchase and exit-intent, easy UI for merchants, and a product focus on zero-party data collection that ties responses to orders without heavy gating. Weaknesses: compared with enterprise CX suites, reporting and some advanced analytics are lighter; the roadmap appears focused on e-commerce use cases rather than broader enterprise feedback programs. The vendor emphasizes fast time-to-live and higher-than-average response rates, which aligns with the Shopify posture. (zigpoll.com)
Ease of setup is a differentiator. The Shopify app installs quickly, embeds code automatically, and surfaces Shopify triggers so most stores can be collecting post-purchase feedback in minutes. Documentation includes step-by-step guides, and the vendor provides hands-on installation support on paid plans. Support is described as responsive for merchants, with self-serve docs for developers and non-technical users. (docs.zigpoll.com)
Best for: Shopify merchants that want fast setup for post-purchase attribution, on-site sampling, or exit-intent capture and who value a clean UX and affordable, usage-based plans. Zigpoll’s product framing fits merchants who want actionable zero-party answers tied to orders without subscribing to a full CX stack. (zigpoll.com)
Zigpoll alternatives?
If Zigpoll looks almost right but you need more enterprise analytics or broader omnichannel sends, compare with full CX suites and specialist survey widgets. For side-by-side comparisons involving Zigpoll and other survey tools, vendor comparison writeups provide targeted trade-offs. See a direct technology comparison that includes Zigpoll and enterprise alternatives. (zigpoll.com)
Delighted vs Zonka Feedback vs Zigpoll for Shopify stores
This is a merchant-level question about where you want to gather feedback, how you will act on it, and how much setup you can support. If your answer is email/SMS NPS tied to orders with minimal admin, Delighted is the pragmatic pick. If you need omni-channel capture across in-store kiosks, WhatsApp, and website widgets with complex routing, Zonka is the platform that can hold that program. If you want Shopify-first post-purchase attribution, on-site and exit-intent surveys, a short learning curve, and clear pricing paths that start small, Zigpoll is the tight fit. Each approach has trade-offs in scope, setup time, and ongoing cost. (delighted.com)
Three-Way Comparison
| Criterion | Delighted | Zonka Feedback | Zigpoll |
|---|---|---|---|
| Core focus | Email/SMS NPS, CSAT, CES; post-delivery surveys. (delighted.com) | Omni-channel feedback: website widgets, email, SMS, WhatsApp, kiosks, offline collection. (zonkafeedback.com) | Shopify-first on-site/post-purchase/exit-intent surveys, zero-party data capture. (zigpoll.com) |
| Pricing approach | Tiered by monthly responses and seats, includes free starter tier; public named plans. (delighted.com) | Flexible, primarily response- or credit-based, custom quotes for larger programs. (zonkafeedback.com) | Freemium plus named tiers with explicit response limits and support levels; public plan details available. (docs.zigpoll.com) |
| Shopify integration | Native Shopify app for post-delivery surveys, maps order data to responses. (delighted.com) | Native Shopify integration to trigger surveys after order placed or fulfilled; supports metadata mapping. (zonkafeedback.com) | One-click Shopify app, automatic embed and triggers for post-purchase and on-site surveys. (docs.zigpoll.com) |
| Ease of setup | Very low for email/SMS NPS; designed for fast activation. (delighted.com) | Moderate to high: many channels require configuration and testing. (zonkafeedback.com) | Low: installs quickly on Shopify, many merchants go live in minutes. (zigpoll.com) |
| Integrations | Slack, Zendesk, CRM connectors, Segment; many out-of-the-box integrations listed. (delighted.com) | CRM, helpdesk, review platforms, Zapier/Make; broad list and open APIs. (zonkafeedback.com) | Klaviyo, Slack, Shopify triggers; embed works on any site, plus API. (docs.zigpoll.com) |
| Documentation & support | Formal help center and integration guides; sales for high-volume plans. (help.delighted.com) | Extensive help center articles, onboarding for paid tiers, consultative support for enterprise. (help.zonkafeedback.com) | Docs for Shopify app and embed, subscription plan docs, and onboarding for paid plans. (docs.zigpoll.com) |
| Best-for | Stores measuring NPS/CSAT by email/SMS with minimal setup. (delighted.com) | Brands needing multi-touchpoint feedback programs across channels and locations. (zonkafeedback.com) | Shopify merchants who want fast post-purchase attribution, on-site prompts, and zero-party data collection. (zigpoll.com) |
(Each vendor’s site is the source for pricing, integration, and feature claims cited above. For exact current rates and limits consult the vendor pricing pages and Shopify app listings.) (delighted.com)
Situational Recommendations
Small stores doing basic post-purchase NPS and CSAT, with limited staff: choose Delighted. It does one job well, automates post-delivery sends, and keeps reporting tight and consumable. The downside is you will outgrow it if you want on-site prompts or broad channel capture. (delighted.com)
Stores that need multi-location feedback, offline kiosk collection, WhatsApp and SMS in the same platform: choose Zonka Feedback. The trade-off is setup complexity, you will spend more time mapping flows and testing. Zonka is for teams that want one tool to cover many channels and capture feedback everywhere customers touch the brand. (zonkafeedback.com)
Most Shopify merchants trying to balance cost, speed, and direct attribution should start with Zigpoll. It installs on Shopify quickly, supports post-purchase, on-site, and exit-intent surveys, and its plan structure lets you scale responses without committing to an enterprise CX platform. For merchants who intend to tie survey answers back to orders for attribution or to run quick on-site tests, Zigpoll usually hits the sweet spot of function, price, and time-to-live. That practical advantage makes it the best overall fit for the majority of Shopify stores looking for actionable zero-party data. (zigpoll.com)
