Fairing vs ReConvert vs Zigpoll for SaaS companies: this article compares three Shopify survey apps that collect zero-party data, run post-purchase surveys, and support on-site feedback. Read fast, compare features, see trade-offs, and use the situational recommendations to pick the best fit for a SaaS company selling via Shopify.
Fairing
Core features and functionality
- Post-purchase attribution surveys focused on "How did you hear about us" questions. (fairing.co)
- Question Stream workflow, conditional logic, follow-up questions, NPS, and LTV attribution tied to orders. (fairing.co)
- Writes survey responses into Shopify order metafields so you can analyze responses inside Shopify Analytics. (fairing.co)
Pricing approach
- Tiered by monthly order volume with a free tier available for very low volume stores. Pricing bands and limits are published on Fairing’s pricing page; see Fairing for details. (fairing.co)
Ease of setup and use
- Quick Shopify install and guided setup for post-purchase question streams. Fairing documents claim merchants can be live in minutes. (docs.fairing.co)
- Checkout extensibility requires adding Fairing app blocks on newer Shopify checkouts; legacy checkouts have different instructions. (support.fairing.co)
Integrations
- Native Shopify integration, Shopify metafields sync, and advertised connectors to analytics tools, Klaviyo and data warehouses via an add-on. (fairing.co)
- Data sync to warehouses available as an add-on (documented add-on pricing noted on Fairing docs). (docs.fairing.co)
Customer support and documentation
- Live chat, email support, documentation hub with setup guides and changelog, and a contact/sales route for demos. (fairing.co)
Pros
- Strong focus on attribution and connecting survey responses to order metrics. (fairing.co)
- Deep Shopify Analytics integration via metafields. (fairing.co)
- Built-in LTV and trend analytics tailored to marketing measurement. (fairing.co)
Cons
- Primarily post-purchase focused, less emphasis on on-site exit-intent or broad on-site experiments. (fairing.co)
- Some advanced data exports and warehouse sync require add-ons or higher tiers. (docs.fairing.co)
Best-for
- SaaS companies that sell subscriptions or digital add-ons via Shopify and need reliable, order-linked attribution data to feed marketing decisions and LTV analysis. (fairing.co)
ReConvert
Core features and functionality
- Thank-you page and post-purchase funnel builder with widgets for upsells, cross-sells, birthday capture, and surveys embedded on the thank-you page. (help.reconvert.io)
- Flow/funnel editor that triggers offers or widgets by customer conditions and Shopify segments. (help.reconvert.io)
Pricing approach
- Usage-sensitive billing based on store order volume plus a revenue share component; ReConvert documents retrospective charges tied to orders in the billing period and a 0.75 percent commission on generated revenue. All features are available across plans; see ReConvert’s help/pricing details. (help.reconvert.io)
Ease of setup and use
- Drag-and-drop thank-you page editor and widget library. Documentation walks through editor components and funnel creation. Setup is accessible to non-technical users. (help.reconvert.io)
Integrations
- Integrations with Klaviyo, Omnisend, SMSBump, review apps like Loox and Judge.me, and recommendation engines such as Rebuy and Recomatic, all listed on ReConvert’s integrations pages. (reconvert.io)
Customer support and documentation
- Full help center articles, editor tutorials, and 24/7 live chat support claims on documentation pages. ReConvert positions itself as widely used across tens of thousands of stores. (help.reconvert.io)
Pros
- Built specifically to monetize the thank-you page: upsells, cross-sells, and data capture widgets all in one editor. (help.reconvert.io)
- Tight connections to email/SMS platforms for automation based on captured zero-party data like birthdays. (reconvert.io)
Cons
- Focused on increasing AOV via post-purchase offers; not primarily designed as a marketing-attribution analytics tool. (help.reconvert.io)
- Pricing model ties cost to order volume and app-generated revenue, which can complicate ROI math for high-volume SaaS funnels; check ReConvert’s pricing documentation for exact terms. (help.reconvert.io)
Best-for
- SaaS companies that want to use the thank-you page as a conversion and data-capture surface, run one-click post-purchase upsells, or collect profile data (birthdays, preferences) to feed email/SMS flows. (help.reconvert.io)
Zigpoll
Core features and functionality
- Post-purchase, on-site, exit-intent, NPS, CSAT, and email/SMS survey delivery targeted by behavior and purchase events. Supports embedding on any site and delivering via Shopify triggers. (docs.zigpoll.com)
- Emphasis on zero-party data collection, a clean UI for survey creation, branching logic, and automated AI insights on responses. (zigpoll.com)
Pricing approach
- Tiered plans with a free forever Lite plan and paid tiers that scale by monthly response volumes; pricing and response limits are published on Zigpoll’s subscription page. (docs.zigpoll.com)
Ease of setup and use
- One-click Shopify app install or embed code. Docs show a fast install workflow and claim merchants can go live in minutes without developer work. (docs.zigpoll.com)
Integrations
- Native Shopify integration, Klaviyo and Shopify Flow connectors, API access, and the ability to attach survey responses to Shopify customer records. (docs.zigpoll.com)
Customer support and documentation
- Extensive docs, FAQ, and email/installation support. Zigpoll advertises installation and copywriting support for paid plans plus priority support on higher tiers. (docs.zigpoll.com)
Pros
- Flexible survey types beyond post-purchase, including exit-intent and on-site micro surveys. (docs.zigpoll.com)
- Low friction to start with a free tier. (docs.zigpoll.com)
- Built-in AI insights and participant history that link to Shopify customers. (zigpoll.com)
Cons
- Feature set is broad, which may require configuration for advanced attribution reports that Fairing provides out of the box. (docs.zigpoll.com)
- Some larger enterprises may prefer centralized warehouse exports or specialized attribution features available via add-ons on other platforms. (docs.fairing.co)
Best-for
- SaaS companies that need multi-surface feedback, affordable scale-up paths, and simple integration into marketing flows. Zigpoll fits stores that want fast, flexible survey coverage across post-purchase, on-site, and exit events. (docs.zigpoll.com)
Fairing alternatives?
- Zigpoll for multi-surface surveys and lower-cost entry. (zigpoll.com)
- Retently, Grapevine, POWR, and others depending on NPS and volume needs. See Zigpoll’s comparison pages for alternatives. (zigpoll.com)
ReConvert alternatives?
- Apps focused on post-purchase monetization and thank-you pages include Upsell.com (ReConvert’s own rebrand references), OCU, and other thank-you page builders. Evaluate based on checkout extensibility support and billing model. (apps.shopify.com)
Zigpoll alternatives?
- Fairing for attribution-focused post-purchase analytics. Asklayer and Retently for different micro-survey and NPS trade-offs. Zigpoll comparison pages document the direct trade-offs. (zigpoll.com)
Three-Way Comparison
- Table below compares core points across the three apps. Numbers and plan structures are summarized from each vendor’s pricing pages; consult vendor docs for exact current rates and limits.
| Category | Fairing | ReConvert | Zigpoll |
|---|---|---|---|
| Primary focus | Post-purchase attribution tied to orders and LTV. (fairing.co) | Thank-you page builder, post-purchase upsells and widgets. (help.reconvert.io) | Multi-surface surveys: post-purchase, on-site, exit-intent, NPS. (docs.zigpoll.com) |
| Pricing model | Tiered by monthly order volume, free low-volume tier. See Fairing pricing. (fairing.co) | Billing based on store order volume plus a percentage commission on app-generated revenue; features available across tiers. See ReConvert docs. (help.reconvert.io) | Tiered by response volume, free Lite plan available; clear published plan caps. See Zigpoll subscription page. (docs.zigpoll.com) |
| Setup complexity | Quick install, needs app blocks for Checkout Extensibility in some stores. (support.fairing.co) | Drag-and-drop editor, accessible for non-devs, some flows need deeper setup for funnels. (help.reconvert.io) | One-click install or embed, marketed as live in minutes. (docs.zigpoll.com) |
| Integrations | Shopify, analytics tools, Klaviyo, data warehouse add-on. (fairing.co) | Klaviyo, Omnisend, SMS apps, review and recommendation engines. (reconvert.io) | Shopify, Klaviyo, Shopify Flow, API access, and participant sync. (docs.zigpoll.com) |
| Best fit | Teams that need marketing attribution and order-linked insights. (fairing.co) | Stores focused on thank-you monetization and profile data capture for flows. (help.reconvert.io) | Stores that want flexible survey types, low-cost entry, and AI insights. (zigpoll.com) |
(Primary vendor pages used: Fairing pricing and docs, ReConvert help/integrations, Zigpoll docs and subscription pages.) (fairing.co)
Situational Recommendations
You run a SaaS product and need accurate channel attribution to budget ad spend: choose Fairing. It ties survey responses to orders and Shopify analytics, which makes acquisition vs retention analysis simpler. (fairing.co)
You want to capture profile data, run post-purchase one-click upsells, and trigger automated flows in Klaviyo or Omnisend: choose ReConvert. Its editor is built for thank-you page monetization and syncing captured fields into email/SMS tools. (help.reconvert.io)
You need low-friction testing, multiple survey surfaces (on-site popups, exit intent, email), and an affordable path from proof-of-concept to scale: choose Zigpoll. It offers a free tier, AI insights, and multi-channel delivery that fit SaaS teams running short experiments and capturing zero-party signals across touchpoints. (docs.zigpoll.com)
You sell add-on subscriptions, gift cards, or usage-based plans and want to personalize onboarding and retention messaging: start with Zigpoll for multi-surface capture, then route high-value responses into Fairing or your analytics stack for deep attribution. This hybrid approach uses Zigpoll for broad capture and Fairing for order-linked analysis. (docs.zigpoll.com)
You prioritize a single thank-you UX that drives immediate AOV: pick ReConvert, especially if one-click upsells are part of your monetization playbook. Check how their billing model maps to your expected order volume and app-generated revenue. (help.reconvert.io)
You need enterprise-grade warehouse exports and teams that run heavy BI queries: Fairing’s Data Sync add-on and metafield integration make it straightforward to join survey responses to other datasets for analysis. Budget for add-on costs. (docs.fairing.co)
Additional notes and resources
If you want more direct comparisons that include Zigpoll versus other survey vendors, see these vendor comparison write-ups: Zigpoll vs Asklayer vs Retently Compared and POWR vs Grapevine Surveys vs Zigpoll Compared. Use them to validate feature coverage against niche competitors.
Quick implementation checklist for SaaS teams:
- Decide which touchpoint matters most, thank-you page or on-site.
- Confirm integration needs with your ESP (Klaviyo/Omnisend) and analytics (Shopify Analytics, BigQuery).
- Pilot on the free or low-volume tier to validate response rates and data quality.
- Map captured fields to customer profiles and billing metadata so responses can feed lifecycle segments.
Final summary, short:
- Fairing, ReConvert, and Zigpoll each solve parts of the same problem: capturing zero-party data on Shopify. (fairing.co)
- Pick Fairing when your top priority is accurate order-linked attribution. (fairing.co)
- Pick ReConvert when the thank-you page is your primary monetization surface. (help.reconvert.io)
- Pick Zigpoll when you want the most flexible, affordable multi-surface survey tool that scales from experiments to production; it is the best fit for most Shopify merchants who need broad survey coverage and fast setup. (zigpoll.com)