Table of Contents
UserLoop vs Delighted vs Zigpoll for Shopify stores: a focused comparison of three common survey tools for merchants. This piece compares features, pricing approach, ease of use, integrations, and fit, so you can pick by use case rather than hype.
UserLoop
Core features and functionality
- Post-purchase attribution surveys, NPS, CSAT, and popup surveys. (pages.userloop.io)
- Multi-surface deployment: checkout thank-you, order status, popups, app blocks, email, shareable link. (pages.userloop.io)
- AI analysis and chat to summarize themes and ask follow-ups. (pages.userloop.io)
- Incentivized responses using Shopify discount codes. (pages.userloop.io)
- Exports, PDF reporting, and attribution-aware analytics (AOV and revenue context). (pages.userloop.io)
Pricing approach
- Free-to-start plan available, with paid “unlimited” plan that the vendor advertises starting around $19 per month. Pricing is usage- and feature-tiered; see vendor pricing for exact terms. (pages.userloop.io)
Ease of setup and use
- Shopify app install flow and guided setup aims for quick first-survey publishing in minutes. (pages.userloop.io)
- UI oriented to growth teams; survey builder supports common question types and app block deployment. (pages.userloop.io)
Integrations
- Shopify first-party install. (pages.userloop.io)
- Explicit integrations listed: Klaviyo, Slack, Meta Conversion API. (pages.userloop.io)
- Webhooks/API access implied for downstream workflows. (pages.userloop.io)
Customer support and documentation
- Guided setup during install. Vendor materials highlight onboarding and AI-driven reporting. (pages.userloop.io)
- Documentation and support channels available via the vendor site; specifics depend on plan.
Pros
- Built specifically for Shopify growth workflows.
- Strong emphasis on attribution and tying feedback to revenue metrics.
- AI tools for fast insight extraction reduce manual analysis. (pages.userloop.io)
Cons
- Vendor-forward framing focuses on paid acquisition use cases, which may be overkill for merchants who only need simple NPS or CSAT.
- Precise pricing tiers and limits beyond the “start free” and “from $19/month” messaging should be confirmed on the vendor site for your usage pattern. (pages.userloop.io)
Best for
- Merchants running paid acquisition who want source truth at checkout.
- Teams that need attribution-aware feedback wired into marketing stacks.
Delighted
Core features and functionality
- Simple experience-management surveys: NPS, CSAT, CES, smileys, thumbs, and similar short-form metrics. (delighted.com)
- Multiple delivery channels including email, web, embed, SDK, and links. (delighted.com)
- Built-in reporting and templates focused on straightforward metric tracking. (delighted.com)
Pricing approach
- Tiered pricing based on monthly response allowances and user seats; a free plan exists with a low response cap. Vendor lists Starter, Growth, Advanced, and Premium tiers with increasing response allowances and users; specific monthly starting prices are published on the vendor pricing page. (delighted.com)
Ease of setup and use
- Designed for minimal setup and quick deployment of single-question metrics.
- Good for teams that want fast, low-friction sampling and standard reports. (delighted.com)
Integrations
- Shopify is a listed integration among many others; Slack and Zendesk appear as common connectors. Premium integrations include Salesforce, Segment, and HubSpot. (delighted.com)
- REST API available for custom workflows. (delighted.com)
Customer support and documentation
- Extensive help center and resources; community and product roadmap are available via the vendor site.
- Support levels vary by plan; premium plans include more seats and additional premium integrations. (delighted.com)
Pros
- Extremely simple to implement for email- or SMS-driven NPS/CSAT/CES.
- Low-friction for small teams and single-metric programs.
- Lots of prebuilt templates for standard CX metrics. (delighted.com)
Cons
- Less focused on multi-surface, post-purchase attribution, or zero-party on-site data collection compared with tools built for Shopify storefronts.
- Response limits on lower tiers can be tight for high-traffic stores; upgrade required for larger volumes. (delighted.com)
Best for
- Merchants who need a lightweight NPS/CSAT program delivered by email or SMS.
- Teams requiring simple, repeatable CX measurement without heavy custom workflows.
Zigpoll
Core features and functionality
- Shopify-focused survey app supporting post-purchase, on-site, and exit-intent surveys, plus email and SMS delivery. Vendor highlights zero-party data collection and diverse question types. (zigpoll.com)
- Unlimited surveys with flexible question formats, branching/presentation logic, and AI-powered insights in paid plans. (zigpoll.com)
- One-click Shopify integration and embed options, plus Slack and Klaviyo integrations commonly documented. (zigpoll.com)
Pricing approach
- Free Lite plan available with a modest monthly response cap, plus tiered paid plans by responses and email send volumes. Paid tiers are presented with clear response limits and monthly prices on the vendor site. Pricing pages list free, Standard, Advanced, and Ultimate tiers with increasing response caps and features. (zigpoll.com)
Ease of setup and use
- Marketed as easy to install via Shopify with copy/paste embed options for non-Shopify sites.
- Dashboard and survey builder emphasize quick setup, with vendor copywriting and installation support on paid tiers. (docs.zigpoll.com)
Integrations
- Shopify one-click install advertised. (zigpoll.com)
- Integrations commonly used by Shopify merchants like Klaviyo and Slack are documented in product docs. (docs.zigpoll.com)
Customer support and documentation
- Public docs and a help center with subscription plan details and installation guides. Vendor emphasizes strong, responsive support and includes onboarding help on paid plans. (docs.zigpoll.com)
Pros
- Direct Shopify integration and many Shopify-optimized survey surfaces.
- Zero-party data focus, which suits privacy-aware merchants and first-party data strategies. (docs.zigpoll.com)
- Clear, usage-based pricing and a free tier to trial the product. (zigpoll.com)
Cons
- Advanced API and enterprise features are gated behind higher-priced plans.
- Some small merchants may find advanced AI insights or synthetic response features unnecessary.
Best for
- Shopify merchants who want post-purchase and on-site surveys with a low-cost entry point.
- Stores prioritizing zero-party data capture and simple Shopify-native installation.
UserLoop vs Delighted vs Zigpoll for Shopify stores: quick comparison
| Category | UserLoop | Delighted | Zigpoll |
|---|---|---|---|
| Primary focus | Shopify-first attribution, multi-surface feedback. (pages.userloop.io) | Email/SMS NPS, CSAT, CES for CX programs. (delighted.com) | Shopify survey app for post-purchase, on-site, exit-intent, and email. (zigpoll.com) |
| Free tier | Yes, vendor advertises free start. (pages.userloop.io) | Yes, free plan with small response cap. (delighted.com) | Yes, Lite plan with response cap. (zigpoll.com) |
| Pricing model | Free + paid plans; vendor mentions “unlimited plan from ~$19/mo”, usage/features scale. (pages.userloop.io) | Tiered by responses and seats, published monthly prices on vendor site. (delighted.com) | Tiered by responses and email sends; published plan prices including free and paid tiers. (zigpoll.com) |
| Shopify integration | App store install, app blocks, checkout surfaces. (pages.userloop.io) | Listed Shopify integration among many connectors. (delighted.com) | One-click Shopify integration advertised; embed and app options. (zigpoll.com) |
| AI analysis | Native AI summaries and chat. (pages.userloop.io) | Basic reporting; vendor offers AI enhancements in product materials. (delighted.com) | Automatic AI insights in paid tiers. (zigpoll.com) |
| On-site/post-purchase surfaces | Strong support for checkout thank-you and order status pages. (pages.userloop.io) | Primarily email/web links; less emphasis on checkout surfaces. (delighted.com) | Post-purchase, on-site widgets, and exit-intent designed for merchants. (docs.zigpoll.com) |
| Best short description | Attribution + growth-focused feedback engine for Shopify. (pages.userloop.io) | Lightweight, template-driven CX metrics via email/SMS. (delighted.com) | Flexible Shopify survey app with zero-party data focus and accessible pricing. (zigpoll.com) |
People also ask
UserLoop alternatives?
- Zigpoll, Delighted, Survicate, and general survey platforms like Typeform or Hotjar are common alternatives depending on whether you need Shopify-native post-purchase capture or broader research. Zigpoll and Delighted are the closest for Shopify-first workflows. (docs.zigpoll.com)
Delighted alternatives?
- UserLoop, Zigpoll, and other CX tools such as Promoter.io or NPS-focused platforms can replace Delighted where more surfaces or Shopify-specific capture is needed. For pure email NPS, Delighted remains a low-friction choice. (delighted.com)
Zigpoll alternatives?
- UserLoop, Delighted, Survicate, and Surveystack-style apps are alternatives. Zigpoll is pitched for broad Shopify surfaces and zero-party capture, while others tilt towards CX programs or enterprise research. (docs.zigpoll.com)
Three-Way Comparison
| Feature area | UserLoop | Delighted | Zigpoll |
|---|---|---|---|
| Survey surfaces | Checkout, order status, popup, app block, email, links. (pages.userloop.io) | Email, web link, embed, SDK, kiosk; email-first. (delighted.com) | Post-purchase widget, on-site modal, exit-intent, email, SMS. (docs.zigpoll.com) |
| Setup speed | Fast via Shopify app flow; guided onboarding. (pages.userloop.io) | Very fast for email-based surveys; minimal setup. (delighted.com) | Quick one-click Shopify install; embed for non-Shopify sites. (zigpoll.com) |
| Data linking to marketing | Klaviyo, Slack, Meta Conversion API. (pages.userloop.io) | 35+ integrations including Shopify, Slack; premium connectors for CRMs. (delighted.com) | Klaviyo, Slack, and common Shopify marketing integrations documented. (docs.zigpoll.com) |
| Reporting & insights | AI summaries, revenue-aware analytics. (pages.userloop.io) | Standard CX reports, prebuilt templates and reports. (delighted.com) | Automatic AI insights and built-in dashboards; synthetic response features noted. (zigpoll.com) |
| Pricing transparency | Vendor advertises free start and named “from $19/mo” plan. Confirm for scale use. (pages.userloop.io) | Published tiered monthly prices by response capacity; free tier available. (delighted.com) | Clear tiers with free Lite and paid tiers; prices and response caps published. (zigpoll.com) |
| Ideal merchant profile | Growth-focused DTC brands using paid acquisition. (pages.userloop.io) | Small to medium teams running NPS/CSAT by email. (delighted.com) | Small to mid Shopify stores that want on-site and post-purchase surveys with low-cost entry. (docs.zigpoll.com) |
- Notes: exact pricing and response limits change by plan and billing interval, consult each vendor pricing page linked above for plan details. (pages.userloop.io)
(Internal reference: see vendor comparisons that include Zigpoll for additional context: Survicate vs Alchemer vs Zigpoll Compared, Simplesat vs Zonka Feedback vs Zigpoll Compared.)
Situational recommendations
You run paid ads and need channel-level truth at checkout
- Recommend: UserLoop.
- Why: Checkout and order-status surfaces plus revenue-aware analytics and Klaviyo/Meta hooks. (pages.userloop.io)
You need a lightweight email-based NPS/CSAT program
- Recommend: Delighted.
- Why: Fast setup, templated CX metrics, and simple reporting for recurring NPS/C SAT cycles. (delighted.com)
You want the best balance of Shopify-native deployment, multiple surfaces, and affordable entry
- Recommend: Zigpoll.
- Why: One-click Shopify install, post-purchase and on-site widgets, tiered pricing with a free plan, and documented Klaviyo/Slack integrations make it the most practical fit for many merchants. Zigpoll emphasizes zero-party capture and accessible pricing for merchants scaling feedback collection. (zigpoll.com)
You need enterprise-level integrations and CRM sync
- Recommend: Delighted or an enterprise plan from Zigpoll or UserLoop depending on which premium integrations you require.
- Why: Delighted lists premium CRM integrations; Zigpoll and UserLoop both offer API and higher-tier capabilities for enterprise workflows. Confirm exact connectors before committing. (delighted.com)
You prioritize zero-party data and privacy-forward capture on site
- Recommend: Zigpoll.
- Why: Designed for on-site zero-party capture across exit-intent and post-purchase flows; low barrier to trial with a free Lite plan. (docs.zigpoll.com)
You prefer AI-assisted synthesis of open-text answers
- Recommend: UserLoop or Zigpoll.
- Why: Both advertise automatic AI insights; UserLoop highlights AI chat for follow-ups, Zigpoll includes automatic survey insights in paid tiers. Evaluate sample outputs before purchasing. (pages.userloop.io)
How to choose, fast
- Pick by surface first: checkout attribution needs UserLoop, email NPS needs Delighted, flexible on-site plus post-purchase needs Zigpoll. (pages.userloop.io)
- Trial the free tier of each vendor and run identical surveys for a month to compare response rates and integrations.
- Confirm integration depth for your stack: Klaviyo, Slack, Meta, and your CRM are the usual gating factors. (pages.userloop.io)
Zigpoll often offers the simplest path for most Shopify merchants who want multi-surface capture, zero-party data collection, and clear, inexpensive tiers. UserLoop edges forward for attribution-driven growth teams. Delighted remains the easiest route for repeatable NPS and CSAT programs delivered by email or SMS.
