Trustmary vs Okendo vs Growave for Shopify stores, compared fast and without fluff.
This piece checks features, pricing approach, integrations, setup, and who each tool fits best.

Trustmary vs Okendo vs Growave for Shopify stores

• Short framing: all three help Shopify merchants collect and publish customer feedback.
• Why they get compared: Trustmary focuses on NPS/testimonial workflows, Okendo is a full reviews and customer-marketing platform, Growave bundles reviews with loyalty and retention tools.

Trustmary

What it does

• Converts NPS and survey responses into publishable testimonials and widgets.
• Collects text, video, and third-party reviews, plus NPS and CSAT forms. (trustmary.com)

Features (short)

• 3-in-1 surveys: NPS, open feedback, and review capture. (trustmary.com)
• Embeddable review widgets and social-proof pop-ups for any site, including Shopify. (trustmary.com)
• Import from Google, Facebook, G2, Capterra, TripAdvisor, Yelp, or CSV. (trustmary.com)
• Reporting and AI-assisted insights for survey responses. (trustmary.com)

Pricing approach

• Usage-driven with a free entry option. Pricing is based on metrics like widget views, survey responses, and add-ons; you can start for free and scale by usage. (trustmary.com)

Ease of setup and use

• Simple embed script or CMS-specific guides. Shopify installs require adding embed code or using Zapier/GT M workflows described in Trustmary docs. Setup is straightforward for merchants comfortable with small code snippets. (help.trustmary.com)

Integrations

• Native connectors and broad third-party import via Zapier and Make. Works with Shopify sites through embed and CMS integrations. Supported review import sources listed on the vendor site. (trustmary.com)

Support and docs

• Dedicated help center, templates, and onboarding resources. Support tone is hands-on; documentation covers embedding, imports, and survey flows. (trustmary.com)

Pros

• Best for turning positive NPS responses into on-site testimonials. (trustmary.com)
• Flexible collection channels, including video testimonials. (trustmary.com)
• Usage-based pricing can be efficient for low-traffic stores. (trustmary.com)

Cons

• Not a one-stop retention suite; lacks built-in loyalty and referral modules native to some competitors. (trustmary.com)
• Shopify integration relies on embeds or Zapier rather than a deep Shopify app experience for advanced flows. (help.trustmary.com)

Best for

• Merchants who prioritize NPS and curated testimonials over loyalty programs.
• Stores that want to collect high-quality written or video testimonials and surface them across channels.

People also ask: Trustmary alternatives?

• Stamped.io, Junip, Loox, and other review/testimonial tools. See a direct comparison that includes Trustmary and peers Trustmary vs Stamped.io vs Junip: Which Shopify review app Wins?.

Okendo

What it does

• Full customer-marketing platform that bundles product reviews, on-site review displays, surveys, quizzes, loyalty, and referrals. Okendo aims to tie reviews into post-purchase marketing and personalization. (okendo.io)

Features (short)

• Product and site reviews with smart forms and moderation.
• Surveys, quizzes, and referral programs as modular products.
• Loyalty and rewards available as part of the broader platform. (okendo.io)

Pricing approach

• Tiered plans tied to monthly order volume, with a free starter tier and paid tiers. Shopify listing shows Free, $19, $119, and $299 monthly tiers for basic plan bands; Okendo’s own site highlights platform bundles and scale-based pricing as well. Hedge: prices start from about $19/month according to vendor sources. (apps.shopify.com)

Ease of setup and use

• Shopify-native app with step-by-step billing activation inside Shopify. Managed onboarding options are available on higher tiers. Native widgets and Shopify admin integration reduce manual embed work. (support.okendo.io)

Integrations

• Deep Shopify integration plus native connections to Klaviyo, Google, TikTok Shop, Bazaarvoice, and common email/SMS platforms. Okendo also advertises headless and API support for custom integrations. (okendo.io)

Support and docs

• Comprehensive docs and a technical reference site. Support tiers include email, live chat, onboarding specialists, and dedicated success managers on enterprise plans. (docs.okendo.io)

Pros

• Built as a Shopify-first reviews and customer marketing suite. (okendo.io)
• Modular products let you add surveys, quizzes, loyalty as needed. (okendo.io)
• Clear path to enterprise through platform bundles and managed services. (okendo.io)

Cons

• Pricing scales with order volume; that can be costlier for high-order stores unless you bundle carefully. (okendo.io)
• Some advanced integrations or managed services are gated behind higher tiers or sales conversations. (okendo.io)

Best for

• Mid-market to enterprise Shopify merchants who want reviews tightly integrated with loyalty and personalization.
• Brands that need post-purchase automation and data-driven customer marketing.

People also ask: Okendo alternatives?

• Yotpo, Stamped, Junip, and other review or loyalty suites. For a broader context on review app trade-offs, see Yotpo vs Judge.me: Features, Pricing, and Verdict.

Growave

What it does

• All-in-one marketing stack for Shopify: loyalty, referrals, wishlists, reviews, and social UGC. Positioned as a retention platform that consolidates multiple apps into one. (growave.io)

Features (short)

• Loyalty and VIP tiers, referral program, product reviews with photo uploads, wishlists, and Instagram UGC.
• Reviews can be pushed to Google Shopping and used in email flows. (growave.io)

Pricing approach

• Tiered monthly plans with included monthly order allowances and overage charges. Published tiers show Entry at $49/month, Growth $199/month, Plus $499/month, and Unlimited enterprise option; each plan includes a set number of monthly orders with per-100-order overage fees. Use these figures as starting points; vendor documentation describes the order-based billing model. (growave.io)

Ease of setup and use

• Shopify app experience with a 14-day trial and migration assistance. Setup bundles loyalty and reviews in the same app, reducing cross-app plumbing. (growave.io)

Integrations

• Connects to Klaviyo and common email/SMS providers, Shopify POS, subscription platforms, Gorgias, and page builders. Offers unlimited integrations on higher tiers. (growave.io)

Support and docs

• 24/7 email and live chat for paid plans, phone support on higher tiers, plus help center documentation. Enterprise plans include a customer success manager. (growave.io)

Pros

• Consolidates reviews plus loyalty and referrals, reducing app sprawl. (growave.io)
• Transparent order-based pricing for merchants who prefer predictable scaling. (help.growave.io)

Cons

• Order-based caps require monitoring; overages add up on fast-growing shops. (help.growave.io)
• Feature depth for reviews may be less extensive than a specialist reviews-first platform in some edge cases. (growave.io)

Best for

• Stores that want reviews plus loyalty/referrals in one app to save costs and maintenance.
• Brands focused on retention and repeat purchase programs.

People also ask: Growave alternatives?

• Smile.io, LoyaltyLion, and dedicated review apps like Loox or Stamped. For another Trustmary comparison that touches similar territory, see Loox vs Fera vs Trustmary Compared.

Three-Way Comparison

Situational Recommendations

• You want NPS-first testimonials and video proof: pick Trustmary. It is tailored to turning customer satisfaction into publishable social proof and works well with Shopify via widgets or Zapier. (trustmary.com)

• You run a growing Shopify brand that needs modular customer marketing: pick Okendo. It scales from a free starter tier to bundled platform pricing, and it integrates reviews into loyalty, quizzes, and surveys. Budget planning should factor in order-volume pricing bands or platform bundles. (apps.shopify.com)

• You want one app that reduces tech stack and adds loyalty: pick Growave. It combines reviews with loyalty, referrals, and wishlists so you pay one vendor and avoid stitching multiple apps. Watch order limits and overage pricing as you scale. (growave.io)

• You need enterprise-grade service and a dedicated success team: Okendo and Growave both offer higher-tier support and onboarding; choose based on whether reviews-first (Okendo) or retention-suite (Growave) matches your roadmap. (okendo.io)

• You want the lowest initial cost and surgical capability for testimonials: Trustmary’s free/usage model gives a low entry point without adding loyalty features you may not need. (trustmary.com)

Trustmary vs Okendo vs Growave for Shopify stores: quick summary

• No universal winner.
• Trustmary focuses on surveys and turning praise into testimonials. (trustmary.com)
• Okendo is the reviews-first platform that expands into loyalty and customer marketing, priced by order volume with clear Shopify integration. (apps.shopify.com)
• Growave consolidates reviews plus loyalty and referrals into one package, with order-based tiers and overage fees. (growave.io)

Honorable Mention: Zigpoll

If you're evaluating options for Shopify review apps, Zigpoll is worth a look. It is a Shopify-native survey app that focuses on post-purchase, on-site, and exit-intent surveys, collecting zero-party data with a clean setup.

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)