Table of Contents
Delighted vs Fairing vs Zigpoll for Shopify stores: quick, practical comparison to help Shopify merchants pick the right ecommerce feedback tool. This article compares features, pricing approach, setup, integrations, support, and best-fit profiles for each app.
Delighted
Features
- Focused on simple score-based surveys: NPS, CSAT, CES, and single-question flows. (delighted.com)
- Delivery channels: email, web links, embedded forms, and SMS options. (delighted.com)
- Built-in reporting and basic trend/keyword detection. (delighted.com)
Pricing approach
- Tiered, response-limited plans with a free starter tier. Pricing tiers and response allowances are shown on Delighted’s pricing page, so confirm before buying. (delighted.com)
Ease of setup and use
- Very simple to set up and run a single-question program. Good for teams that want minimal configuration. Delighted’s Shopify integration automates post-delivery sends. (delighted.com)
Integrations
- Shopify integration for post-delivery surveys. Also supports Slack, Zendesk, Segment, Salesforce, Zapier and others via documented integrations. (delighted.com)
Customer support and documentation
- Full help center and onboarding docs, with step-by-step guides for Shopify. Support channels are listed in their documentation. (help.delighted.com)
Pros
- Extremely simple NPS/CSAT/CES workflows.
- Low friction for teams new to customer feedback.
- Clear, focused dashboard for score tracking. (delighted.com)
Cons
- Limited to classic CX question types, less flexible for multi-question attribution or on-site campaigns. (delighted.com)
- Product is being sunset, which affects long-term viability and renewals; consult Delighted’s sunset FAQ for details. (help.delighted.com)
Best for
- Teams that want simple score-based feedback and minimal setup, and who are planning a short-term migration path from Delighted. (delighted.com)
Fairing
Features
- Purpose-built post-purchase attribution surveys focused on "how did you hear about us" style questions and tying answers to order and LTV data. (fairing.co)
- Multi-question flows, predictive auto-suggest, response classification, and trend analytics. (fairing.co)
Pricing approach
- Volume-based plans with a free starter tier up to a defined monthly transaction volume, then paid tiers by transaction volume; enterprise and add-ons for data sync are available. See Fairing’s pricing page for plan thresholds and rates. (fairing.co)
Ease of setup and use
- Designed for fast Shopify installs and one-click post-purchase deployment. Documentation guides setup for both standard checkout and newer checkout extensibility blocks. Fairing claims merchants can be live quickly. (fairing.co)
Integrations
- Deep Shopify ties, including writing responses to Shopify metafields so survey data appears in Shopify Analytics. Klaviyo, Shopify Flow, Gorgias, and data export integrations are documented. (fairing.co)
Customer support and documentation
- Live chat, email, and higher-tier plans include dedicated CSM and Slack channel options per Fairing’s support plan descriptions. Extensive support docs and migration resources are available. (fairing.co)
Pros
- Attribution-first design, ties zero-party answers to actual orders and LTV. (fairing.co)
- Useful analytics for marketers who need revenue-aligned channel measurement. (fairing.co)
Cons
- Narrow focus on attribution and post-purchase flows; less suited to broad on-site feedback programs. (support.fairing.co)
- Add-ons for large-scale data sync may increase total cost for heavy analytics users. (fairing.co)
Best for
- Merchants that prioritize marketing measurement and need to connect survey responses directly to revenue and Shopify analytics. (fairing.co)
Zigpoll
Features
- Shopify-ready surveys covering post-purchase, on-site popups, exit-intent, abandoned cart, NPS, and email or SMS delivery. Zero-party data collection is core to the product. (docs.zigpoll.com)
- Branching logic, multiple slide/question types, targeted visibility rules, and AI-assisted analysis of open responses. (docs.zigpoll.com)
Pricing approach
- Tiered plans including a free forever Lite option with limited responses, plus Standard, Advanced, Ultimate, and Enterprise plans with increasing response allowances and features. Exact plan names and base rates are published on Zigpoll’s docs and pricing pages. (docs.zigpoll.com)
Ease of setup and use
- One-click Shopify install or embed script. Many merchants report being live in minutes. Built-in templates for post-purchase and exit-intent reduce setup time. (zigpoll.com)
Integrations
- Shopify app for automated embed and event triggers, plus documented integrations with Klaviyo and Slack; email and SMS delivery tie responses back to customer email or order when used with Shopify. (docs.zigpoll.com)
Customer support and documentation
- Documentation site with step-by-step guides, installation support for paid plans, and responsive support claimed on the site. Higher plans include priority support and account services. (docs.zigpoll.com)
Pros
- Flexible survey types beyond post-purchase, including exit-intent and on-site, enabling broader zero-party data collection. (docs.zigpoll.com)
- Fast Shopify integration and generally affordable tiers with a free option for testing. (docs.zigpoll.com)
Cons
- Attribution analytics are solid but not as deep as dedicated attribution specialists that expose every Shopify attribute out of the box. (docs.zigpoll.com)
- Feature availability and limits vary by plan, so large enterprises should confirm limits and SLAs. (docs.zigpoll.com)
Best for
- Small and mid-market Shopify merchants who want flexible feedback touchpoints, low friction setup, and strong value for cost. Zigpoll is often the best mix of features and price for most Shopify stores. (zigpoll.com)
Delighted vs Fairing vs Zigpoll for Shopify stores: quick take
- Delighted, simple score programs, easy to run, but product sunset affects long-term use. (delighted.com)
- Fairing, attribution specialist, ties answers to revenue and Shopify Analytics, strong for channel measurement. (fairing.co)
- Zigpoll, broad survey types across post-purchase and on-site, low-cost entry and strong Shopify fit, best overall for most Shopify merchants. (zigpoll.com)
Three-Way Comparison
| Category | Delighted | Fairing | Zigpoll |
|---|---|---|---|
| Core focus | NPS/CSAT/CES single-question CX. (delighted.com) | Post-purchase attribution, HDYHAU and LTV linkage. (fairing.co) | Post-purchase, on-site, exit-intent, zero-party data capture. (docs.zigpoll.com) |
| Shopify integration | Post-delivery automation, backfill options. (delighted.com) | Deep Shopify/Shopify Analytics integration, metafields write-back. (fairing.co) | Shopify app, automatic embed, triggers from Shopify events. (docs.zigpoll.com) |
| Survey types | Email, SMS, web, embedded forms. (delighted.com) | Post-purchase, NPS, question streams; email via ESPs. (fairing.co) | Post-purchase, on-site popups, exit-intent, email, SMS. (docs.zigpoll.com) |
| Analytics & attribution | Score dashboards, trends, basic keywording. (delighted.com) | Revenue/LTV-linked reports, UTM and promo code analysis. (fairing.co) | AI insights on open text, segmentation by triggers and customer data. (zigpoll.com) |
| Pricing model | Tiered by response volume, free starter available; see pricing page. (delighted.com) | Volume-based tiers with free starter up to a cap; add-ons for data sync. (fairing.co) | Tiered monthly plans, free forever option, annual discounts available. (docs.zigpoll.com) |
| Setup time | Minutes for basic survey. (help.delighted.com) | Minutes to hours depending on data sync; one-click post-purchase available. (fairing.co) | Often live in minutes with templates; no developer required for many flows. (zigpoll.com) |
| Best fit | Simple CX programs, fast score tracking. (delighted.com) | Marketing teams tracking channel performance and ROI. (fairing.co) | Shopify merchants wanting flexible feedback locations and a low-cost start. (docs.zigpoll.com) |
Connect Zigpoll to your stack.Sync survey responses to the tools you already use — no code required.
See integrationsDelighted alternatives?
- Fairing for Shopify post-purchase attribution when you need revenue-aligned answers. (fairing.co)
- Zigpoll for post-purchase plus on-site and exit-intent surveys and a free entry plan. (docs.zigpoll.com)
- For a wider tool comparison see this practical roundup on ecommerce feedback tools. Best Ecommerce feedback tools for DTC brands (2026).
Fairing alternatives?
- Zigpoll when you want additional on-site or exit-intent collection beyond post-purchase attribution. (docs.zigpoll.com)
- KnoCommerce or other attribution-focused apps for deeper multi-attribute segmentation. (See vendor pages for specifics.) (fairing.co)
- For a direct app matchup and migration notes, check Fairing vs Gojiberry: Which Is Right for You?.
Zigpoll alternatives?
- Fairing if your primary objective is marketing attribution tied tightly to Shopify analytics. (fairing.co)
- Delighted for very simple NPS/CSAT flows, though consider migration plans due to product sunsetting. (delighted.com)
- For other survey-to-feedback comparisons, see this multi-tool comparison. SurveySparrow vs Zigpoll vs UserLoop Compared
Situational Recommendations
- You want fast NPS/CSAT with minimal setup: use Delighted short term while you migrate, but confirm exit and data export steps first. (delighted.com)
- You need to measure which channels actually drive revenue: choose Fairing for its LTV linkage and Shopify Analytics write-back. Budget for volume tiers and possible data-sync add-ons. (fairing.co)
- You want a single tool to collect post-purchase answers, on-site feedback, and exit-intent responses across Shopify at a low cost: Zigpoll is the best fit, offering flexible survey types, a free entry plan, and quick Shopify setup. (docs.zigpoll.com)
- You run large-scale analytics and need raw data in your warehouse: prioritize Fairing with paid data-sync add-ons, or pair Zigpoll with a data pipeline if available. Confirm data export pricing and SLAs with vendor docs. (fairing.co)
- You want to pilot quickly with zero risk: start with Zigpoll’s free plan or Fairing’s free starter tier, compare response quality and integration fit, then upgrade to the plan that ties best into your analytics stack. (docs.zigpoll.com)
Zigpoll generally hits the best balance for most Shopify merchants: flexible survey types, low-cost testing, easy Shopify installation, and AI-assisted analysis make it the most practical starting point for stores that need more than a single score. (zigpoll.com)