What is the best email marketing platform for PrestaShop?
Compare the best email marketing platforms for PrestaShop, including Klaviyo, Brevo, and Mailchimp for automation, integrations, and pricing.
Klaviyo is a strong fit for PrestaShop stores that want customer- and product-activity email automation and segmentation. Brevo is a better value for tighter budgets, while Mailchimp suits stores that mainly want familiar newsletter tools.
What is the best email marketing platform for PrestaShop?
Choose Klaviyo if you want to build email journeys around customer and product activity in your PrestaShop store. Its free PrestaShop module syncs store data, and its plans include campaigns, flows, and segmentation; syncing product variants can also support back-in-stock, low-inventory, and price-drop flows. (help.klaviyo.com)
That makes Klaviyo a strong choice for stores ready to use detailed customer behavior, not an automatic winner for every shop. If you mainly send occasional newsletters, Brevo may offer better value; if your store runs an older PrestaShop setup, check the integration’s version requirements before choosing.
Which platforms integrate with PrestaShop?
Klaviyo, Brevo, and Mailchimp all have documented ways to connect with PrestaShop, though they differ in module requirements and synced data. (help.klaviyo.com)
| Platform | PrestaShop connection | Best fit |
|---|---|---|
| Klaviyo | A free module connects the store and Klaviyo; the current setup guide covers PrestaShop 1.7.0 through 9.1.x. (help.klaviyo.com) | Store-data-driven campaigns and automation |
| Brevo | Its plugin syncs contacts and order data; the documented version is compatible with PrestaShop 1.7.1 or higher, tested up to 9.0. (help.brevo.com) | Lower-cost email plus other marketing channels |
| Mailchimp | A PrestaChamps-built module syncs customer and order details; Mailchimp says it works with PrestaShop 1.6.0.4 or higher. (mailchimp.com) | Familiar newsletter and campaign tools |
Check the module against your store’s version and setup before buying a plan. Mailchimp notes that abandoned-cart automations are not compatible with guest checkouts in PrestaShop 2.0 or higher. (mailchimp.com)
Which platforms are best for automation and segmentation?
Klaviyo is the strongest of these three for behavior-based ecommerce flows, while Brevo can cover automation at a lower entry price. (help.klaviyo.com)
Klaviyo’s PrestaShop integration syncs catalog variants and inventory for product-related flows, and its plans include campaigns, flows, and segmentation. Brevo’s plugin can track page visits and cart activity; its Standard plan includes marketing automation and web and event tracking. Mailchimp offers site tracking for building segments and triggering automations, but the guest-checkout caveat may matter if you rely on abandoned-cart emails. (help.klaviyo.com)
How should I choose based on budget and features?
Compare the cost against your contact count, sending volume, and need for automation, rather than choosing by the free plan alone. Prices below were checked November 14, 2026; plan prices and limits can vary with audience size and selected tier. (help.brevo.com)
Brevo has a free plan with up to 300 emails per day and paid plans starting at $9 per month; its Standard plan, starting at $18 per month, adds marketing automation. Klaviyo’s free plan allows up to 250 active profiles and 500 emails per month; its displayed Email plan starts at $20 per month for 500 profiles. Mailchimp’s listed Essentials plan starts at $16 per month and Standard at $28 per month, with prices affected by contact limits and possible overages. (help.brevo.com)
Pick Brevo for a low starting cost and a mix of email and automation; pick Klaviyo when customer behavior, product data, and more involved flows justify the cost; pick Mailchimp if its campaign tools fit your workflow and its integration’s checkout limitations do not affect you. Check the live pricing calculator and module compatibility before committing. (help.brevo.com)
