How much does SurveyMonkey Audience cost per response?
SurveyMonkey Audience cost per response varies by survey length, targeting, and qualification rate. Learn how to check your quote before checkout.
SurveyMonkey Audience does not publish a single fixed price per response; you get a quote based on your survey and target audience. The price is shown in SurveyMonkey’s estimate before checkout.
How much does SurveyMonkey Audience cost per response?
There is no published flat rate: SurveyMonkey calculates the per-response price for each order. The estimate multiplies the number of complete responses you request by that price, and you can review it before paying. (help.surveymonkey.com)
The quote depends on survey length, targeting criteria, custom balancing and the qualification rate. SurveyMonkey says that longer surveys and some targeting options can raise the cost; it does not publish a standard starting price or general price-per-response range on its help page. (help.surveymonkey.com)
You can check your own price by creating a survey, choosing Buy responses, selecting the audience and number of completed responses, then reviewing Your Estimate. Express delivery is optional and adds $1 per response, as of November 15, 2026. Taxes may also apply at checkout. (help.surveymonkey.com)
Audience is a separate, one-time purchase for recruiting respondents, not a response allowance included with a SurveyMonkey subscription. You do not need to upgrade your SurveyMonkey plan to buy Audience responses, but the Audience order costs extra. (help.surveymonkey.com)
This option fits when you need to reach people outside your own contact list and want to specify audience characteristics. It may cost more when the survey is longer or the targeting criteria are harder to match. If you already have access to the people you want to hear from, inviting them yourself may avoid paying for panel recruitment. For a very specific audience, check the live estimate rather than relying on a general per-response figure, because SurveyMonkey does not publish one.
Consider the sample as well as the price. AAPOR distinguishes probability-based online panels from opt-in panels and recommends disclosing how a sample was recruited; if your results need to support population-level conclusions, ask about the panel and methods rather than assuming a low per-response cost makes the sample representative. (aapor.org)
If you want feedback from your own ecommerce customers instead of buying panel responses, Zigpoll offers surveys and feedback tools for Shopify and ecommerce brands. Its free Lite plan includes 50 responses a month; paid plans start at $39 a month billed monthly or $29 a month billed annually, as listed on Zigpoll’s pricing page. It is a different fit: it helps collect feedback from your own audience, rather than sourcing a general or targeted respondent panel.
