How to choose an email marketing agency for Shopify Plus?
Compare Netalico, Aqsa Shahzad, and Shopify Email Marketing Agency for Shopify Plus pricing, services, expertise, and results.
For Shopify Plus, shortlist Netalico when email work needs store-side engineering, Aqsa Shahzad for a priced audit-to-retainer path, and Shopify Email Marketing Agency for lifecycle work with published Plus-specific scope. Compare who will do the work, what the fee includes, and how the agency measures results. Prices below are agency service fees, not email-platform subscriptions.
At a glance
| Option | Best for | Starting price (paid plan) | Free plan | Plus-specific work documented | Source |
|---|---|---|---|---|---|
| Netalico | Email plus Shopify development | $1,200/mo | No | Yes | netalico.com |
| Aqsa Shahzad | Audit, flows, and campaigns | $2,800/mo | No | Yes | aqsashahzad.com |
| Shopify Email Marketing Agency | Lifecycle and deliverability | Not confirmed, see source | No | Yes | shopifyagency.io |
From the sourced table above, checked November 2026.
Netalico: best when email depends on store-side fixes
Netalico combines Shopify development with Klaviyo strategy, campaigns, flows, and integrations. That can suit a Plus store whose email issues involve custom events, subscription or loyalty data, catalogs, or multiple storefronts, not just copy and design. The agency lists monthly campaign management from $1,200 for four emails, with higher tiers that include more email and SMS work. Its case study for Milestones reports email revenue growing from 3% to 44.7% of site revenue; ask how attribution was defined and what changed during that period. (netalico.com)
Aqsa Shahzad: best for a staged, priced engagement
Aqsa Shahzad lists a free email audit, a one-time flow foundation, and a monthly retention retainer starting at $2,800. The retainer includes campaign planning and sending, testing, reporting, and SMS management; the agency says the final fee is scoped after discovery. It also documents Shopify Plus development work, which may help when marketing changes depend on storefront or integration work. The public case studies surfaced on its page focus on Shopify builds rather than email outcomes, so ask for named, email-specific examples before treating its platform experience as proof of retention results. (aqsashahzad.com)
Shopify Email Marketing Agency: best for lifecycle depth and clear scope
This agency describes a Shopify-focused service covering Klaviyo flows, segmentation, custom data feeds, deliverability, campaigns, and reporting. The agency reports having shipped flows for Plus brands and publishes aggregate performance figures, but those claims are not presented as named, independently verified case results on the service page. Ask for a relevant case study and the underlying measurement method. (shopifyagency.io)
How do I choose the best email marketing agency for a Shopify Plus store?
Choose the agency whose team can own your actual bottleneck: lifecycle strategy, campaign production, or the Shopify-side data and integrations that power email. Start by writing down your goals, current platform, live flows, needed campaign volume, and any Plus-specific requirements, such as B2B pricing, subscriptions, or several stores. Shopify documents that expansion stores have separate data and settings, and that Plus offers additional B2B catalog capabilities; ask agencies how they handle the features your business actually uses. (help.shopify.com)
Then compare proposals against the same scope. Confirm who will handle strategy, copy, design, implementation, deliverability, approvals, reporting, and coordination with your developers. Ask whether the agency works in your existing email platform or expects a migration, and whether extra work such as SMS, new integrations, or additional storefronts costs more. Choose on fit and accountability, not a broad revenue promise.
What services should an agency provide for Shopify Plus merchants?
At minimum, expect an account audit, lifecycle plan, core automated flows, campaign planning and production, audience segmentation, deliverability work, and clear reporting. For a Plus store, add integration testing and a plan for relevant store data, such as subscription, loyalty, B2B, or multi-store information. Those details matter because a flow can be well written but still send the wrong content if its triggers or product data are incomplete. (netalico.com)
Ask for a deliverables list rather than accepting “full-service” as a scope. It should state how many campaigns or flow builds are included, how many review rounds you get, what the agency tests, and what your team must approve or supply. If you need SMS, confirm whether it is included and whether message charges are separate. Also agree who owns the account, templates, and data if the engagement ends.
How do agencies typically price Shopify Plus email work?
Agencies commonly price email as a monthly retainer, a one-time project, or a combination of setup and ongoing management. Published examples in this shortlist range from $1,200 per month for a limited campaign package to $4,000 per month for a broader retainer; the scope differs, so the lowest fee is not necessarily the lowest cost for the work you need. (netalico.com)
Check whether the proposal includes strategy, design, copy, implementation, SMS, reporting, and technical fixes, or charges them separately. Ask about the contract term, onboarding fee, cancellation notice, and how work outside scope is billed. Keep the agency fee separate from the email platform, SMS usage, and any other paid tools so you can compare the total operating cost.
How can I evaluate an agency's Shopify Plus experience and results?
Ask for a named case study involving a store with a similar platform setup and business model, then request the agency’s role, the work completed, the measurement period, and the metric definition. For performance claims, ask whether the reported revenue is platform-attributed or incrementally measured, and how discounts, seasonality, and other marketing channels were handled. A percentage credited to email is not, by itself, proof that email caused the same share of sales.
Check platform credentials separately from results. Shopify’s Partner Directory says profiles include services and experience based on recent Shopify data, so it can help verify platform involvement; it does not establish that an agency’s email work produced a particular outcome. (help.shopify.com) Ask to meet the person who will lead the account, review a sample report, and speak with a reference whose engagement resembles yours. For Netalico’s Milestones result or other agency-published claims, ask for the supporting context before using the number to forecast your own results. (netalico.com)
Which should you choose?
| Your situation | Best fit |
|---|---|
| Email flows need Shopify or app integration fixes | Netalico |
| You want a free audit and staged service options | Aqsa Shahzad |
| You need lifecycle strategy and deliverability support | Shopify Email Marketing Agency |
From the table above.
How this comparison was made
Prices and service features come from each agency’s published pages, checked in November 2026. The agencies were not tested hands-on, and published performance claims were not independently verified.
