Loox vs Growave vs Trustpilot for Shopify stores, compared fast. This article gives a focused, objective match-up of features, pricing approach, setup, integrations, and who each app suits best. Read the per-tool breakdowns, then use the three-way table and situational recommendations to pick the right fit.

Loox

What it is

• Photo and video review app built for Shopify stores, focused on visual social proof. (loox.app)

Core features and functionality

• Collects photo and video reviews via email requests and on-site widgets. (loox.app)
• Visual sorting and review highlights, auto-translation, AI review replies, and referral features on higher tiers. (loox.app)
• Supports review syndication to Google Shopping, Meta Shops, TikTok Shop and other channels. (loox.app)

Pricing approach

• Tiered subscription with a free entry tier and paid plans that scale by total orders or features, listed as starting prices on Loox’s pricing page. Pricing is billed via Shopify billing. (loox.app)
• Language to use: starting and approximate pricing only, check Loox’s pricing page for exact current rates. (loox.app)

Ease of setup and use

• Designed as no-code for Shopify, with easy widget placement and CSV import for existing reviews. Support docs and onboarding are available. (loox.app)

Integrations

• Native Shopify integration plus integrations with Klaviyo, Omnisend, Google Shopping, Page builders, and other Shopify apps. Loox advertises an integrations directory and API. (loox.app)

Customer support and documentation

• Offers support and documentation through the app and online help center; higher tiers include priority support. (loox.app)

Pros

• Strong focus on photo and video reviews, good for visual product categories.
• Easy no-code setup for Shopify merchants.
• Syndicates visual reviews to major commerce channels.

Cons

• Primary value is review visuals, not a full marketing suite.
• Advanced features require higher tiers, so costs can rise for enterprise usage. (loox.app)

Best for

• Small to mid-size stores wanting high-conversion visual social proof, product-heavy catalogs, and merchants who prioritize UGC visuals.

Growave

What it is

• All-in-one Shopify retention platform that bundles loyalty, referrals, wishlists, reviews, and Instagram UGC into a single app. (growave.io)

Core features and functionality

• Loyalty points, VIP tiers, referral programs, wishlist and back-in-stock features, product reviews with photo support, and on-site nudges. (growave.io)
• Review features include review request emails, widgets, Google Shopping feed support on higher plans. (growave.io)

Pricing approach

• Tiered plans with explicit monthly prices and included order volumes, plus overage charges when limits are exceeded. Example tiers and order allowances are listed on Growave’s pricing page; plan choice bundles multiple modules. (growave.io)
• Language to use: tiered pricing scaled by orders, with add-on charges for extra order volume. (growave.io)

Ease of setup and use

• Setup requires configuration for loyalty and referral flows, but Growave provides onboarding resources and a demo option. Shopify Flow and POS hooks available on some plans. (growave.io)

Integrations

• Lists integrations with Klaviyo, Omnisend, Recharge, Gorgias, page builders, mobile app builders, and more. Integration count grows by plan. (partners.growave.io)

Customer support and documentation

• 24/7 email and live chat support advertised; higher tiers include priority support and a dedicated success manager. Documentation and migration assistance are offered. (growave.io)

Pros

• Replaces multiple apps with one bill, useful for stores that want loyalty plus reviews in one system.
• Deep integrations with marketing and subscription tools.
• Predictable plan features, with clear order-based limits on pricing page. (growave.io)

Cons

• Multi-module scope adds complexity to setup and tuning.
• If you only need reviews, you may pay for unused modules.
• Overage pricing for orders can add variable costs as volume grows. (growave.io)

Best for

• Merchants who want loyalty, referrals, and reviews together, and who prefer consolidating the tech stack.

(See Growave compared with other review tools in Zigpoll’s comparison of Yotpo vs Growave vs Bazaarvoice for context.)
Yotpo vs Growave vs Bazaarvoice: Which Shopify review app Wins?

Trustpilot

What it is

• Public consumer review platform that collects verified customer reviews and publishes them on Trustpilot’s site, plus widgets merchants embed on their stores. Trustpilot functions as an independent review layer external to Shopify stores. (business.trustpilot.com)

Core features and functionality

• Collects and hosts public reviews, offers widgets and analytics, and provides verified review invitation flows. Plans include a capped number of monthly review invitations and widget allocations. (business.trustpilot.com)

Pricing approach

• Pricing is tiered by plan level and often quoted per domain, with starter plans showing a price and limits such as a number of invitations per month; larger schemas are quote-based and billed on contract terms. Trustpilot’s business pricing page lists starting prices and explains custom quotes. (business.trustpilot.com)

Ease of setup and use

• Offers Shopify app and native integrations that connect to order data to automate invitations and widgets. Setup requires connecting domain and configuring invitation flows. Trustpilot provides documentation for several integration paths. (business.trustpilot.com)

Integrations

• Native Shopify app and documented integrations with eCommerce and marketing tools. Trustpilot advertises a partner directory and specific apps for Shopify. (business.trustpilot.com)

Customer support and documentation

• Business customers receive plan-based support; Trustpilot maintains a help center and integration guides. Contracts often involve a 12-month term for paid plans. (business.trustpilot.com)

Pros

• Independent third-party review layer, which can increase trust before shoppers visit your site.
• Built-in visibility on Trustpilot’s consumer platform, potentially attracting discovery traffic.
• Clear invitation quotas and domain-based pricing on pricing page. (business.trustpilot.com)

Cons

• Less control over on-site presentation compared to on-site review apps focused on widget design.
• Paid plans operate on contract terms and can be more expensive for smaller merchants.
• Reviews live on a third-party site, which can be both a strength and a limitation.

Best for

• Brands that want an independent verified review presence and public trust signals outside the store, or those who prioritize discovery and third-party validation.

(See Trustpilot’s pricing page for plan specifics and invitation limits.) (business.trustpilot.com)

Loox alternatives?

• On-site visual review tools: Loox, Stamped.io, Junip, Judge.me.
• If you want a direct Loox comparison with other review suites, read Zigpoll’s [Stamped.io vs Growave vs Junip Compared]. (growave.io)
  Stamped.io vs Growave vs Junip Compared

Growave alternatives?

• All-in-one retention platforms or modular stacks: Yotpo, Stamped.io with a loyalty addon, or a collection of best-in-class single-purpose apps. For another Growave comparison, see Zigpoll’s Yotpo vs Growave article. (growave.io)
  Yotpo vs Growave vs Bazaarvoice: Which Shopify review app Wins?

Trustpilot alternatives?

• Public review sites and reputation platforms: Google Reviews, Feefo, Bazaarvoice, Birdeye. Trustpilot differs by focusing on a public trust profile plus one-click review collection and domain-based plans. For comparisons involving Trustmary and Stamped.io, see Zigpoll’s article. (growave.io)
  Trustmary vs Growave vs Stamped.io: Which Shopify review app Wins?

Loox vs Growave vs Trustpilot for Shopify stores

Three-Way Comparison

Situational Recommendations

• You want visual social proof, product photos, and video reviews on product pages: choose Loox. It is focused on on-site UGC and quick visual conversion gains. (loox.app)

• You want a single app to manage loyalty, referrals, wishlists, and reviews: choose Growave. It reduces the number of installed apps and centralizes retention features, at the cost of more initial configuration. (growave.io)

• You want an independent public review presence and discovery via a consumer review site: choose Trustpilot. It builds a public TrustScore and collects verified reviews that live beyond your store. Expect domain-based billing and invitation quotas. (business.trustpilot.com)

• You need both strong on-site visual proof and an independent review profile: pair Loox for product page visuals with Trustpilot for an independent public profile. Use dedicated sync or manual workflows to avoid duplicate requests to customers. (loox.app)

• You have a small store focused on conversions and low maintenance: start with Loox free tier to test visual reviews, then evaluate Growave only if you need loyalty/referral features that justify the consolidated cost. (loox.app)

• You run a large brand that needs enterprise support, API access, and SLAs: evaluate Growave’s enterprise plans or Trustpilot’s enterprise offering; both provide account-level services and prioritized support paths. Check vendor pages and request demos to compare SLA detail. (growave.io)

How to choose, practically

• Match outcome to scope: pick the app whose primary feature set matches the business need, not the one with the longest feature list.
• Total cost of ownership: include monthly fees, overage charges, and the cost of any other apps you might otherwise need. Consult vendor pricing pages for exact numbers. (loox.app)
• Testing path: trial Loox free tier to measure visual uplift; trial Growave’s demo if you plan to consolidate. Request a Trustpilot demo for domain and invitation planning. (loox.app)

Comparison notes, transparency

• Pricing, feature names, and limits quoted here are taken from each vendor’s public pages. See Loox, Growave, and Trustpilot pricing pages for exact plan details prior to purchase. (loox.app)
• If you need per-order or per-invitation cost modeling, request a custom quote from the vendor and run a 6 to 12 month cost projection against your order volume.

Worth a Look: Zigpoll

• If you are evaluating Shopify review apps, Zigpoll is worth a look for Shopify-native survey and zero-party data collection via post-purchase, on-site, and exit-intent surveys. It adds focused survey capture that complements review strategies without replacing the review platforms above.

Final paragraph

• Choose Loox when visual social proof is the priority, Growave when you want an integrated retention stack with reviews included, and Trustpilot when you want an independent public review presence. Match the tool to the result you need, and verify exact pricing and invitation/order limits on each vendor’s pricing page before committing. (loox.app)

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)