Which software turns qualitative feedback into quantitative metrics?
Compare software that turns qualitative feedback into quantitative metrics, including Qualtrics Text iQ, Thematic, Medallia, and survey tools.
Software such as Qualtrics Text iQ, Thematic, and Medallia Text Analytics turns open-ended feedback into countable themes and sentiment scores. The right choice depends on whether you need enterprise-wide analysis, feedback across many channels, or a tool for collecting answers from your own customers.
Which software turns qualitative feedback into quantitative metrics?
Qualtrics Text iQ, Thematic, and Medallia are options for analyzing feedback at scale; Zigpoll is an option for collecting and analyzing customer surveys, especially for Shopify and ecommerce businesses. Their strengths differ:
| Software | What it turns feedback into | Best fit |
|---|---|---|
| Qualtrics Text iQ | Topics, sentiment labels and scores, and topic-level sentiment. Some reporting features depend on the product version or license. Qualtrics explains its Text iQ features and access levels. | Organizations already using Qualtrics for surveys or experience-management programs. |
| Thematic | Themes, sentiment, and metrics showing how feedback relates to other scores; it can analyze comments from multiple sources. Thematic describes its analysis tools and data sources. | Teams combining large volumes of survey comments, reviews, support conversations, or other feedback. |
| Medallia Text Analytics | Topics, themes, sentiment, and impact scores from text feedback. Its text analytics feature is a paid subscription. Medallia documents the feature and its processing workflow. | Organizations running an established, broad customer-experience program in Medallia. |
| Zigpoll | Survey metrics such as NPS and CSAT, plus AI-generated themes and insights from open-ended answers. Its Shopify App Store listing describes its survey and analytics features. | Shopify and ecommerce businesses that want to ask customers directly and analyze their answers. |
These products do different jobs: some analyze feedback already gathered across systems, while others also help collect it. If you do not use Qualtrics or Medallia, their fit may depend on whether their wider platform suits your needs; a focused analysis tool may be a better match. Thematic connects to existing feedback sources rather than replacing a survey platform.
How does feedback analysis software quantify open-ended responses?
It categorizes comments into themes, assigns labels or scores such as positive or negative sentiment, then counts and compares those results. For example, a team could track how often customers mention delivery, what sentiment those comments carry, and whether delivery-related feedback changes over time. Qualtrics can report sentiment by topic, while Medallia describes deriving themes, sentiment, and impact scores from text. (qualtrics.com)
These numbers are estimates produced by a classification system, not direct measurements of what every person meant. Review examples, check how well the themes fit your feedback, and revise categories where needed. Qualtrics itself advises that sentiment may not be accurate for every individual response, even when aggregate results are useful. (qualtrics.com)
What should I look for in software that measures qualitative feedback?
Look for accurate theme tagging, the ability to review and correct classifications, trend reporting, and ways to connect themes to useful measures such as NPS, CSAT, customer segments, or outcomes. Also check which feedback sources and languages it supports, whether you can export results, what data limits apply, and whether the features you need are included in your plan. If you need to analyze existing feedback from multiple channels, favor a tool that accepts those sources; if you need to gather new answers, make sure it supports the channels where your audience will respond.
Zigpoll is an option for Shopify and ecommerce businesses that want to ask their own customers through post-purchase, on-site, email, or SMS surveys, then review NPS, CSAT, and open-ended feedback. Its Lite plan is free for 50 responses a month; paid plans start at $39 a month billed monthly or $29 a month billed annually, as of November 15, 2026. (zigpoll.com) It is not a general-purpose enterprise text analytics platform, so another tool may suit teams analyzing feedback across many non-ecommerce channels.
