What are the top tools for website exit surveys?
Compare exit-survey tools by pricing, features, Shopify support and mobile triggers, including Contentsquare, Qualaroo, Survicate and Zigpoll.
The leading website exit-survey tools include Contentsquare, Qualaroo, Survicate and ecommerce-focused options such as Zigpoll. Choose based on survey triggers, analytics needs, store platform and response limits; pricing below was checked on November 11, 2026.
What are the leading tools for website exit surveys?
For general-purpose exit surveys, compare Contentsquare Voice of Customer, Qualaroo and Survicate; for ecommerce, also consider Zigpoll and Simplify Exit Intent Survey. Their main differences are whether surveys come alongside behavior analytics, how they price responses, and how much store-specific targeting they provide.
| Tool | What it offers | Published pricing, checked November 11, 2026 |
|---|---|---|
| Contentsquare Voice of Customer | Surveys alongside heatmaps, session replays and funnels; exit-intent triggers do not work on mobile. (contentsquare.com) | Free: 100 responses/month; Growth from $79/month with 500 responses. (contentsquare.com) |
| Qualaroo | On-site “Nudges,” exit-intent surveys, targeting and response analysis; exit-intent triggering is desktop-only. (help.qualaroo.com) | Free: 50 responses/month; paid starts at $19.99 per 100 responses/month. (qualaroo.com) |
| Survicate | Website and in-product surveys, targeting and integrations; its standard exit-intent trigger is for desktop and laptop browsers. (help.survicate.com) | Growth starts at $114/month, billed annually; a 10-day trial is offered. (survicate.com) |
| Zigpoll | Ecommerce surveys including exit-intent, post-purchase, email and SMS; offers Shopify-specific cart and page targeting. (zigpoll.com) | Free Lite plan: 50 responses/month; paid starts at $39/month billed monthly or $29/month billed annually. (zigpoll.com) |
| Simplify Exit Intent Survey | A focused Shopify exit poll with selectable reasons, written feedback and a results dashboard. (apps.shopify.com) | Starts at $9.99/month, with a free trial. (apps.shopify.com) |
How do those tools compare on features and pricing?
Contentsquare stands out if you want survey responses viewed alongside behavior data; the trade-off is its separate Voice of Customer plan and its mobile exit-trigger limitation. Qualaroo is aimed at in-the-moment feedback and charges by response volume, while Survicate offers broader multichannel surveys and integrations but starts at a higher published price. (contentsquare.com)
Zigpoll covers more of the ecommerce survey journey, rather than exit questions alone. Simplify is narrower and cheaper on its listed Shopify plans, but its App Store listing describes a simpler exit-poll feature set. Check response caps, billing terms and the exact features in your plan before choosing. (apps.shopify.com)
Which tools work well with Shopify and ecommerce stores?
For Shopify stores, Zigpoll and Simplify are direct Shopify App Store options; Zigpoll also supports broader post-purchase and customer feedback surveys, while Simplify focuses on exit polls. (apps.shopify.com) Contentsquare, Qualaroo and Survicate can suit ecommerce sites that want more general website research, but confirm your store’s installation and targeting requirements before committing.
A practical constraint: standard exit-intent detection often relies on a desktop cursor moving toward the browser edge. Survicate and Qualaroo document desktop-only exit triggers, and Contentsquare says page-abandonment triggers are unsupported on mobile. (help.survicate.com) If mobile shoppers matter, verify alternative triggers or use a survey tool that documents mobile exit signals.
How do I choose the best exit survey tool for my website?
Start with where you need feedback: a landing page, product page, cart or another point in the journey. Then check mobile behavior, response limits and whether answers can be connected to the analytics or commerce tools your team uses. Prefer a short survey that asks one clear question, and decide in advance what you will change based on the answers.
For teams that want to ask their own customers across exit-intent, on-site, post-purchase, email and SMS touchpoints, Zigpoll offers a free Lite plan with 50 responses a month; paid plans start at $39 monthly or $29 monthly when billed annually. It is a stronger fit for Shopify and ecommerce feedback programs than for teams seeking only a basic, platform-neutral survey.
