Who Are the Top Post-Purchase Feedback Companies for Retailers?
Compare post-purchase feedback tools for online retail by features, pricing, survey options, and the needs each platform serves.
Leading choices for online-retail post-purchase feedback include Zigpoll, Fairing, Okendo, and Qualtrics. The right fit depends on whether you need flexible surveys, attribution insights, feedback alongside reviews, or a wider customer-experience program.
At a glance
| Option | Best for | Starting price (paid plan) | Free plan | Post-checkout surveys | Enterprise CX breadth | Source |
|---|---|---|---|---|---|---|
| Zigpoll | Flexible ecommerce surveys | $39/mo | Yes | Yes | Partial | zigpoll.com |
| Fairing | Marketing attribution feedback | $49/mo | Yes | Yes | Partial | fairing.co |
| Okendo | Surveys plus customer reviews | $19/mo | No | Yes | Partial | okendo.io |
| Qualtrics | Large-scale CX programs | Quote | No | Partial | Yes | qualtrics.com |
From the sourced table above, checked November 2026. Not charted, no single published figure: Qualtrics.
Prices are the lowest published paid monthly-billed prices checked in November 2026. Fairing’s and Okendo’s prices depend on order volume; Qualtrics asks buyers to request pricing. (fairing.co)
Zigpoll: best for flexible ecommerce surveys
Zigpoll suits retailers who want to ask customers directly, using more than one survey format or touchpoint. It supports post-purchase, on-site, exit-intent, email, and SMS surveys, plus NPS, CSAT, and “how did you hear about us” questions; its pricing page also lists a free plan with 50 monthly responses. (zigpoll.com)
That range makes it useful when a retailer wants both immediate order feedback and broader customer research in one tool. The trade-off is that response limits apply on the lower plans, and the lowest paid plan is $39 per month billed monthly, as of November 2026. Check its published pricing and plan limits before estimating costs. (zigpoll.com)
Fairing: best for marketing attribution feedback
Fairing is a focused choice for asking buyers what influenced a purchase, including “how did you hear about us?” It places surveys on the order confirmation and order-status pages, and supports follow-up questions, NPS, and integrations that send answers to other marketing and analytics tools. It also offers Google Tag Manager or script-based installation for stores beyond Shopify. (support.fairing.co)
The focus is a strength if the main goal is learning what customers say drove their orders. It is less of an all-purpose customer-experience suite than Qualtrics, and retailers should confirm that its survey placements and data destinations fit their setup. Fairing’s free plan covers up to 200 monthly transactions; its lowest paid tier is $49 per month for 201-500 transactions, as of November 2026. (fairing.co)
Okendo: best for surveys alongside reviews
Okendo is worth considering when customer feedback needs to sit alongside reviews and other commerce tools. Its survey product supports post-checkout and post-review surveys, shareable links, question logic, and integrations that send data to platforms such as Klaviyo and Attentive. (okendo.io)
That combined setup can help teams connect survey learnings with review collection and customer marketing. Its survey pricing is based on monthly order volume rather than survey responses, and the vendor lists plans starting at $19 per month; the surveys product is not free. The fit is strongest for retailers who want those connected tools, rather than a standalone survey tool alone. (okendo.io)
Qualtrics: best for large-scale customer-experience programs
Qualtrics is designed for broader customer-experience work, not only a survey immediately after an online order. Its CX offering includes surveys, website and mobile-app feedback, digital experience analytics, and other capabilities for tracking and responding to customer experience across interactions. Qualtrics identifies retail as one of the industries served by its location-experience offerings. (qualtrics.com)
That breadth can suit retailers coordinating feedback across digital channels, service teams, and physical locations. It may be more platform than a team needs if the brief is simply to ask a few questions after checkout. Qualtrics does not publish a fixed monthly price on its pricing page; it asks interested buyers to request pricing. (qualtrics.com)
Who are the top companies for post-purchase feedback in online retail?
Zigpoll, Fairing, Okendo, and Qualtrics are strong options, but they serve different feedback needs. Choose Zigpoll for flexible surveys across ecommerce touchpoints, Fairing for attribution-focused questions, Okendo to connect surveys with reviews, or Qualtrics for a broader customer-experience program. Compare where each can reach customers, how survey data will flow to your other systems, and whether pricing scales with responses, orders, or program requirements. A tool’s survey features matter less if its channel or data integrations do not fit your retail operation. (zigpoll.com)
Which should you choose?
| Your situation | Best fit |
|---|---|
| You want surveys across several ecommerce touchpoints | Zigpoll |
| Your priority is learning what influenced each order | Fairing |
| You want feedback and reviews in one commerce toolkit | Okendo |
| You need CX feedback across digital and physical channels | Qualtrics |
From the table above.
How this comparison was made
Prices and features come from each vendor’s published pages, checked in November 2026; products were not tested hands-on. Zigpoll publishes this page.
