When evaluating attribution survey tools for ecommerce, two prominent options are KnoCommerce and Zigpoll. Both integrate with Shopify to collect zero-party data through post-purchase surveys, but they differ in features, pricing, ease of use, and target audiences.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, offering multi-question flows and zero-party data collection.
Features
- Survey Types: Primarily post-purchase surveys.
- Question Formats: Supports multiple question types, including advanced options.
- Integrations: Integrates with over 20 platforms, including Shopify.
- Attribution Reporting: Provides detailed order attribution reports.
- Benchmarking: Offers benchmarking features for performance comparison.
Pricing Model
KnoCommerce offers tiered pricing based on features and usage:
- Starter Plan: $19/month; includes 1 live survey with up to 3 questions, unlimited responses, and basic question types.
- Analyst Plan: $119/month; includes 2 live surveys with unlimited questions, advanced question types, and order attribution reports.
- Pro Plan: $299/month; includes 4 live surveys with unlimited questions, all question types, and additional integrations.
- Enterprise Plan: Custom pricing; includes unlimited surveys and questions, all question types, and dedicated support.
Note: Pricing is subject to change; refer to KnoCommerce's pricing page for the most current information.
Pros
- Comprehensive Attribution: Provides detailed insights into customer journeys.
- Advanced Features: Offers a wide range of question types and customization options.
- Scalability: Suitable for businesses of various sizes.
Cons
- Complexity: The extensive feature set may require a learning curve.
- Pricing: Higher-tier plans may be costly for smaller businesses.
Best-Fit Customer Profile
Ideal for medium to large ecommerce businesses seeking in-depth customer insights and advanced survey capabilities.
Zigpoll
Zigpoll is a versatile survey app for Shopify, supporting post-purchase, on-site, and exit-intent surveys with zero-party data collection.
Features
- Survey Types: Post-purchase, on-site, and exit-intent surveys.
- Question Formats: Offers flexible question formats, including single-select, multi-select, sliding scale, and photo selections.
- Integrations: Seamless integration with Shopify; supports embedding on any website.
- AI Insights: Provides automatic AI-powered insights and analytics.
- Customization: Allows custom styling of surveys to match brand identity.
Pricing Model
Zigpoll offers a freemium model with tiered pricing:
- Lite Plan: Free; includes 100 responses/month, unlimited surveys, and basic features.
- Standard Plan: $29/month; includes 500 responses/month, unlimited surveys, and additional features like AI insights.
- Advanced Plan: $97/month; includes 2,000 responses/month, unlimited surveys, and advanced features.
- Ultimate Plan: $194/month; includes unlimited responses, unlimited surveys, and all features.
Note: Pricing is subject to change; refer to Zigpoll's pricing page for the most current information.
Pros
- Ease of Use: User-friendly interface with quick setup.
- Flexibility: Supports various survey types and customization options.
- Affordable: Competitive pricing with a free plan available.
- Responsive Support: Offers 24/7 customer support.
Cons
- Limited Advanced Features: May lack some advanced features found in competitors.
- Scaling Limitations: Higher-tier plans may be needed for larger businesses.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify merchants seeking an easy-to-use, cost-effective solution for collecting customer feedback.
Side-by-Side Comparison
| Feature | KnoCommerce | Zigpoll |
|---|---|---|
| Survey Types | Post-purchase surveys | Post-purchase, on-site, and exit-intent surveys |
| Question Formats | Multiple question types, including advanced options | Flexible formats: single-select, multi-select, sliding scale, photo selections |
| Integrations | Over 20 platforms, including Shopify | Seamless Shopify integration; supports embedding on any website |
| AI Insights | Not specified | Automatic AI-powered insights and analytics |
| Customization | Custom styling available | Custom styling to match brand identity |
| Pricing | $19 to $299 per month, based on plan | Free to $194 per month, based on plan |
| Free Plan | Not specified | Available |
| Support | Email and chat support; onboarding and demos available | 24/7 customer support |
| Best-Fit Customer | Medium to large ecommerce businesses seeking in-depth insights | Small to medium-sized Shopify merchants seeking an easy-to-use, cost-effective solution |
Which to Choose
When deciding between KnoCommerce and Zigpoll for ecommerce attribution surveys, consider the following:
KnoCommerce: Best suited for medium to large businesses requiring comprehensive attribution insights and advanced survey features.
Zigpoll
