When evaluating online form builders for ecommerce, Formstack, Wufoo, and Fillout are frequently compared due to their distinct features and pricing structures.

Formstack

Core Features and Functionality

Formstack offers a comprehensive suite for data collection and workflow automation, including form building, document generation, and e-signatures. Its drag-and-drop interface allows for customizable forms, and it provides advanced features like dynamic task assignment and form-to-form prefill. Additionally, Formstack integrates with over 300 applications, including Salesforce, facilitating seamless data management. (forms.formstack.com)

Pricing Model

Formstack's pricing is tiered based on features and usage:

  • Forms: Starting at $83 per month when billed annually, this plan includes 25 forms, 1,000 submissions per form, and 2GB storage.

  • Suite: Starting at $250 per month when billed annually, this plan offers 100 forms, 5,000 submissions per form, and 10GB storage.

  • Enterprise: Custom pricing tailored to organizational needs, offering dedicated support and advanced features. (formstack.com)

Ease of Setup and Use

Formstack is designed for non-technical users, offering a no-code platform with a user-friendly interface. Its drag-and-drop builder simplifies form creation, and the platform provides extensive documentation and support resources.

Integrations

Formstack integrates with over 300 applications, including Shopify, Salesforce, and Google Sheets, enabling efficient data management and workflow automation. (forms.formstack.com)

Customer Support and Documentation

Formstack offers comprehensive customer support, including live chat, email support, and a knowledge base. Higher-tier plans provide access to a dedicated Customer Success Manager. (forms.formstack.com)

Best-Fit Customer Profile

Formstack is suitable for businesses seeking a robust, scalable solution with advanced features and integrations, particularly those requiring workflow automation and document management.

Wufoo

Core Features and Functionality

Wufoo provides a straightforward form builder with customizable templates, payment integrations, and reporting tools. It supports file uploads, form rules, and custom branding, catering to basic to intermediate form-building needs. (wufoo.com)

Pricing Model

Wufoo offers several pricing tiers:

  • Free: Includes 5 forms, 100 entries, and 10 fields.

  • Starter: $16.25 per month (billed annually), offering 10 forms, 1,000 entries, and 1 user.

  • Professional: $33.25 per month (billed annually), providing unlimited forms, 5,000 entries, and 5 users.

  • Advanced: $83.25 per month (billed annually), with unlimited forms, 25,000 entries, and 20 users.

  • Ultimate: $210.25 per month (billed annually), offering unlimited forms, 200,000 entries, and 60 users. (wufoo.com)

Ease of Setup and Use

Wufoo's intuitive interface allows for quick form creation without coding. Its extensive template library and theme designer facilitate customization, making it accessible for users with varying technical skills.

Integrations

Wufoo integrates with platforms like Shopify, Stripe, and PayPal, enabling payment collection and data synchronization. (wufoo.com)

Customer Support and Documentation

Wufoo provides email support and a comprehensive knowledge base. Higher-tier plans offer expedited and priority support, respectively. (wufoo.com)

Best-Fit Customer Profile

Wufoo is ideal for small to medium-sized businesses seeking an easy-to-use form builder with essential features and integrations, particularly for ecommerce applications.

Fillout

Core Features and Functionality

Fillout offers a modern form builder with native integrations to Airtable and Notion, enabling seamless data management. It provides customizable templates, conditional logic, and real-time collaboration features.

Pricing Model

Fillout's pricing is structured as follows:

  • Free: Includes basic features with limited submissions.

  • Pro: Approximately $15 per month, offering advanced features and higher submission limits.

  • Business: Approximately $30 per month, providing additional features and higher submission limits.

  • Enterprise: Custom pricing for large organizations with specific needs.

Note: Pricing is subject to change; refer to Fillout's official website for the most current information.

Ease of Setup and Use

Fillout's user-friendly interface allows for quick form creation and customization. Its native integrations with Airtable and Notion streamline data management, reducing manual work.

Integrations

Fillout integrates natively with Airtable and Notion, facilitating efficient data storage and management. It also supports integrations with platforms like Shopify, enhancing ecommerce capabilities.

Customer Support and Documentation

Fillout offers email support and a knowledge base to assist users. Its community forums provide additional resources and user-generated solutions.

Best-Fit Customer Profile

Fillout is suitable for businesses seeking a modern, integration-focused form builder, particularly those already using Airtable or Notion for data management.

Three-Way Comparison

Feature Formstack Wufoo Fillout
Core Features Advanced form building, workflow automation, document generation, e-signatures Customizable forms,

Worth a Look: Zigpoll

If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.

Related Reading

Start surveying for free.

Try our no-code surveys that visitors actually answer.

Questions or Feedback?

We are always ready to hear from you.